Hey guys. Can you believe it is November already? Holy cow. Time flies so quickly. All my Year 12s
have finished now, so if you're still here with me ... you must be in Year 11 or below,
or you could be a Year 12 that's already finished, but you still enjoy my videos. I'm on to you.
If you didn't know already, I do have a personal YouTube channel. So head on over there if you guys
have finished the year for English because I'd still really love to stay in contact with you.
I've previously done this segment before and when I started it, everyone fell in love with it. So I
created the segment a while ago now, and I have done one article... Actually it was two articles
so far. If you haven't looked at those ones, I'd recommend you go ahead and check it out.
But this one, I'm going to do a 2001 analyzing argument article. The reason why I choose really
old articles is because I feel like the more recent ones you probably end up doing at school,
or you will probably do it in your own time. If not, you've probably already done it. That's why
I want to leave those ones to you guys, maybe eventually I'll get up to it. But I want to be
able to show you guys a little bit more, so that's why I choose really old ones, but it's still
relevant to the course. Don't think that just because it's done in 2001, which is forever ago,
what, were you born there? Oh, my gosh. I just realized that some of you could have, yeah.
Anyways, the aim of today is just to go through the article, try to identify what the language
techniques are and understand how they are persuasive or at least how the author intends
them to persuade the audience. Actually, down the track we will talk more about structure,
more at looking at arguments, that type of thing. But the goal here is more just about
identification and understanding language techniques. So let's just get started.
With this particular one, you'll see that it is on a website, so you could analyze
that in itself. But since I don't have it in front of me, I'm not going to, and I'm just
going to look at the actual article itself. "Keep healthy the informed way. Get in early.
Get your Medi-Info card today." Automatically this might appeal to readers because it's saying
"Keep healthy the informed way," as though if they don't take onboard whatever this person
is recommending them, then they won't be informed and so they're missing out on something. There's
also this sense of urgency, "Get in early." "All of the world health professionals and their
patients are waking up to the possibilities of the Medi-Info, MI Card." So "All over the
world" is indicative of a global profile so this indicates that if it's good enough for
the rest of the world, then surely it must be good enough for Australians like you and
me. So that may invite readers to jump on-board with whatever this Medi-Info Card is about.
"Health professionals and their patients." "Health professionals and their patients" goes to show
that if these people are recommending it and they are embracing the card,
such as doctors or dentists or physiotherapists, then it's a really fantastic endorsement about
that card and the product and what it's worth. Therefore, we should also support the product,
too, either that could fall under the fact that they have credentials and so we trust them.
"Waking up to the possibility." So "possibilities" definitely has positive connotations. It's this
idea of endless potential and so there is a lot to be gained from the card.
"Driven by breakthrough technology, the microchip-powered and credit-sized
Medi-Info Card contains the info that carers and patients need to have now, on the spot, on time,
on the screen." So "breakthrough technology" itself, "microchip-powered," they both indicate
that this idea is cutting-edge. For us, this may persuade readers because there's this idea that
the latest tech often means the most effective or it's most likely to enhance your living.
The fact that it's credit-sized means that it is also portable. It's lightweight. What do you think
this could mean for readers? It's user-friendly. How does this persuade them? It could persuade
a person to adopt this card and take it on-board because it seems like it's convenient,
it's easy to use. And it's not going to be a burden on them because all they need to do
is really just throw it into their wallet. Now "on the spot, on time, on screen" really
seems to push the idea of what do you think? Sorry, if it's out of focus. It's because
I'm not looking at the camera. It could appeal to our desire to have things instantaneously.
We're in the generation where things pop up in our face all the time, like notifications,
shipping happens overnight. We just want things straightaway. So it could be that, but also this
idea that this card is available any time and the information is accessible for you 24/7 so it's
convenient. So I'll put that in below as well. "This is the ultimate cool techno accessory."
Okay. "Cool techno" itself is a bit of slang, or you could say that it's colloquial language to try
to appeal to readers who may be interested in the latest tech, or people who want to keep up with
the trend or the latest fashion accessories, for example. But there's this added benefit,
it will actually save your life. Then this person moves on to say,
"Imagine you have an accident and are taken to hospital. Without the MI card in your wallet,
can you be sure that vital information won't be missed? Think what the card might reveal."
"Imagine itself" is a hypothetical situation. It's trying to get readers to see that the MI
is a valuable tool. It has benefits that readers just cannot ignore and just between you and me,
it could also appeal to our sense of FOMO. FOMO is not something that you would write
into your essay itself, but there's this fear that if you don't have it, well, then what could
potentially happen? It could be really bad. So then there's all these dot points about what
the card reveals, so it's those features, that for you, it comes back to the idea that all of
these are the benefits that you can have. You can have also reassurance as a result because you know
that all your information is there. People can access it when they need to, or when you're in
times of need so then that in itself could relate to this idea of safety or comfort.
"All this and more can be downloaded fast from your MI Card. No forms to fill in. No stressful
interviews about your medical history. No gaps because you're too stressed to remember your
health details or insurance information." Okay. This idea that it can be downloaded fast is,
again, convenient. It's not going to take up too much of your time.
It's going to be really quick as well. "No forms, no stressful interviews," so
these two together will eliminate any of your negative experiences that you've previously
had working with health professionals or the health sector. There's this idea of this simple,
straightforward approach and this idea that there are no gaps, either. You might be fearful that
because you're not providing all the information that you have because you just don't know it,
then maybe you won't get the right type of treatment or people won't be able to look
after you properly. But in this case, there's this sense of security that you'll be looked after.
"And there's more. It can even show you that in the event of your death,
you want to live on as an organ donor." Organ donor itself has positive connotations. Everybody
knows that if you're an organ donor, wow, you're very selfless and you're very giving,
so this is like an added bonus that can make you feel better as a person. "You could give someone
else the chance of a new life." If you're able to do this, it puts you in power, so you could
say that you feel empowered as a result. "What about security?" All of this section
here maybe you could say specifically appeal to an audience who might be more concerned
about security and about the information being put online or into this tool.
Then the rest of it, it's pretty straightforward as well. It'll work pretty much anywhere,
so this idea that you're always going to be covered. "You can trust our technology.
Get the Medi-Card Info today. Keep healthy the informed way," and then the rest of it,
"Send in your stories of medical emergencies." Because I just want to keep this short, I think
I'll leave it there. You could say that with this part, there's this very enthusiastic tone
that's carried through the entire thing. Okay, cool. So I am just going to leave it there. I
hope that was helpful to some extent, just to get you started and to get you thinking about some of
the language techniques that might be there. How did you guys go? I would actually really love
to hear what kind of language techniques you found in the comment section below. But if you've got
any questions for me, then please leave them as well because I know I haven't gone into this in
immense detail, but yeah, hopefully you're able to walk away and learn something from it.
So if you like this type of thing, don't forget, I have an online course that's called How To
Achieve A Plus In A Language Analysis? There's lots and lots of information there and videos
that are around five hours long for you. Around 300 students have taken the course
and it's rated something like 4.5 and above, so hopefully that's a good indication that
it is actually really helpful. So next week when I see you guys,
we're going to go into part two, the article where it's about the family doctor. So I'd encourage you
guys to go and analyze that yourself, and then let's reconvene next Friday and work through it.
Hopefully this will prepare you guys in Year 11 for your end-of-year exam. Bye, guys.