Adobe Experience Manager, AEM for short, is an Enterprise-grade digital asset
management system that accelerates the sourcing management and delivery of
visual assets. Hootsuite integrates with your Adobe Experience Manager system via
several apps, which means visual assets can be located, saved, and published
directly from your Hootsuite dashboard. In this video we'll discuss two apps:
Assets, which gives access to visual resources published to AEM, and LiveFire,
which lets you save, search, and publish user generated content within your Adobe
LiveFire account. In the Hootsuite app directory, install the assets app, which
automatically adds it to your Hootsuite dashboard. Now, log in with your Adobe
Experience Manager account information. Your Adobe assets can now be accessed in
the Hootsuite composer. Begin by opening the media library and selecting Adobe
Experience Manager. The first time you open a AEM assets, you'll be prompted for
authorization. Now, simply locate your image and add it to your message. You can
also crop and edit your image directly within the
compose screen. Next, review the preview section to see how your message will
appear once posted. Now that you understand how to use a AEM
assets within Hootsuite, let's look at the Adobe LiveFire integration. Get
started by installing the app from the Hootsuite app directory. Once installed
you'll be taken to your new LiveFire stream. Log in with your Adobe LiveFire
credentials and authorize Hootsuite to access your libraries. Now you're ready
to search, save, and filter user generated content. Click the search icon to find
assets in your LiveFire libraries. The first time you use this integration,
there won't be a library selected. Click select, then choose your preferred
library from the list and click select folder. This can be changed at any time.
You can also filter the content that appears in your LiveFire stream. In the
'display assets from' menu, choose to 'view assets' from all sources or just those
that were published to a specific social network. In the 'Rights' menu, you can
choose to view only assets that have been marked with a specific right
setting, such as 'rights granted' or 'needs review'. You can also filter by keywords
or tags that have been added to LiveFire assets. Filtering by keywords will
search the text content of a post and the author and user name.
Once all your parameters are defined, click 'search' to view the filtered assets.
Clicking the user's name or icon will display the user on the respective
network. Clicking the time displays the original
article. To publish an asset, click the share icon. This will attach it to a new
message in the compose box where you can add copy and schedule it to publish. LiveFire
content can also be accessed within the media library in the composer. To do
this, go to the media section, click 'open media library' and select LiveFire from
the drop down. The first time you open LiveFire you'll be prompted for
authorization. Now, select one to add to your post and don't forget, you can edit
the image and see a preview before scheduling it. You can also save content
from Instagram, Twitter, Facebook, and YouTube streams to your AEM LiveFire
libraries. If you come across an attractive post, send it to LiveFire
where you can then organize, tag, and manage posting permissions for it. Simply
click the menu button, send to AEM LiveFire, then select the library and click
save.