Hi there. Good to see you. I'm just in the middle of making a Shorts video.
Let me tell you a bit more about it. Eighty percent of the traffic from this Shorts video
came from the Shorts shelf after 24 hours. Initially, it only received 181 views,
then views exploded when it hit the Shorts shelf. This Shorts video only received 182
views in the first 24 hours, then when it hit the Shorts shelf, the views exploded.
In this video, you'll discover how the YouTube Shorts algorithm works,
so you can get explosive growth on your own Shorts videos. Subscribe and click the bell notification
icon if you want to be notified about how to generate traffic, leads, and sales on
autopilot from YouTube. Why YouTube Shorts? Let's hear from YouTube's global content strategist.
Speaker 2: I have an answer for you. Every year, we have seen an increasing number of people coming
to YouTube looking to create, and we want to make it easier for them to do so. We want to enable
creation while empowering discovery for both new creators and our existing creator base.
By releasing our creation tools, we're making mobile creation lightweight, fast, fun, and easy.
Herman: How does a YouTube Shorts algorithm works so you can see explosive growth? When you first
upload a Shorts video to YouTube, YouTube is going to notify your subscribers. Mostly
traffic is going to come from notifications. Your second major traffic source is going
to come from browse features, which is traffic that comes from the home screen at YouTube.com.
This also includes the subscription feed from people that have subscribed to your channel.
The largest and most explosive growth comes from the Shorts shelf, which is typically 24
to 48 hours after you've uploaded the video. In my experience, it can also be several days or a week
later, so you just have to be patient. When your Shorts video hits a Shorts shelf, you'll see a
spike in traffic in YouTube analytics. This means that YouTube is showing your Shorts video to the
most relevant audience. If the audience responds and watches the video all the way through,
you'll get more traffic from the Shorts shelf. If your audience doesn't like the content contained
in the Shorts video, your Shorts traffic will decline. That's why you might see a plateau
of your Shorts shelf traffic, or you might see it disappear altogether.
What are some other reasons for your Shorts video not getting on the Shorts shelf? Number one,
it may not have been in the right vertical format. Make sure it's 9 x 16, and 1920 x 1080 pixels.
Number two, you didn't add the hashtag Shorts in the title or description.
Number three, you didn't deliver the content that was promised in the title.
Number four, you didn't get a high audience retention or a high average view duration.
A Shorts video should get a high audience retention because it's short. Typically,
I get between 70% to 80% audience retention. Number six, you created your Shorts video with
a low resolution. Instead, make sure it's a high-definition video of 1080p or 4K.
Number seven, competition. YouTube is rolling out the YouTube Shorts camera to more people
in the US, which means there's going to be more competition in your niche. Therefore,
when you make Shorts video, try to make a high-impact video that grabs the attention of
your viewers and holds them throughout the video. Here are some tips from YouTube about how to
create your Shorts video. Number one, keep it snappy. There is no one way to approach Shorts,
but it's a good idea to use a hook within the first few seconds of your video
and to help grab viewer's attention. It's also important to remember that Shorts loop.
Paste your content accordingly and think of ways you can encourage replayability.
Number two, tell a story. Shorts don't have to be complicated or highly produced to be enjoyable.
Focus on telling a concise story and have fun experimenting with new video topics,
styles, and tools. Number three, leverage text.
Many of the Shorts sketches leverage text, both on screen and in the caption, to set
up context or add to the narrative. On Shorts, audio, video, and text are important aspects
of telling your story, so have fun playing around with all three.
Do you want to increase exposure for the Shorts content you've created on your channel?
Now you can add a Shorts section that is visible on the YouTube channel homepage,
as well as on the Shorts shelf on the YouTube app. Just click on the Customization tab in
YouTube studio and add the Shorts section. Are you wondering if YouTube Shorts are still
worth making? Absolutely, because they still drive lots of traffic even after the Shorts
shelf traffic has disappeared. For example, my Shorts videos still get traffic from search,
suggested, browse, and external even after the Shorts shelf traffic has disappeared. They
not only produce new views for my channel but attract new subscribers and generate revenue.
How do you come up with new ideas for YouTube Shorts? No worries. Just watch
a video on the screen right now on how to come up with ideas for YouTube Shorts