hey what's up guys welcome to etsy print
on demand shop reviews this is episode
30 and you guessed it we're going to be
looking at an etsy shop that specializes
in selling print on demand products
we're going to look at what they do well
what they could improve upon we're gonna
be transparent about it and do it in
real time so i'm excited to get started
let's do it
[Music]
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everything in the description all right
let's check out this etsy shop here we
are at the etsy shop it is called black
and white uh in the banner it says not
really though i love color alright got
it kind of funny uh one thing i noticed
right away though is like
the uh the shop name in text is black
and white but the
w-h-y-t-e instead of w-h-i-t-e in the
banner so i would just choose one of the
other and roll with it but the
inconsistency looks a little weird
i do like the consistency of all the
branding though
you have like a little message
underneath says hey there my name's
connor i love design you got the star
seller accolade star sellers haven't
this is from etsy star sellers have an
outstanding track record for providing a
great customer experience they
consistently earn five star reviews
shipped orders on time and replied to
any messages that they received quickly
all right great job to connor the seller
also tippety hat to printful for getting
those orders out on time which also
factors into being a star seller
by the way in the fourth quarter keep an
eye on printful
i don't know that it's gonna happen but
it pretty much happens every year that
there will be deadlines that you have to
kind of pay attention to as far as um
when like the date passes
for your customers being able to receive
what they ordered by christmas
you do want to be transparent about that
so it's going to be important it's not
now but it's going to it's going to come
eventually and you're going to want to
display that so keep that in mind
all right so the star cellar accolade
looks great
your shop let me zoom in so we can see
it in all of its glory
i see you gotta i do it for the hose
santa claus that's pretty funny we know
that sells well because that's one of
the top sellers on merch by amazon
rain beer that is hilarious although it
is weird that you have three of the
exact same shirt side by side by side
but uh i do love this design i love the
concept
love the big
distressed text it looks like edmond
texture which is one of my favorite
fonts to use so well done if i was going
to give one critique on the design i'd
probably just space it down a little bit
from the bottom of the beer so it
doesn't like bleed into each other
because i don't know how that's going to
print
also i mean if i'm just thinking out
loud like the beer itself kind of looks
like what i consider to be in my mind
like
a web graphic not necessarily a
print-on-demand graphic like i'm not
sure how that's gonna print but when you
mix like
it's like you're mixing like graphics
that didn't
flow together naturally like the deer
antlers versus the christmas adverse the
nose versus the the beard that looks
like an actual picture of a beer as
opposed to everything else that's like
cartoony um
and now i'm being nitpicky i still
really like the design but it's worth
noting that like the difference between
like a good design and a great design
you know what i mean the difference
between a design that makes you five
sales in a design that makes you 50
sales can be those little things okay
like
so it is worth worth considering
uh and i do like that you know in a lot
of these thumbnails you have the you
know custom background
the crisp whether it's a christmas
background i think that's great for
christmas themed designs
or whether it's like kind of just a
background like this that just pops a
little bit where you've got the shirt
mocked up on you know whatever the
background is something other than the
standard white background guys i mean
etsy is not amazon
okay etsy is not amazon a lot of people
who shop on etsy are shopping on etsy
for a reason and they're not shopping on
amazon right so the standard white
background that comes as the default i
do advise against using it it doesn't
take that long
to grab your primary thumbnail
magic wand the background off and make a
simple template to create mockups that
are like you know this one right here
with just like a some sort of a
background now personally i would
probably make a background that pops a
little bit more this one kind of looks
like you know like the standard white
background but i still think this is
better than
than nothing okay as far as your niche
selection
you're following the big trends right
the the
oh it's thanksgiving you know oh it's
christmas
this is what i call the low-hanging
fruit but it's not
low-hanging fruit like let's go brandon
was right like let's go brandon did not
exist prior to it existing so you didn't
have older products to compete with and
it was kind of a gold rush for people
that got there early but even people who
got there late were able to make sales
because of how big the demand was
that being said
is thanksgiving really like
that are people that passionate about
thanksgiving or christmas that they have
to have a t-shirt that is about
thanksgiving or is about christmas no
right like it's the low-hanging fruit
but i don't think it's so significant
that we have to just crank out 100
christmas designs and 100 thanksgiving
designs like
ask yourself how many thanksgiving and
christmas designs you have or shirts you
have right
like i don't have any thanksgiving or
christmas designs so when i'm doing my
niche research and my
uh yeah really just research and niche
selection process
like of course if i see a good cross
niche between like something relevant
and something big like thanksgiving or
christmas i'm willing to go for it but i
don't want to start
my research process with a
preconceived notion that i'm going to
lean towards the big holidays because
like yeah they're going to soak up a lot
of market share of sales but
everything else is also selling you know
it's it's okay to be contrarian like zig
while other people zag uh if everybody's
thinking of thanksgiving and christmas
like just do almost anything else and
like you're gonna be one of the few
people doing it you know because like
let's say if half the people are doing
