Have you been looking for an online writing course? My name is Julia McCoy and I dropped
out of college at 19 years old back in 2011 to follow my passion. Turns out my passion
was writing, but little did I know until I started getting my feet wet how big the industry
is for writing online. Three months after I dropped out of college for a completely
unrelated medical degree, I taught myself how to write and I launched my own business
called Express Writers. Fast forward to today nearly a decade later and we've actually completed
over 20,000 content projects, I have a team of over 90 writers, creators, editors, staff
members and together we write content for brands across the world. Content marketing
itself the practice of using valuable content to attract your audience, your prospects,
your buyers as an industry is worth over 400 billion dollars by now and it's growing.
If you were thinking of getting paid to write now is the time, I hire writers for my agency
all the time and I can tell you personally about the void in the market right now. The
problem is college doesn't teach the skills you need to have to write and get paid online.
We need more writers that know what they're doing in online content on my blog at the
content hacker, my personal brand, I've shared over 50 opportunities that exist for freelance
writers but there's a whole wait the skills not being taught in college and in fact I
believe that we have to unlearn what we learned in college to create a content that works
online. I just created a new writing course called the unlearned essay writing course
as an answer to this problem and in today's video I'd love to share with you more about
this course. So before we even get into what the course
covers you might be asking yourself well why should I take or consider taking an online
writing course? Three quick reasons for you; the first one is accountability, the quickest
way to achieve a learned skill under your belt is to study under a mentor, to get a
coach, to get a training program and through that investment you're becoming accountable
to that coach or mentor. I myself invest in coaches and programs for this very reason,
I want to be held accountable by my coach, by my mentor to complete my goal and learn
that skill and on the plus side you can achieve that skill a lot faster. You can go to DIY
route, read all the books, google all the things but your time to arrive at a skill
that clients will pay you for could be months if not years versus weeks with a mentor.
Number two your skill improvement taking a course or a program with a proven mentor it's
similar to an apprentice working under a tradesman. How do you know you're writing skills are
going to work? Well if you study under someone who gets paid to do that it's like you're
an apprentice learning at their feet instead of going for that degree or learning inside
a program where there is no proven mentor who's been there done that. I've been making
a living full-time for almost a decade through content writing. Everything we have today
literally the house I spit in is because of the skill and how we were able to monetize
and market it and I can't stress enough when it comes to getting paid to write online content,
you need to study under someone who does this and gets paid to do this currently this way
you learn skills you probably wouldn't even learn in college.
And finally, number three knowledge and community: The knowledge you take away and the community
from the peers and the student group you're in is second to none this is like a lifelong
gift. Okay, so now that we've covered three reasons to consider investing in an online
writing course, I want to tell you a little bit more about my new course the Unlearn Essay
Writing Course, and you can learn more about it and enroll right now at prowritingcourse.com.
So why is this called an Unlearn Essay Writing -- first, you're unlearning is a style I've
been personally using in my agency to train some of our best writers. I had Express Writers
my team of more than 90 writers, I am responsible for hiring our new writers, since day one
I've hired and selected them in my agency we get paid to produce every type of online
content if it's written for the web we do it, whether it's a long-form blog, a short
social media post, Facebook ad copy, a video script you name it.
We succeed here because we finally train the top writers from a variety of industries.
Now in nine years of doing this there is one bad habit I see continually I would say it's
the number one reason we have to turn away sometimes up to 99% of our new applicants,
can you guess what the bad habit is? I'll give you a second, it's the essay writing
habit, forming long sentences does not work to gain the attention of our online audience
they are scrolling, they are interrupted as they scroll, we only have a few seconds to
grab their attention in our writing. So, the essay style your professor signed off on does
not work if anything it does the opposite, it pushes your audience away. I've taught
several writers in my team, for example Erin who started out with a natural passion and
love for writing and then she went to college and ended up with a degree in creative communications.
When she worked with us her writing first sounded like this; this was for a blog meant
to engage a marketing audience... "UX has become an extremely relevant topic in recent
years but it is a field that is still somewhat obscure and unknown as it is still early in
its growth. Nonetheless, it is clear that this field is quickly becoming an important
area of focus for business and so there is a lot of potential in this industry."
This is where we started and a ton of writers start here this is the style we learned in
college but were you snoring or nodding off as I read it? That's the problem we are not
going to engage our audience if we write this type of content and publish it on our site.
