In this clip, we're going to talk about how you can create ads that convert more
sales.
I'm gonna give you a couple of examples, but before we begin, don't forget to
subscribe and hit the bell button if you're coming from YouTube and just
subscribe in general, if you're coming from a different channel.
So if we think about how things are done today, a lot of businesses, they're
going to raise money from venture capitalists.
And what happens is a lot of that venture capital money goes into
advertising.
So they spend money on Facebook ads, Google ads.
Now what people are starting to forget now is the long lost art of copywriting.
That's the first thing.
Copywriting is what people did in the olden days, right?
So the early days of advertising, you know, you have people like David Ogilvy.
And you know, these people were paid the big bucks.
They're making so much money because they were really good at copywriting,
which is basically understanding the psychology of other people,
understanding what their pain points are, and then basically, you know,
writing very simple copy where they get it and it gets them to take an action.
And then they, eventually they buy the product.
Right?
So that, that's good copywriting.
So there's a couple of different things.
What would I recommend when it comes to marketing in general?
So.
There's the, I believe it's the 22 immutable laws of marketing.
That's a good book.
And then breakthrough advertising is a very good book when it comes to
copywriting as well.
I also recommend the boron letters.
Once you learn the kind of the basis around copywriting, the key thing for
you is to learn how to, you know, start writing the copy yourself.
It's not going to be good initially.
You're going to get better over time.
But I think if you become a good copywriter, you have a lot more leverage
because you now know how to play into the psychology of other people versus
just writing whatever you want when it comes to an ad.
Um, and you know, basically kind of just droning on it.
Cause that's what a lot of companies are doing right now, especially with, you
know, th the kind of, um, the, the world that we live in right now is just
plugging money.
Let's spend a bunch of money on the ad platforms.
But if you know how to write copy, well, your conversion rates are going to be a
lot higher.
Your ad costs are going to be a lot lower.
So, um, what I want to talk about, the first example I got for you over here is
looking@awebsitecalledswiped.com.
So swipe that CEO.
I like his because you can see the headline over here.
Profitable marketing inspiration and analysis, the place for copywriters and
marketing minds to dissect and discuss great marketing examples.
So even if you're not good at copywriting, you can just go here and
just start.
You draw influence from people that, that's what I like to do.
I'll let you draw influence from people and edit it a little bit.
And then from there, you know, kind of take inspiration, maybe, you know, draw
like a 70% inspiration for them, modify it like 30% make it your own and boom,
you got something powerful.
So.
Taking a look at this over here.
Here is one swipe.
So swipe shows you different ads, and this is one from a, this is one that ran
from 2011 to 2014 so you can see here, this is a paid advertisement in a
magazine, and there's a bunch of annotations in here too.
So basically when promoting anything health related, having scientific
research and studies to backup your claims is huge.
So they're giving.
Feedback on different sections of the copy itself.
So STEM cell research reveals a secret to looking up to 15 years younger than
your age.
Okay?
That's one piece of it.
Now you can, and you can see the results for yourself absolutely free.
So they show you like it's very simple.
It's to the point.
And there's pictures in here to kind of show you the before and after.
That's very powerful, right?
And then you scroll down here, they're just all these different sections.
And then 24 hour support all call them common elements of a formula slash
supplement ad as seen below.
So there's a lot of different elements that you can draw from here.
It's just great for learnings.
At the end of the day, if I'm selling anything in the health related space, if
I'm selling any supplements or anything like that, I can draw inspiration from
this ad because this looks good.
I feel good about it.
I feel like I might take action around it, so that's good.
Let's go ahead and pull a this example of here, so create your own t-shirt
store.
Let's, let's viewed a swipe file for this one.
And you can see this one is kind of a mid form landing page.
And again, I'm drawing more inspiration.
So there's a lot of websites like this, but I like swipe.ceo to kind of get
examples, um, to help you, uh, because these people are spending so much money
on ads already.
You just draw like an idea here and there and they can go.
Sometimes it just takes it to get the idea of motor moving.
All you have to do is just take a look at, draw some inspiration.
You're good to go.
I also like looking at the Facebook ad library.
So let's say I want to look at, you know, the type of ads that Nike is
running.
I can go ahead and go to the Nike football.
And then this is the Facebook ad library.
It's literally free to use, and I could see all the ads that they're running
right now.
Okay.
So I can see like what type of copy they're using, which ad formats they're
using.
I can see the images too.
They're very powerful.
They stick out.
Um, and I just think, wow, this is like, these are really good images too.
There's good videos here too.
So these are, again, this is inspiration.
