Okay.
Not to be dramatic, but starting your own e-commerce store could
literally, literally be life changing.
If calling the shots, being your own boss, being in complete control of your
finances, sounds like something that you would love, sounds like something that
would be good for you, then you have clicked on the right video because today
is part two of a four part tutorial series teaching you guys how to build your own
Shopify store with some of the brand new features that come with online store 2.0.
So if you haven't already seen part one, I will link that
right over here for you guys.
Don't forget guys, shopify offers a free 14 day trial and
there's no credit card required.
So if you haven't already made sure that you're clicking the link in the
description box and do sign up because you're definitely gonna want that to
be able to follow along in the video.
Guys.
Also, if you need help with something that's very specific, like you need
help with a specific topic, check out the description box because
I've left some chapters there that you can just really easily jump to.
All right guys, so what do we have on the agenda?
So today you're gonna put your products into collections.
We're gonna put pages on your site, like a contact page, and then finally,
and probably most importantly, we're going to finish off by getting
you ready to accept payments.
Let's get that money.
Oh.
And by the way, before we hop in, make sure that you are following along in
this video with the theme called Dawn.
Dawn is a brand new, and it's a free theme that literally just dropped.
So if you guys want the latest and the greatest theme, make
sure that you're using this and following along in the video.
Organizing your products into collections.
Okay.
So imagine if you're shopping for clothes online and everything from
jackets to shoes, were literally just sprinkled all over one page.
That would be a nightmare.
so that's why collections are so important.
They're gonna organize your products so that customers can
find what they're looking for.
Okay.
So are you ready to make your first collection?
Let's do it.
From the admin click products, then the collections page.
Click create collection, enter a title, enter a description.
And then under sales channels, choose from your active sales
channels to make the collection available on different platforms.
Choose whether products will be added to collection manually or automatically.
If you do choose automatic, you'll then add the selection criteria
under conditions, but then you can also create a collection manually.
So with a manual collection, you can individually go in and
check off each product that you want to be in this collection.
But guys, I would recommend that you only do this if you have
very few products, otherwise you're gonna drive yourself nuts.
I remember when I was making a manual collection for the first time and the
products were just not showing up.
And I was like, what am I supposed to be doing here?
I was so confused, but I learned that the trick is to click save
and then the products will show up.
And now you can have whatever items you want to this collection.
So let's add an image to represent the collection.
Oh, and by the way, I should say that you're not limited to the number of
collections that a product can go in.
So let's say you have an item that's on sale, but then it's
also in the women's collection.
You can add the same product to a million different collections if you want.
Okay.
Not a million, but you know.
Okay, amazing.
So we've just created a collection, but since it's not linked
anywhere on our website, the customer won't be able to find it.
So what we have to do is we have to put it in our navigation.
So let's do that.
Click online store and then go to navigation.
Hit main menu and then add menu item, give it a name and let's see how it looks.
So to see how it looks, you're gonna click the eyeball, which will show us
how our store would look to a customer.
And this is how my collection page looks using the Dawn theme.
And guys, I just think this theme is so sleek and yeah, it just looks amazing.
So this is why I love this theme so much.
All right guys.
So that's the navigation it's looking good, but I also wanna add
this collection to the homepage.
So what we're gonna do is we're gonna go to the admin.
We're gonna click online store and then we're gonna click customize.
And now here, you can see that you can add it as a section.
Now, if you guys are like, whoa, whoa, chill.
What are you talking about?
What's a section?
I'm gonna link part one right up here for you guys.
I go through all of that there.
I know some of you are sneak is sneaky, trying to take shortcuts.
But yeah.
Make sure that you are for sure watching part one, if you're ever confused
about this video, cause that's gonna have all the answers that you need.
So guys, we are done and done.
Let's move on and start adding some extra pages to our store.
All right guys.
So if you have information that you know is not gonna change often, like
maybe like a contact page or an about us page, that kind of a thing, then
you can give this content a permanent home using what's called a page.
So let's do that.
From your Shopify admin, you're gonna go to online store, then click pages,
click add page, and then you'll be taken to a new webpage editor.