the low hanging fruit christmas
thanksgiving that means that half the
you know the other 50 is being split up
like literally everything else is being
split up by the other 50 of the people
so
as far as your designs do i do think
they're good i like the ones with the
custom backgrounds i like that you uh do
the big text
um you've taken some shots on like
you know
like the inmate with the number of
course like i mentioned that i've sold
some of those shirts but yours are way
better than mine however for whatever
reason like people buy what they buy you
know like i i still make some like
decent sales on mine and i can't believe
it every time it sells because it's so
crappy
uh but that being said though like i
don't think this is like
this shop has 58 designs for sale okay
only 58 like only two pages
if you only have 58 designs up
i would just highly recommend making
text only designs and making them
quickly all right making them fast not
slowing down to like introduce a graphic
introduce some graphical element even if
it's like an arrow you know what i mean
like i mean in this case an arrow it's
pretty easy but i would strongly
recommend like get a couple hundred
designs up
text only you're doing just fine with
the distressed text that's big bold and
easy to read although i don't know why
this primary thumbnail is so low
resolution it does not look good in my
opinion oh because i'm zoomed in i mean
i guess it probably looks okay if i zoom
out
although it's still kind of blurry i
mean yeah it's still blurry so it had
nothing to do with the zoom
wherever you're doing your thumbnails i
would try to make sure that you get like
crisp high-res thumbnails because you
wouldn't want to lose a sale
over that
also check your profit margins
you're offering free shipping on a shirt
that you're only charging 19.95 for
so please make sure that you are making
money because
from the mock-up this looks like a bella
canvas shirt so let's say you're doing
that in printful 12.95 plus 4.99
uh 12.95 plus 4.99
you are
giving 17.94 cents to printful and then
with etsy's fees i don't think you're
making any money on this shirt so you
really should be careful
with your pricing and uh and that's
assuming you're selling this this is
that this is going to be fulfilled as a
bella canvas you may make it look like a
bell canvas but sell a gildan 64 000
behind the scenes like i know this one
is the typical gildan 64 000 uh mock-up
from printful
all right so i think we've seen just
about everything on your shop i think
your thumbnails pop i think your designs
are good good use of contrast as well
like
look at how you designed this shirt now
even though it's a halloween design
from a design only perspective if we
remove the fact that this is related to
halloween which really only sells you
know for a month out of the year
this approach to design works for text
only you know what i mean big bold easy
to read text if you use multiple colors
great nothing wrong with that
you can even switch in like different
font families or change the size of the
font when it makes sense to all right
but you made like a symmetrical design
sometimes you can just keep it simple
build up a base
of designs
that sell you know what i mean go to
your niche research tool of choice
whatever you use
look at the best sellers most of them
have graphics well hey sometimes it's
okay to sell the text only version
without a graphic it's easy right it's
low hanging fruit um
you know i just i just
the one thing i'd say that i think will
get your etsy shop to the next level
is
diversifying your selections and not
being so generic you know what i mean
like
your shop looks like
you've
just been jumping into all of the best
sellers from
uh you know top five niches of the week
and i love that people watch my top five
dishes of the week videos every sunday
but like
i don't mean for you to like actually
sell those listings half the time i want
you to say okay that's selling well
that's in this niche so let me go to
that niche and find a separate sub niche
you know what i mean that isn't a
bestseller but is still making regular
sales like that's how my brain works
anyways like i'm always thinking
contrarian so if everybody else is
thinking like oh that's what's selling i
gotta do that you know like i do it for
the hose like these are hilarious but
there's probably a hundred thousand of
them listed for sale on the internet so
if somebody doesn't go directly to
etsy.com and search i do it for the hose
t-shirt
then you're competing with whatever
google index is out of a hundred
thousand if they do go directly to etsy
then it's you and everybody else so
let's just do a quick i do it for the
ho's shirt
okay let's evaluate your competition
752 results it's actually not that bad
so you and 750 though you have what
you're probably like five of those 752.
um but let's see if you show up on
on uh
the results
okay so you do actually
show up but i mean you are literally
like i don't know if you can see the
sidebar behind me
over here my little scroll bar but you
are more than halfway down the page
okay and then also look at like
this is your thumbnail we're gonna wrap
the video up soon guys but like this is
your your thumbnail
and look at the portion of the design
occupied
or look at the portion of the thumbnail
occupied by your design
it's like 20
like when people buy your design it's
the design you know what i mean so let
the design shine you actually have a
great design there too
you know like you crushed it you killed
it with the design
so show it off
you know but like
zoomed out that far it doesn't make
sense you know
and again too super low resolution so i
would tidy those things up
thank you guys for watching this video
before i leave i wanted to remind you i
have a full print on demand course that
includes my entire etsy module but also
includes like my ebay module my amazon
module my design research module my
automation module everything that i use
for my six figure print on demand annual
sales and it'll show you how to start
scale and automate your business so you
can do it in less than half the time it
took me to get to this point so you can
find out more link in the description
thank you so much for watching guys
please enjoy the rest of your day and
i'll see you guys tomorrow with a new
top 5 niches of the week video
you