what types of ads should I be running for a social media marketing campaign
how much should I charge a potential client to run marketing campaigns for
them? when should I start outsourcing and building my team? these are all questions
that new agency owners have or new entrepreneurs have when they're starting
their digital marketing agency. And in this video we're gonna cover the top 20
questions that you guys always ask me and other entrepreneurs who have
successful agencies. You guys are asking these questions all the time so I
figured I would make one video that covers them all so stay tuned here we go
what's going on everybody my name is Jordan Steen also known as Cereal
Entrepreneur and at this channel we always talk about social media marketing,
digital marketing and really just starting an agency or an online business
or personal brand so if you're looking to learn more about any of those topics
make sure you hit the subscribe button and then that notification bell so you
get updates to all of our future content our free trainings and our free
giveaways that we do here every single week at Cereal Entrepreneur. So you're
starting your marketing agency and it can be super overwhelming.There's, you
know I have an acronym that I call S.W.E.P.S. so you guys might have heard of it
before if not check out this video up here in the top right hand corner about
S.W.E.P.S. but S.W.E.P.S. is my return from digital
marketing and it stands for social media marketing web marketing and design email
marketing pay-per-click marketing and search engine optimization but as you
guys always know if you've seen my video on it before we always mentioned content
marketing it's cousin because content marketing kind of goes in all five of
those pieces of digital marketing and really that's what you have to learn but
outside of that you have to learn how to run the business the pricing the
services you want to offer how to structure that service offering or that
price that pricing package how you want to work with clients what types of
clients you want to work with and so all of these questions again these are
questions you guys always have and I wanted to put them in one quick video so
stay tuned we're gonna go through them really quickly oh and make sure you stay
tuned to the end of this video because what I've done already because you guys
know I'm all about free I put together a free two-week training starting off with
our free digital marketing audit so if you want that make sure to click the link
at the very top of the description below this video and that will take you
through again a two week series of getting your agency started some things
you're gonna want to know that we maybe didn't cover in this video again take
notes stay tuned here we go alright guys so the first question we want to cover
somebody asked this question several times before actually several people
have asked this question it is how you overcome social situations or really
selling situations if you're more of an introverted person a lot of people think
that you know you can just do this job from home and you don't really have to
go out and get in front of people and that's just not the case a lot of the
time you do have to go out meet a lot of these clients and so how do you do that
if you're an introverted person well my biggest advice to an introverted person
would be to get out there and start getting social okay not meaning getting
on Facebook I mean actually going out to a social setting whether that be
networking events or even if you're of age going to a bar and just my advice is
to when you go to those meetings try and make at least two new acquaintances or
two new friends if you will at one of those events and what its gonna do is
it's gonna put you out of your comfort zone you're gonna be required to go out
and actually try and find a person who has similar interests than you as you do
right? because that's how you make friends right and so what you want to do
is you want to go out to these social situations try and make at least two
friends and do that repetitively like do it once every two weeks or every three
weeks something where you're leaning towards a natural momentum of actually
wanting to go out and meet other people that's really why I succeed in selling
is because I am not afraid to talk to anyone and I my parents my friends
they'll all tell you that I'm not afraid to talk to anyone and so that helps me a
ton and so really you just have to become comfortable in learning how to
talk to people another thing that I recommend on this specific topic is go
right below the video in this description scroll all the way down
towards down to the bottom of the description you'll see a section called
books and resources something like that and find the book called how to win
friends and influence people or thank you for arguing those two books are all
about learning how to read people so check those two out now the second
question is always about onboarding tons of people have questions about how do i
onboard a client what do I do well the biggest thing that you have to
understand about onboarding is you're collecting information about that client
you've already talked to them about their marketing goals in the proposal
and in the first meeting right? But you still need to ask them those questions
again in case they forgot something so that's where you need to go what I
recommend doing is going on Google go to Google Forms create a form and
write out all of the marketing related questions like what is your budget what
is your goal what kind of revenue are you doing on a monthly basis what's your
goal revenue for a monthly basis how many leads do we need to get you to that
goal how many leads are you currently getting all of the marketing related
questions are what you want to answer there plus just information about their
business about their customers things like that then the other information you
want to take on is their social media account login information or granted a
ways where you can access their information you might need access to
specific email accounts so you can access other things but really it's