So in the webpage editor enter a title, and this is what's gonna be displayed
in the tab of your browser and the content section that is what's actually
gonna show up on your actual page.
So this is what it could potentially look like, but I wanna add a contact page.
Now the good news is that there's actually a template for this
and it makes it a lot easier.
So to add a contact page, what you're gonna do is you're gonna
go to the right hand side.
You're gonna find this template section, click page dot
contacts, and then hit save.
And it's automatically gonna import a contact form.
And guys, don't forget to add your page to your navigation, because if you don't
add it to your navigation, it's almost as if that page does not exist, right?
Like if people can't get to it, it's not in your navigation, it
doesn't actually live anywhere.
It's as if the page doesn't exist.
so let's make sure that never happens to us and let's organize our menus.
From your shop admin, go to online store and then hit navigation.
On the navigation page you'll see footer, and you're gonna see main menu.
The footer is generally gonna have the dryer info, like contact,
shipping ,policies, terms of conditions, all that stuff.
And then the main menu is gonna have all the items that make for a positive brand
experience, like shop, about us, blog.
So today we're gonna edit our main menu.
Click add menu item, add title.
Now, if we click a link, a list of items is gonna appear.
I'm gonna put a list on screen of which each of these options mean
so that you can pause and just take a screenshot if you do need.
And also guys, you can nest your menu items just like this.
So this is what it would look like to a customer with the menu
items nested, and it just looks a lot cleaner and a lot cuter.
How to set up legal pages.
Okay, so the sound of adding legal pages sounds intimidating
I know, but Shopify does make it really easy to set this part up.
So I know you guys are maybe thinking I could skip this, but it is important.
It's important that you have this set up just in case of a customer dispute
you don't wanna get caught up in that.
So let's set this up together.
From admin you're gonna click settings and then you're gonna click policy.
Let's start with the refund policy.
So returns and exchanges and refunds are all a part of doing business.
UPS has reported that 68% of shoppers are gonna check the return policy before they
actually go ahead and make a purchase and a return policy that benefits the customer
is often the difference between a higher conversion rate and more repeat customers.
But of course you have to, you know, make a decision that makes
sense for you and your business.
So consider that.
But I also want you to consider these things to include in your policy.
Consider which items are gonna be eligible for return and exchange.
And also be clear about how long the customer has to
make that return or exchange.
Is it gonna be 30 days?
Is it gonna be 90?
What condition can the products be returned in?
Are you gonna accept them lightly boring or do they still
need to have tags attached?
How can customers initiate a return?
Do you want them to email you?
Do you want them to submit an online form?
And also make sure that you're explaining which products are gonna be final sale.
All right.
So let's do this.
Click create from template, and this is gonna give you a generalized
outline that you can later customize.
But do keep in mind that this isn't gonna be legal advice by any means,
it's just gonna be a little bit of a template to get you started.
Having your return policy linked in various places on your online
store, increases communication and increases trust, and those things are
gonna increase your conversion rate.
So make sure that your return policy is gonna be, you know,
in as many places as possible.
Is it on your product page?
Is it on your checkout page?
Maybe it's in the footer, like navigation of your website.
It can be in a lot of different places.
And the more the merrier.
All right, so let's move on to the privacy policy.
So a privacy policy is a legal statement of how you will
manage your customer's data.
So let's say you're collecting emails and addresses, which you will be.
It's kind of the law.
You kind of have to do it.
You have to include this document.
And I don't know about you, but I have no clue about anything to do with legal.
So I'm pretty happy that there's a template here.
Make sure that you're utilizing this and you can customize it if you need.
Terms of service.
So the terms of service protects your content.
It protects your company from abuse.
So we're definitely gonna wanna make sure that we're adding that, but here you
wanna include your business email guys, make sure that it's not your personal
email address and usually a good place to link this is just in the footer.
So you can do that now.
I don't know about you, but I literally always check a shipping page before I
place any order, because I wanna make sure, yeah, I just wanna know like how
much they're gonna charge me for shipping.
I wanna know how fast it will get to me.
So make sure that you are completing this and here you can
add in all of that information.
So that's got you covered here.
