- Kinda disrespectful, putting ads on people
who maybe don't even want ads on their videos,
but they boutta make banks.
The only reason I read this comment
is because I wanted to read that bit the end,
"boutta make banks!"
(bell dings)
(gentle upbeat music)
(sighs)
This feels all new.
It's like sit down with vidIQ.
Hello, everyone. Welcome back.
(name tag pops)
If you saw recently,
YouTube made some massive changes
to their monetization policies,
which have got all of you a little bit wrangled.
When we posted on the community tab, on the video,
we got a phenomenal response.
So I thought I'd read through some of those comments
and yeah, let's discuss them.
And what better way than to start with this comment?
I'm really sorry, laughing emoji with a teardrop,
could someone dumb this down to me
like way way way down, I am an idiot, smug emoji.
Sorry to hear that PJ Builds.
Basically, I can see that you have 100 subscribers.
What that means is that YouTube is gonna place adverts
on your content, potentially make revenue from it
and you're not gonna see an absolute penny.
Does that dumb it down enough?
This is only in the US, right?
Coz yesterday, I saw YouTube on Twitter
urging US creators to check their terms of service.
That is correct.
The terms of service for this have now come into effect
in the US and YouTube say that,
this will be spread out across the rest of the world
in mid 2021.
Although I have seen some comments,
saying that it might not be legal to do this
in other countries because of consumer protection.
Yes, I have seen ads on my videos without being monetized.
Already saw this a few months ago.
You know that kind of makes me think about
whether YouTube had been doing this for a while,
almost subconsciously.
I feel as if I've been seeing lots of videos
from all sorts of creators
that have ads on them for years and years and years.
But I don't know if just my memory is failing me there.
I guess another reason for ads being on videos already
for channels who weren't monetized,
is because it was copyrighted content
and the copyright owner is placing ads on your videos.
But again, I don't know your personal circumstances,
I could be wrong there.
But have you ever seen adverts on random videos
of less than 1000 subscribers in the past?
Not fair, I work hard to make my videos,
driving to stores two or four times a week,
staying up late editing.
And yeah, this is where we kind of
get into the personal stories here
of people who are working tirelessly on their content
and not getting any reward for it right now
only to discover that they're putting in
the same amount of effort, (logo whooshes)
and now YouTube is gonna profit from it.
From a principle point of view,
as I stated in the previous video,
that does kind of stink,
but there's nothing unfortunately, you can do about it.
This also affects current partners,
as the inventory increases, the rate goes down with demand.
Also, this gives YouTube an incentive to create more videos
that gain them 100% of revenue.
People who are in the YouTube Partner Program,
are all of a sudden now having to compete with
potentially millions more videos,
which YouTube has more of an incentive to place ads on
because they get 100% of the revenue.
That sounds very underhand,
and I can't imagine YouTube are gonna do that in reality.
But that's the assumptions that we jump to,
when YouTube do this kind of thing.
I think they should just lower
the YouTube Partner Program requirements.
YouTube would still make money,
and they would make their creators extremely happy.
That's an interesting compromise approach.
Let's say you're creator,
and you haven't yet met the requirements.
YouTube starts advertising on your content
and you may say,
"okay YouTube, I'm gonna allow you to do this
but in return, I want to be able to enter
the YouTube Partner Program".
500 subscribers and 2000 hours worth of watch time.
Since you've already legitimized my content
by placing ads on them.
I kind of quite like that idea.
I think this one might be going a little bit too far though.
(bell dings) I don't mind,
as long as YouTube automatically gives us one Sub
for each of our videos they advertise on.
Sub for cash?
Sub for cash anyone,
A new sub for sub?
Go on, go on, it actually really works.
This seems terrible for creators,
more inventory likely leads to lower CPM, right?
The only win
is if YouTube convert the massive profit they pull in
to faster platform improvements.
So this is another large channel who's recognizing...
Hang on my videos are gonna be competing all of a sudden
against potentially millions more channels
and they didn't earn the right
to get into the YouTube Partner Program.
Interesting also that he points out that yes, YouTube,
if you are gonna make money out of this,
where is that money going to go?
I feel as if there should be some sort of creator fund
or pots that is generated from all of this extra revenue
so that we know that,
if creators are earning cash for YouTube without the reward
personally to them,
then the least YouTube should be doing
is placing that profit back into the creators as a whole.
This one's also in a similar vein
of trying to give something back to the community,
I would say it would be better to receive perks at least.
The money isn't much to compensate them
running adverts on it.
And how I envisioned that myself is a channel again.
Under 1000 subscribers,
YouTube starts monetizing their content,
and the creator says,
okay, you can run adverts on my content,
I won't receive any income from that
but what I would like
is early access to the community tab,
or being able to do super chats or merchandise
or you give me priority application
so that when I do apply for the YouTube Partner Program,
it's processed in days rather than weeks.
Again, fair compromise?
Bogus! My first reaction is lawsuit
and I'm not even the lawsuit type of guy.
Interesting question, are there any legal experts out there?
Is this a possible case for a class action lawsuit?
Of course, I have no idea
but I just assume anything legally
is possible in the United States, If you know what I mean.
Here's another, take a little give a little.
(bell dings)
Now, they should give us our shorts watchtime.
My watchtime is 8000 hours plus on analytics,
but only 100 plus in the monetization tab.