where you have to sit down with them and say hey what information are we gonna
need from you to run your your campaigns what information are you comfortable
sending us if you're not comfortable sending us that login information how do
we go about that or how do we go around that to get logged into your account and
then finally the last thing I like to do is kind of send them a summary again of
their campaigns some expected due dates and then also the final thing is a
credit card authorization form and that allows me to legally be able to use
their credit card to run ads on an ads manager account if not and you're
running ads on an account and you don't have my authorization basically
permission to run those ads using their at their credit card you can actually
get in a lot of legal trouble for that so make sure you get a credit card
authorization form signed number three is how do I personally price my products
and services and a lot of you ask that question a ton of time so luckily I put
together a video all on pricing and the services and how that kind of works so
check out this video in the top right hand corner the fourth question that I
get a ton is how do I prove to clients that I am able to do something good for
them like get them actual results with the marketing campaign if I don't have
any past experience and the truth to that question is you can't prove that
because you can't necessarily prove that to yourself right so what you need to do
and what I always recommend is going out and getting testimonials how do you do
that what I strongly recommend is going on Upwork and trying to land some deals
on Upwork either you know running someone's social media accounts or
something basic where you can at least get your foot in the water and start
running some campaigns it also allows you to get reviews on an Upwork account
versus like your Google business reviews account page right so that allows you to
mess up here if you need to and learn from your mistakes and then go back and
correct them when you start running you know accounts for your agency now that's
not necessarily the best way to do it so what I also recommend is if you really
have no experience then you're gonna want to work on someone who doesn't mind
if you mess up so someone like a friend or a family member or if you don't have
either of those options than starting a drop shipping company or maybe a Shopify
store of some kind that will allow you to market a product also you have the
potential to make your money back because you're selling a product that
you're in charge of so it gives you a way to practice and collect information
because you don't always necessarily have to have a testimonial to sell
sometimes case studies do in a case study doesn't always have to come from
your agency it can be something where a bunch of research was put together and
those are sometimes used in the beginning stages now number five is a
question I get asked a lot and it's a question that people ask when they work
a full-time job so how do you work an agency or build or start you know a
business and work full-time job at the same time my biggest piece of advice to
you is you're gonna have to sacrifice and you have to choose what you're
willing to sacrifice are you willing to sacrifice just a little bit amount of
amount of a family time here to get an abundance of family time later or a
little bit of friends and party time here to get an abundance of that later
or are you going to choose to be like everyone else and you know keep trying
to juggle all of those things at once and then that ultimately hurts you and
your business another story that I got at a young age
was my Uncle Paul is very very very well-off as far as financials are
concerned and I went up to him and I asked him because he's a businessman a
Salesman the number one salesman for plastic in the US and I asked him I said
Paul you know what is it that made you so successful and his one answer was
very very simple and I've taken this to heart ever since but he looked at me he
said Jordan if you want to be average work the average job go to work 9:00 to
5:00 and then come home and do whatever but if you want to be above average you
need to be willing to put in an extra hour two hours three hours every single
day until you reach that point where you're comfortable otherwise your
average number six is on average how many hours should I spend per client and
that's a hard question to answer think about it if I have a client spending a
thousand versus a client spending ten thousand obviously the ten thousand
dollar per month client is going to have a lot more attention right also you have
to think about the differences in campaigns even at the thousand dollar
level if someone's spending a thousand dollars on Facebook ad management versus
a thousand dollars on blog article writing and YouTube content creation
that's gonna the YouTube content creation is gonna require a little more
time than the Facebook ads but Facebook ads is a more specialized service right
actually running those ads is a more specialized service so you can charge
more for it and it actually requires a little less time so really again it's up
to each job you need to be the one to sit down and look at each job required
on each project and then eventually you'll set standards for those specific
types of projects so if you have an SEO client that's gonna spend around $1,000
per month after doing so many of them you'll realize okay well it's only gonna
take us you know 15 hours in a month to complete that job or 10 hours in a month
to complete that job whatever it is that you get to and obviously as you get more
employees better software services that you're working with that time is gonna
decrease right so that's the thing it's always different that's a question it's
hard to answer because there is no answer. Number seven is is it better to
outsource video production or created in-house and my advice here is pretty
simple if you have the equipment the lighting the camera the audio backdrops
everything that you're gonna need to shoot the video and you can also edit it