So after working with Erin and refining her talents and teaching her the unlearn style
I've used for years in my agency this is how our content began to read: "Think of your
business as a restaurant, you are the chef and your role is to produce a great food content
that they will love. Now you have the four-step recipe for getting past your inner critic
to creating content that matters." I bet you aren't nodding off that time see how much
better the content reads and Erin is on our agency payroll getting paid to write this
type of content. So, this new course that I've produced unlearn
essay writing your professional online writing course focuses on your writing. There is no
other methodologies you're not learning SEO, you're not learning conversion tactics, you're
learning good writing and we start in module one with unlearning what doesn't work and
it's not just me telling you it doesn't work. I've created an extremely hands-on curriculum
where as you watch the videos, read the supporting information, you are being asked to create,
you are the one critiquing. So, I'm actually showing you content asking you what's wrong
with it and then I'm teaching you, guiding you exactly why that content doesn't work
to engage our audience. Module 1 is all about unlearning and it's
probably going to be a rude wake-up call to learning the writing skills that don't work
before you learn and begin to absorb what does work when it comes to writing content
that pulls in our audience. Then in module 2 after you've unlearned what not to do and
you've gotten the key out of your system, you're going to learn how to write, shape
and create content that works for the top 11 format social media post, web pages, product
descriptions, meta titles and meta descriptions, blogs, headlines, emails, case studies, white
papers, e-books for lead magnets and video scripts. You will learn how to write content
that works for each of those formats. Now we're going to have two levels in the unlearned
essay writing course, the difference is at level two you're going to have a level where
you get direct access to me. I will be reviewing critiquing and giving you constructive feedback
on the piece of content you write throughout the course in both levels.
So the difference on level two is you get my feedback and what I will do is I will guarantee
you have client ready skills that means I will work with you on this piece of content
until it's perfect and it's at a place where a client would pay for it that's what you
get at level two and on level two after you pass that personal review from me you then
get certified as an unlearn essay-writing expert and this will put you head and shoulders
above the competition out there. If I know you've passed this level for example, I would
hire you to write for my agency. Now the big question usually is well how much time do
I need to go through this course? We've developed a one-week calendar suggestion for you that
shows you just how much time you need to go through the course. So, for example you need
one off day we've recommended Sunday as your off day just to give you that brain break
or help you prepare if you're going into the course, on Monday you're devoting an hour,
on Tuesday you're devoting an hour, on Wednesday thirty minutes, on Thursday thirty minutes,
on Friday an hour and then you're wrapping up finishing the course on Saturday.
You can literally get to this course in one week but you'll hear me in the course recommend
that you take this course at least twice if you're brand-new to the world of online writing
and a quick PS that calendar also includes your writing time, you're writing a thousand
words of content in this course did I mention it's very hands-on but all in all it will
still take you no more than one week. My goal was to give you a curriculum that has zero
fluff and immediately started teaching you ready to use online writing skills from the
minute you start the course. Throughout module one and module two there are five core writing
exercises, you start out doing some unlearning and then you're learning what works then you
begin to write, you learn the important stage of self-editing to take your first draft from
eke to polished, soon you're learning how to shape the rest of your content if it's
a long-form piece and finally you're learning kind of finalize a piece of writing.
This course is very simple but also very thorough. I've created additional resources to answer
your questions as they come up so for example whenever we touch on an audience persona if
you don't know how to do that I've included a worksheet and a short guide on how to develop
an audience persona. I've been teaching since 2017 and it is extremely rewarding for me
to work with my students and see them succeed some of my students have made 10 times back
the cost of their enrolment with me because what I teach are skills and if you put in
the work you will learn skills and those skills will make you money in the real online world.
I'm honored over 500 students have trusted me, we've had big brands like Airbnb and universities
professors pick up my training and small brands mom-and-pop stores, solopreneurs and freelancers.
The reason behind this new course really is the void in the market that I see, I wish
we could hire more writers and I'm hoping to be able to solve that problem with the
unlearned essay writing course. Go to prowritingcourse.comto enroll, learn more about the course and get
the full curriculum and there's a little blue box on the bottom right of the site where
you can chat with my team at any time. We open for enrollment June 30th 2020 and I'm
so delighted to share this resource with you. I hope you'll consider investing in an online
writing course, I hope you'll consider mine if you need this and I look forward to seeing
you inside the curriculum if you choose to do so. As always subscribe to my YouTube channel,
I share in depth guides on content writing, concept marketing and SEO about once a month,
so make sure to hit that subscribe button then I'll see you back here soon.