Like if you run Facebook ads, that's good.
Land dash book is another good website too.
So you can see all these different landing pages over here.
And, um, a lot of the, what I'm noticing is a lot of websites are, are all kind
of starting to look the same now.
No, you go down here, you know, land book, you can just keep scrolling,
scrolling, scrolling, and you know, just literally, if you're making a brand new
landing page or brand new website, just go here, draw some inspiration.
Again, 70 30 70% draw inspiration from other people, 30% make it your own.
And it's basically a customized version of, well, it's your creation.
So the, the last thing I'm going to share right now, if this is the fourth
example, and I have a lot more to share.
But let's just go with this one.
So user onboard, what I like about user onboard is that they actually look at
how people are onboarded into a product.
So this one is how Apple music onboards new users.
So you can see this.
I can just keep clicking.
And then there's all this feedback around it, right?
So when I'm looking for here is I'm looking for inspiration, but also the
feedback that they're giving here for user onboard or swiped out CEO.
They're like, Oh, okay, there's a fun splash screen and a should be another
second for the rest of load.
And then you click this and you continue to go on over here.
So audiobooks have moved.
Um, so they're basically critiquing this too.
So they're like, this seems like a bad experience.
So that's basically telling you that you don't want to do something like this.
You don't want to make a mistake.
Like how w what Apple is doing.
You believe Apple, one of the most valuable companies in the world, they
don't make many mistakes, but they do make mistakes like this, right?
So you continue on over here and you're just talking about, Hey, these are this,
these, this is actually a bad user experience.
So when you think about psychology and in terms of how to make people convert
better, not even just from ads, um, but you look at.
When you look at user onboarding, well, how does that relate with ads in the
first place?
That does relate because you're dealing with psychology.
You're dealing with the human psychology because certain ads have different
interactions with people, right?
So if you can figure out how to maybe draw some inspiration from how, like
let's say you look at this Apple onboarding, right?
You can draw some the inspiration from there and put it into your ad too.
So how do you make your ads a good experience?
And that's why I like looking at things like user onboard.
I like looking@thingslikeswipe.ceo because what happens, let's say, let's
say we're looking at a Facebook ad.
There are people that will write long form copy that that might be a couple
hundred words inside of an ad where other people tend to go short.
So an example here is when you look at Nike, this is all short form content,
but the people that write long form content, guess what?
They add some emojis in there.
Sometimes that tends to convert better.
Swipe out CEO might not be.
Facebook.
It might not be Google, it's not Facebook ads or Google ads, but you're
drawing inspiration from long form copy that you can use for yourself.
You can look at user onboard too.
It's like, okay, yeah, you're looking through like how people are onboard, but
that matters too, because how well you onboard someone basically is a good
indicator of how sticky they are going to be with your app.
So if you're trying to think about, okay.
How am I going to get people to convert?
But also how are you going to get people to stay too?
So you've got to think about all of these different, um, th these different
dynamics cause we're all playing with human psychology here.
Um, that's why these websites around, that's why user design is the way it is.
That's why user interfaces are the way they are.
Because, you know, people keep testing over and over.
And it's the same thing with ads.
You got to keep testing.
Same thing with onboarding or to keep testing.
Same thing with pricing.
You're gonna keep testing over and over and over.
That's, that's one of the key thing.
So also, if you create something that's really good, it might last for, you
know, switch to like a Facebook guide or a Google ad.
If you're lucky, it might last for a year, but in most cases it's probably
gonna start to Teeter off in like maybe a month or two.
So you'd have to keep it going.
You have to keep testing new things, which means you have to continue to keep
learning because the moment you start to be complacent, someone else is going to
be out there.
And I'm going to be out there to come eat your lunch.
Okay, so these are a couple of things I like.
So again, swipe.com use our onboard.com Facebook and library.
And I like looking at land book as well.
Land dash book and I'll give you bonus to look at dribble, D, R I B.
B.
L E.
dribble is great too because you can see how people are designing ads.
Just type in ads in there and you can see what ads you like.
Getting, draw inspiration, learn from all the people, draw inspiration, create
an action item, do that action item, go back or rinse and repeat.
That's how I've been doing things.
That's how things have been working, and eventually it starts to compound your,
build this big snowball and adjust.
You're just indestructable at that point.
So let me know what you think I missed in these this video.
And don't forget to check out the next video over there.
If you're coming from YouTube.
Again, let me know in the comments like, what did I miss exactly?
And don't forget to rate, review and subscribe.
If you think this was a, if you'd like, well, if you like clips like this and
we'll see you tomorrow.