So this is all to do with YouTube shots
where the watchtime on YouTube shots
don't count towards monetization
in the YouTube Partner Program.
The problem with this is if YouTube did decide
that those hours count towards monetization,
once you are in the YouTube Partner Program.
Unfortunately, you can't monetize YouTube shots.
So you'd still be stuck not being able to earn any money.
But that is another interesting side point.
You can't monetize YouTube shot.
So in order to prevent YouTube from monetizing your content,
you should make YouTube shots, everyone wins.
Not really.
As a Bible channel,
my plan was never to apply for the partner program
because I did not want any ads on my videos.
This seems wrong
because I don't want any interruption to my videos.
I should be allowed to turn them off.
I thought this was going to be the case
for some type of channels where adverts of a certain kind
or any kind just don't align with the beliefs
of the creator, which I think plainly is wrong.
Here's an interesting way of putting it,
see if you agree with this analogy.
YouTube probably has never seen
this amount of revenue this year.
But it's made them even more hungry.
It's like this,
you work at a restaurant,
and you aren't eligible for a tip.
But the tips that you get go right to the restaurant owner
and not to the employee.
Yeah, I can kind of see how that works.
As always,
when YouTube do something that annoys their creators,
these chestnut comes up. (bell dings)
Eventually, hopefully a competitor company
that is much better and fairer
to content creators will emerge.
YouTube has seriously gone downhill over the years.
The problem is how much it costs
to host the massive amount of server space
to store all of those millions of uploads and live streams.
Here's another compromise deal being offered
and I think this creator
is trying to start a movement, as well.
I have a suggestion.
YouTube should at least give us 10% of the revenue,
spread the word!
Well, it's on this video.
Now if you wanna spread the word,
see if you can all get 10% from that revenue, good luck.
The problem is with all of this,
the moment you actually get some money from YouTube,
you have to go through all
of the YouTube Partner Program requirements,
which we have a video on.
That means setting up a Google Adsense Account
agreeing to all of the terms and conditions
of the YouTube Partner Program
and then the application process.
Imagine millions more channels applying at the same time
for this process.
Is there a go-between a middle ground?
I don't think YouTube has any appetite to set that up
so that you get 10% of the revenue.
Also, if you're wondering why
I'm reading all of these in landscape on my phone
is because I've taken screenshots.
So if I turn it portrait,
I've got no chance of reading that.
Anyway moving on, this creator says that
sounds like a huge scam,
unless they provide retroactive payments
for before you enter the program,
since they are going to be running the ads anyway.
And will creators get to choose where the ads go?
ASMR is a no go for adverts in the middle of videos.
Not fair for smaller creators.
That is an excellent point about viewer satisfaction.
Imagine you're sitting back and relaxing
to this slow paced ambience of an ASMR video
and then all of a sudden is obliterated
by a noisy pacey video from an advert
and you're taken completely out of the experience.
And the worst thing is for one of these channels,
you potentially I have no control
over where those videos are placed.
It's one thing for YouTube
to start advertising on your channel.
It's an entirely another thing
to start ruining the flow of your content
through adverts because you can't decide where they go.
The first thing this makes me think
is that Google is pushing the YouTube premium subscriptions.
Another way of looking at the cash-in perspective of this.
Maybe YouTube wants to put so many adverts on so many videos
that viewers get frustrated enough
to purchase YouTube premium.
But why would you want to try
and push free users onto a paid service,
which they don't necessarily want?
Well, it's the same as pushing content users
from a free model to an advertising model
when they don't benefit from it.
Oh! I'm just getting so cynical.
It's not good for creators,
Google Ads works based on bidding,
when there are more channels to show the ads on
it will decrease the competition for advertisers
so they pay less in the long run.
I think it will decrease the income of monetized channels
and increase Google revenue.
This goes back to the question of supply and demand.
When advertisers have more videos to choose from,
and they're all in this bidding war,
an auctioning off available advertising space
if there is more supply then you assume,
those advertisers will ultimately pay a little bit less.
But we're going deep down the advertising mechanics here.
I think this one comes from the School of Monopoly
whereby you offer things for free
until you've crushed all your competition
and then starts putting a price on everything.
First the Google Photos, then YouTube ads.
This happens when you give a platform too much power
and they don't have any competitors to worry about.
You want it now you have it.
Just wait Google Your time will finally come.
Yeah, I guess so.
It is a good point though about some of the Google services
either being now behind the price wall or disappearing.
For example, I've just realized that Google prints
not gonna work for my printer at the end of the year.
What's a lot about.
Rob says he isn't a business expert
and has no degree in economics.
Well, I do happen to have a business degree
and a minor in economics.
So let me tell you,
that it doesn't take a degree to see what's going on here.
Rob is bang on, the benefits YouTube is...
He just said, "I'm bang on",
I don't need to carry on with this.
However, if you do wanna read the rest of this comment,
you've got one second to pause and read.
(fingers snapping)
So there you have it, folks,
that was a mere seasoning of the thousand comments
that we've already had on this topic
and no doubt we'll have many more.
And if you enjoyed this video,
then maybe I'll do a second reaction video.
Do let me know in the comments below.
We've already done a discussion about this
in our live stream over here.
So do check it out.
And thank you very much watching
and I hope that this isn't gonna stop you from creating.
Enjoy the rest of your video making day
as long as you keep creating videos.