yourself than sure do it in-house but you don't actually well let me take that
back you don't have to be able to edit the videos yourself because you can
always outsource that they don't have to be in the same room as you but you do
need the video equipment if you're going to shoot it yourself so if you have it
then shoot it if you don't have it then I strongly recommend hiring a
videographer teen and then just up charging from the rate that they charge
you as the aged agency luckily if you're willing to bring them more and more
business they're gonna give you a better rate on the video deal so that way you
can make money as well number eight is what course should I take Jordan or how
should I learn social media marketing or how to start an agency and I have two
answers for you here number one if you haven't subscribed and hit the
notification bell you need to do that because of the fact that we give away
for free video trainings every single week here plus a free mentorship course
plus other free trainings that we do all the time here so I mean like if you go
and below this video in the description you will see a list of all of our free
trainings or resources or tools that we use check those out because we put them
out there for you for free and for your reason they're very
good training videos and that is a perfect place for you to start after you
get started on my free content you really really want to become a
professional then I recommend checking out Cereal Entrepreneur Academy it will
be right here and I recommend checking out that website because that's where we
have our programs teaching people about starting an agency starting your own
personal brand like I'm doing with my YouTube channel or if you're wanting to
learn Facebook ads or if you need a mentor of some kind we have all of those
programs at my website so check those out
number nine is how do you scale your business when you start bringing on a
ton of clients and really that's again a multiple part answer which I will answer
for you number one is you need to build your team the very first thing I always
recommend and I said it earlier is that once you take on a client you need to
start building your team and the reason being because you need to focus on CPAs
cash producing activities not the drone work which would be considered like
scheduling posts or creating posts or writing content stuff like that is drone
work all right you need to focus on on activities that are going to produce
more cash that's why it's called CPAs for your business so if you want a video
on how to build your team check out this video in the top right hand corner again
on building your team using Asana. We actually manage a team of about 25
people so we would like to consider ourselves experts at the energetic
managing a team at this point number 10 is what should I pay or what's a
reasonable amount to pay for a virtual assistant and again this is a question
that can't be answered with a one-word answer and the reason why is because a
Facebook Ads manager is different from a web developer which is different from an
email manager which is different copywriter right so all of those jobs
will have different pay rates so to say I could just charge someone $5 pay
someone $5 and they're gonna be able to do everything isn't it's incorrect you
need to look at each job individually and the best way to do that if you're
new is to go into Upwork post a job for a specific job you're looking for and
then start looking and comparing pricing you can also try and find out pricing in
your local area so that way you can find out how you'll be competitive with other
agencies and to do that really you could just call in with a fake business and
say "hey I'd like to see your pricing on specific services" that's it number 11 is
what is the first thing that I should do after I land a social media marketing
client and again this is a two-part answer and the first part we've already
covered which is building a team so go back and click that video link
if you you know need to learn about that part that part is super important number
two is you actually need to start fulfilling their campaign right so you
actually need to go new to the whiteboard you can see all these
whiteboards here we're doing company planning here but you need to go to the
whiteboard you need to start drawing out what their plan is gonna look like what
its gonna consist of what jobs you need to actually start doing right so before
you can even start hiring if you haven't started laying out the campaign and
what's gonna be required then you need to do that right below the little
description where we go into what the video is gonna be about you'll see a
little link a below a section that's called video document blog article just
check that section out click that link and it will take you to the rest of the
questions that we cover today where are we going to things like how to get
clients what type what ways to invoice any licensing required to start your
agency or any other important questions that you think you might be missing the
answers to so a quick question if you're new to starting an agency what's one
question that I might not have answered that you can leave right below in the
comments and we'll get back to you with an answer go ahead and write that
question right below but that's it for this video guys thank you so much for
joining me and like I mentioned in the beginning if you want to get that audit
template download plus that two-week training all you have to do is go right
below this video it's the top link in the description click that and you'll
get that free training but I'm gonna get out of here guys again if you haven't
subscribed make sure you do that and hit the notification bell so you get all of
our updates and I will see you guys on the next video but until then Cereal
Entrepreneur out bye guys ready to start living the six-figure work where ever be
your own boss lifestyle well it's Cereal Entrepreneur Academy
will teach you how to use a laptop and internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see you in the course, Cereal Entrepreneur out
you