Now you also wanna make sure that you're being clear about which regions you
do and do not ship to in this section.
And guys also explain how customs and duties work.
Usually it's a customer's responsibility to pay duties and taxes.
So you're gonna wanna make sure that you're including that there
just to be a hundred percent clear.
So quick and easy guys, legal stuff is done out of the way.
Now we're gonna move on to checking your store's speed.
So I remember when I was a kid, I used to take my dad's Motorola Razr.
I know, you know, the one I know, you know, that phone and I used to browse
on the internet with his phone and it would take like 60 seconds for a
page to load and it was fine then.
But do you remember those days, those days are gone gone, honey, because
no one has the patience anymore.
Apparently, and this is an actual stat.
People are gonna click out if the store hasn't loaded in two seconds, two seconds.
So making your store speed as fast as possible is gonna be
crucial to keeping people on your site and making those sales.
So, how do you make your store as fast as possible?
So there's two very easy ways to do this.
Number one, you wanna make sure that your file sizes of any rich media,
maybe you have videos or photos.
You wanna make sure that the file sizes are small.
So think to yourself, do I need a 30 minute video on my homepage?
Or can I settle for 30 seconds?
And the second way to speed up your store speed is by removing
features that you don't need.
So like some features like an Instagram feed, can actually slow your store down.
But if you decide that let's say you absolutely need the feed,
you need the Instagram feed.
then try to put the bulk of your heavier features on the bottom of
the page, and that should really help increase your store speed.
So if you're curious and you just wanna check how your store speed is
ranking, you're gonna wanna start at the Shopify admin click online store,
then click themes, and then scroll down just a little bit to online store
speed and then click view report.
And that should give you some insight.
I will also leave a link for you guys in the description box
with a reference on how you can actually improve your store speed.
If you are, you know, lacking in that department.
And that should help you out a little bit.
Setting up your store email.
Imagine placing an order and then never receiving an email
that confirms your purchase.
I don't know about you, but that would literally give
me peak levels of anxieties.
So let's make sure that we're not causing undue stress to our customers.
And let's start by setting up emails like purchase confirmations
and shipping notifications.
First let's update the email address that the customers are actually gonna see.
Now, if you signed up for Shopify with your grade nine Hotmail address, I mean,
depending on how embarrassing it is, you might not want your customers to see that.
I bet none of your emails were as embarrassing as mine.
Back in the day, it was bad.
Uh, but if you are brave enough, make sure that you're dropping
it in the comment section.
I'm curious to see just how embarrassing it can get for you guys.
Um, but yeah, I digress.
So what you're gonna do is you're gonna wanna double check that
you've got the right email inputed.
So you're gonna go to your shop admin.
You're gonna hit settings.
You're gonna click general.
And in these store details, section change your email address, understand your email.
And as simple as that, you're just gonna click save.
So now that we've avoided a potentially very awkward situation,
let's set up our email notifications.
Just go to Shopify, go to settings and then let's go to notifications.
So there are several types of Shopify email notifications
that you can edit or preview.
So I'd recommend you go through the important templates individually,
because you just wanna make sure that you're happy with these because they're
gonna be going out, you know, often.
So you'll for sure a hundred percent wanna make sure that these are correct.
So the ones are order confirmation, order edited, order canceled, order
refunded, abandoned checkout, fulfillment request, shipping confirmation,
shipping update, out for delivery, delivered and email marketing.
And that's it.
Those are the ones that you're gonna wanna make sure that you're, you know, checking
over and making sure that they're good.
So emails and notifications are out of the way that part is done.
Now, the most important thing and the part that we've all been waiting
for, let's start getting paid.
Accepting payments.
So the sole reason that we're creating Shopify store in the
first place is to make sales.
We wanna gain the financial freedom to create a better life for ourselves, right
and create the lifestyle that we want.
So this part is gonna be fun.
So let's do this from the Shopify admin, go into settings, then payment providers.
And the first option that we have here is Shopify payments.
So guys, shopify payments is the simplest route.
It's gonna be, it's gonna be the easiest route, but let's say for whatever reason
you wanna accept payments with like PayPal or a third party provider, you
do have the option to do that as well.
