You've heard me talk about keyword research before. Well this is the video
where I'm going to show it as complete as possible. I'm going to show you
exactly what I do. How I find them, how I find the phrases. Where I put them how I
organized it and how I prepare my whole content strategy. We are here with my
amazing friend, Katie Gutierrez. She is interior design with errezdesign.com.
We're going to be diving in and doing some keyword research for her. I'm going to
show you exactly how we do it where we put it. So I got my macbook here with my
screen recording. And you see here i've got a blank spreadsheet. I always start
with the topic brainstorm. So, what are some things that you want to film about?
We'll put in here interior design. What are some more, may be more specific or
just any other topics that we could brainstorm that you want to film videos
on? -Well, one of the things that I've learned from you is to not start with
the idea of a big topic. But you go more finite and more the leaves like you
call it. -We're going to find the leaves through the keyword research. So, whatever
comes to your mind. Just say it without filter. -Okay. Well one of the things we're
dedicated to developing is being coming a thought leader around concept and
interior design concept that we've developed called biographical design. So,
I know that that is not going to be a searched phrase because we made it up. So,
what I know is that I will be talking about biographical design and what it
means and all of that. So, what are the benefits of biographical design. What do
people get by incorporating that into their design? They get a more
personalized space. They get a space that feels more of them. They get space that
is more representative of who they are. -Okay. So, this gives us a good start with
the topic brainstorm off and I'll take an entire like 30 minutes or more going
through just pulling on all these different ideas. [Katie Sneezes]
-Bless you. -Thank you. -So, that gives us. That gives us a little
sample, okay? So, some of these are more challenging.
Just for the sake of this video, I want to cover both. Let's cover something like
interior design that we know we're going to find a lot of search volume. In fact,
let's put another one in there such as living room design. Just it's a little
bit more specific but it's still quite broad.
So, we'll search for a couple of those and then all we'll see what we can find
in there. We'll kind of explore and do some digging so the tool that I love
absolutely love to use as this keyword magic tool. I pay $100 a month and I get
access to this tool. -Do you have to be in the trade? -You just got to have money. -You
just got to have the hundred dollars a month. -Alright. So.. In fact, we've already
did a search here before under decorate pillows. And let's just go through point
on any of them that stand out to you. I mean, what about this one? "How decorate
our bed with pillows?" -Are you like what's a throw pillow? -Yeah. Tell me any of them
that you would like to... Because what we're do is we're going to collect the good
ones and we're gonna put it over here on our spreadsheet. -Okay. I mean those 2
are fine and I'm not going to do a whole lot of videos about just pillows. -Okay, so
we'll just grab these 2. I can export it and then open up, a little download. If
there were 10, then it would have given me 10. But all I can only want to do is
just copy that right there. The keyword and the volume and you know that the
volume isn't really important. You just want to make sure there's not too much.
Then I can just paste right there. There we go. Alright. Now, let's mix things up.
Let's just put in here interior design. It only lets you do one thing at a time.
So, I'll just remove the word pillow. So, I'm going to have the macbook to you go
through and just check every one of these that you want to save.
Alright. so I'm going to help you out... -All of the rest of them are a variation on the
theme. -Okay, I see. So, what is interior design style? What is an interior
designer do? Let's see. I mean how long does it take? I just don't know how... Yeah,
you're just not sure if you want to go into these. -Well, they're all career,
career, career, careers. -And you don't want to do much career. -I'm not opposed to it.
-Okay. Let's switch gears then. We'll just totally switch gears and we'll say
living room design. Now, let's find it. Okay, so we've got, "How
to design a living room, a small living room." "Your living room" is kind of too
similar. An interior... So, you get the idea? I mean I'm going to... I'm going to take all
these. I'll export that.
So now, I'll just paste them into the the doc here and look how many titles we've
got. I mean... Some that... A couple of these are going to be duplicates but for the most
part, these are each different episodes that you could become the king or the
queen of living room design and yet, you're not even making a video on living
room design. You're making a video on how to design... Or how to design a small
living room or a living room dining room combo. You're going way more specific,
you're going out to the leaf topics. When you have enough leaves, you're just going to
dominate that space. Because you're going to have a whole tree. -That's right. Alright,
let's pick... Let's pick a hard one. Alright, so that was like... That was a great
example. I think you could do this for each room. You know, if you want to talk
about a bathroom or a kitchen or an outdoor patio. I don't know. The different
things that you do. An office space. Now, a space that fills more of them or a space
that represents them. How are people searching for that? -I have been
struggling with this question for a long time. -Okay. We got a challenge. Let's see.
So, I'm just exploring here. I make a home... -Oh. Home price. Let's do that.
"How to make pizza at home?" Let's do that. -Alright. So on our search to
find this, we haven't found what we're looking for yet but we did find some
good topics. I mean it really like, how to make a room feel bigger or a small room
feel bigger. Those are really cool. So I'm just going to collect those.
-So, I feel like in this case... -And here's this one, "How to make a house a home?" -Oh,
wow. -So, "What makes a house a home?" "How to make a house feel like a home?"
-Oh, wow. These are really interesting. -Make your house look like a show home. That's
different but it's unique. -So, noticing that as we're going through, a lot of these
questions that are listed here are the same question just the wording is
tweaked ever so slightly. But it's really the same question. So, when you're making
a YouTube video and you want to be optimal with the way that you name the
video and describe the video, how do you know which variation of the question to
choose? -So, first of all I would pick the one that just sounds the best to you.
Pick the variation that is the way that you would say it or that sounds good.Bbut
then something else that you can do is if it's a topic that you could
actually talk about for 30 minutes, consider breaking that 30 minutes of
content into 3 10-minute videos. And then you're essentially titling them all
the same with that slight variation. So, they're all essentially the same title
but you're just in it. And it's different contents. So, you've got 3 different
videos. Does that make sense? -Yeah totally. -So, yeah. "How to make a house a home? What
makes a house a home?" Even if you're just to like every... If you
were to be posting 5 episodes per week but yet every tenth or every
twentieth episode is the same topic, just phrased a slight different way, you're
repeating the same thing. But that's your core message. And you really... You could
really talk about biographical design and everything that that means in
answering that question. -Interesting. -So what you say? We can find some
more? -Yeah. -Alright. So, I just have an idea and they don't
know if it's going to give us any results. There we go.
-I like the cozy. -"How to make a kitchen feel cozy? How to make a kitchen feel
bigger?" Okay, so all 4 of those. The rest on zero but I said just by getting
specific like that with kitchen and fills. So, it could probably do living
room and feel bedroom. Let me just see what comes up for design. -How to design
your home office?" is a good one. -So, what we're doing here is work. It takes time
to do this digging. But what do you think I'm going to say? -You only have to do it
once and you're set up for a lifetime of success. -Yeah, because it's so worth it.
So, I'm going to give you access to this dock. So, you can continue to add to it
but now you already got... -Oh, my goodness. -You've already got a year's worth. Well,
maybe not a years but definitely a months. A couple months worth of topics
here that will really get results on YouTube. -Well, that's exciting. So, I'm
curious what you think. Is this too much work or do you think that you'd be
willing to to dive in and do this type of keyword research before filming for
your channel? -And also lucky for your viewers, they know who you are and can
hire you to do this for them. -That's right. I've got I've got a keyword research
team. We obviously do the filming the editing as well. So, we'd love to talk to
you about that. You can find info in the link below about my website. -Thanks for
doing all this. I'm really excited about all these topics. I'm really... I feel
energized about diving into making videos about them and I think it's going to
really benefit my viewers. -Awesome. -Thank you.