hey everyone i think at this point we all know that most kpop companies are pretty
terrible at what they do they all have their own issues and i wanted to share
my thoughts on what i believe to be each company's biggest mistake in this video
i'll discuss the actions or decisions that most severely impacted the company and their artists
keep in mind that i don't dislike any of the artists i mentioned but i do really
dislike some of the companies and i'll explain why shortly alright let's get into the first company
i'll start off with jyp entertainment which is probably my least favorite company for
various reasons there's tons of mistakes that i could talk about but for this video i wanted to
discuss their newest group and nmixx for the first time in a while jyp debuted a group of the top
tier vocal line everyone in nmixx can sing at a high level which stands out like lily and haewon
on top of that they're all excellent performers making nmixx one of the most talented groups
in the fourth generation if you've watched any of their covers you know how great they are but
jyp just had to go and ruin it by giving us the most unserious debut of all time i don't
know how they could possibly think that debuting with o.o and tank was a good idea the group is
literally coming from one of the largest k-pop companies they don't need a crazy experimental
song to get people's attention if they debuted with a more quote-unquote normal song they still
would have gotten an attention but instead of people [ __ ] on them it would have been much
more positive this whole marketing strategy with nmixx is completely unnecessary and doing much
more harm than good i don't understand why jyp wants to be sm so badly with this experimental
music because they just can't get it right lately it has not been looking the best
for jyp entertainment both of their girl groups twice and itsy have been on a decline for quite
some time now and mix could have definitely been the ones to bring the company back to
life but if they keep this whole experimental mix popping up it's probably not gonna happen
hopefully jyp reconsiders and makes his direction for their comeback cause right now their vision
for the group is a huge mistake okay that's enough about jyp let's get into the next company
personally i really like all of you yuehua entertainment artists woodz has top tier music
yena is my ultimate female bias tempest is my favorite rookie boy group and everglow's pretty
good overall what pisses me off is that none of them ever interacts with each other with other
companies you see tons of interactions between their artists for example ikon and treasure have
a lot of content together and you can tell they have a decent bond even smaller companies like
starship and cube make sure their artists have a fair amount of interactions yuehua is literally
the only company that doesn't do this at this point i don't think yena even knows who tempus is
she literally has not said a single thing about them and same with woodz you would think woods
the social butterfly would have talked to them in public at least once but it hasn't happened
yet having these interactions really helps the artists gain more exposure i guarantee
that plenty of yena stans would pay attention to tempest if they had some sort of relationship
if the artists were closed people would feel more attached and loyal to the company the lack of
interactions results in yuehua losing out on so many potentially dedicated fans you barely see any
company stands out there for them but instead you get tons of fan wars between moodz jigumis and
forevers if you will was smart they'd have tempest appear on some of woods and jana's videos i would
also love some yeena and woodz interactions they would be hilarious together yuehua will just stay
stupid though and it's really gonna hurt them in the long run let's move on to the next company
sm is one of those companies with a lot of great qualities in my opinion they make the best music
and they have the most talented vocalist however one thing that sm is lacking is properly promoting
their artists in the western market time and time again this company has tried to break through in
america with little success they had a huge opportunity with the red velvet in 2018 but
they dropped the ball 2018 was the year that red velvet had one of their breakout hits with
bad boy not only did it make waves in korea bad boy was the era where red velvet started making
noise in the west at the time the western audience was obsessed with girl crush so of
course bad boy would catch people's attention however sm didn't get the message and barely
pushed them in the west the most they did for them was sending them to kcon where they had one of the
most iconic performances ever besides that in some interviews here and there sm barely helped
develop again any presence in the western market if sm better capitalize on bad boy's
popularity i swear red velvet would be a huge name in the west amongst the likes of blackpink and bts
it's okay though because red velvet does it for the arts not the charts they do it for
people like me who love top tier music it's a major loss for sm though since they could have
had a really popular group in the west they're doing a much better job at promoting with espa
though so i guess they kind of learn from their mistakes sm is improving unlike the next company
next is hybe labels which is a company that has really disappointed me lately i feel like in 2022
they're ruining all of their boy groups which is a shame because i like them all at some point in
time i especially love the direction enhypen was going with songs like drunk-dazed and tamed-dashed
but now we're getting songs like blessed-cursed and future perfect which to me are some of the worst
songs of this year i think it's pretty apparent at this point that hype wants to maintain the
same sound with all of their male artists a lot of their boy groups utilize heavy autotune and
the same style of vocal processing which usually ends up ruining the song for me you can never tell
which member is singing and honestly sometimes you can't tell which group it is if i listen to future
perfects without seeing the artist i wouldn't be able to tell you if it was in enhypen txt or
bts i know autotune has been talked about all the time now but it really is affecting these groups
that much i'm sure txtn and hypen have talented members but i can't tell at all from their music
speaking of talent i don't understand why feature perfix has so many rapping parts when everyone
in the group is a vocalist it's like they don't understand the group's strengths anymore thinking
that they can just make the same kind of music for all of them it seems like they're trying to
build a sound for their company but they're going about it in the worst way possible i struggle to
understand any of the decisions the company makes with their music and it ends up with me really
disliking the songs their groups put out so that's all i have for hype onto the next company
i can't really think of any huge mistakes for starship entertainment so i decided to
do something a little different for starship i want to talk about a huge mistake that they
might make in the near future in 2023 wgsn's contract will expire so the company has to
decide whether or not they want the group to renew if starship wants to establish themselves
as one of the leading companies in the industry then disbanding wjsn would be the dumbest idea
ever the group is still steadily growing in popularity especially with their recent win
on queendom obviously they're not as popular as if but they're still helping out the company
for sure it's not like keeping wjsn around is going to hurt ive at all ive can be their main
focus while they also have wjsn to appeal to a different audience having multiple successful
groups at the same time is a really good look for the company not many other companies are
able to do this if starship wants to reach the levels of the big three companies they need wjsn
disbanding wjsn would really piss me off because i literally just got into them starship better
let them renew their contracts for another five years or we're gonna have some major issues so
that's all i have for this video i wasn't able to cover every single company so if there's one that
you want to know my thoughts on feel free to ask in the comments if this video does well then i'll
probably make a part two so show support if that's something you're interested in thanks for watching