So you're gonna click complete account setup.
And from here, you'll just input your personal and your banking info.
And then when you're done click complete account setup.
To make sure that you did this step right, ensure that your
banking details got accepted.
You can view your payouts here once you do start getting those sales.
Now, if we click over here and to manage, you can choose to
accept certain types of payments.
You wanna make sure that you are familiar with the rates and the fees
for each type of payment that you do.
So going down further, you can choose to sell in multiple currencies.
So my target audience is in Canada, primarily, and the us secondarily,
and then this payout descriptor is what your payments will be
labeled with on your statement.
So just put your business name to make things easier for yourself.
All right, cool.
So I'm happy with those settings.
Now next is how your customer is gonna see their own bank statement.
So make sure that you're also putting your business name right over.
So test mode, test mode is gonna allow you to do a test checkout on
Shopify to simulate a successful and a failed transaction.
So enable this because you can do this later and check it out and
make sure that everything's working.
Click save.
And that is it.
You guys are now ready to accept payments.
Accelerated checkouts.
So accelerated or express checkouts are gonna save customer payment
and shipping information so that if you have a returning customer,
they can check out a lot quicker.
Not gonna lie.
These buttons are definitely good to have because they're gonna
encourage and increase impulse buys and just make it a more pleasant
experience for the shopper overall.
I personally feel like the real life equivalent to accelerated checkouts
is like, okay, you know, the little impulse buy section at Sephora
right before you're about to pay?
Those always get me.
I feel like this is like the digital version of that.
But in order to do that, you're gonna wanna make sure that you're including a
dynamic checkout button on your product page so that customers can skip the cart,
they just go directly to checkout and they have all their information prefilled.
To show dynamic checkup buttons on product pages, you're first gonna
wanna go to your Shopify admin, then you're gonna go to online store
and then you're gonna hit themes.
So you're gonna click the customized button for the theme.
And then from the top bar, just here, you're gonna click that dropdown menu
and you're gonna click product pages.
Click the sections tab.
Then click into the product tabs and then enable the show dynamic checkout button
setting, and you're gonna click save.
And then this is what it should look like.
If ever I log onto a store and the prices are in like yen or like
the British pound or something.
I'm just like, Nope.
And I've just exit right up immediately.
And I'm sure you guys do the same thing too.
So if you wanna make sure that your customers are staying on your store and
they're staying for longer, you're gonna wanna ensure that you've got your prices
showing up in multiple currencies and in your customer's local currencies.
So here's how to do it.
From your Shopify admin, you're gonna go to settings, then you're gonna hit
payments and in the Shopify payment section, you're gonna click manage.
In the currency section, you're gonna enable the currency
that you wanna support.
You're gonna click save, and then also make sure that you are enabling rounding
rules, just so that your converted prices are more consistent and more even.
On top of just having this option enabled, you're gonna need to use a
currency selector so that when customers actually go on your website, they have
like that little button that they can just like switch currencies real easily.
Now most themes don't actually come with a currency selector, but what you
can do is you can download a free app, one like a multi currency converter.
I think that's literally what it's called.
Yeah.
Multicurrency converter.
That's my favorite one.
And, uh, check that out and it's free.
We did it.
Yes, we did.
We are 50% of the way there guys.
We are halfway done to making our store not bad at all.
And as always guys, if you have any questions about any of the steps that
we talked about, Make sure that you're leaving it in the comment section.
We do get back to you.
Trust me.
We do every comment, every question we get back to you.
Hit that like button as well.
That does help our channel.
It helps our community grow.
It helps our video do better and just get in front of the
people that do need to see it.
And as always, each video is added into a playlist linked right over here.
So be sure to follow along and guys, if you are new and you're just stumbling
upon this channel, learn with Shopify is a channel that is made for small
business owners with big plans.
So if you are an entrepreneur, if you're an aspiring entrepreneur, don't
forget to hit subscribe so that you're staying up to date with all these latest
tips and the help that you need to take your business to the next level.
Guys, thank you so much for joining me.
My name is Michelle Bali and I will see you guys in part three.
Bye.