Are your videos so boring that you put your audience to sleep?
If you don't keep your audience engaged throughout your video by telling a story your channel won't grow.
For example recently I traveled to California to attend the VidSummit conference where i met new
friends and learned insider secrets from awesome presenters. After the conference i took a break
by biking from El Segundo beach to Manhattan Beach, surfing the waves in the early morning,
soaking up the sunshine, enjoying delicious food and shooting b-roll to spice up my future videos.
In this video you'll learn 5 ways to make your youtube videos more interesting
so you can keep your viewers engaged and grow your channel fast [Music]
Number one...Choose a topic that your audience is interested in. If you choose the right topic
your viewers will be motivated to click and watch your video. One of the best ways to come up with a
good video topic is to look at the top 10 videos that are driving the most traffic to your channel
then double down on that particular video. Instead of making the same video approach the topic from
a different angle with a different thumbnail and title. If you want 10 ways to easily come up with
youtube video ideas and topics click the link in the description below this video.
Number 2...Tell an engaging story. Start off your story by presenting a problem that your ideal viewer wants to solve
For example i started off this video by asking the question "Are your videos so boring that it puts
your audience to sleep?" This immediately conveys to your viewer that you're going to present the
solutions to their problem. Secondly you want to agitate the problem. This will help emphasize the
problem that your viewer is having and make them more curious to want to get the solution
For example in the second sentence of this video I said "if you don't keep your audience engaged
throughout the video by telling a story your channel will stop growing.?" In the third part of
your story you want to present the solutions to their problem which is actually the meat of your
video. For example at the beginning of this video I said i"n this video you'll learn 5 ways to make
your youtube videos more interesting so you can keep your audience engaged and grow your channel
fast." End your story by giving a strong call to action. Typically i tell my viewers to watch
the next video that's related to the one that they've just watched. If you maintain this kind of
structure in your video, it's more likely that your viewers will remain engaged throughout your video.
Number three... Include your hobbies personality and passions in your videos. Instead of just showing
your viewers how to do something, weave a little bit of your own personality passions and hobbies
into your video. For example i love to go hiking in the forest, riding local trails on my bike, swimming
and surfing the beaches like i did in California recently and skiing in the winter. This will not
only help keep your viewers engaged by making your content more interesting but they'll get to know
like and trust you and keep coming back for more of your content. For example here's a video clip
from one of my recent videos where i'm driving home the point that i wish to make by including
a clip from one of my interests. "One of the biggest mistakes youtube creators make, especially
beginners, is not fully understanding who they're creating the content for and this is a recipe for
disaster. It's like trying to surf a wave without fully understanding how waves work or how to
ride a surfboard. When you do catch a wave because your body mind and spirit is in sync with a wave,
it can be truly satisfying.Just make sure that your interests and hobbies align with the content
of your video. Click the link in description to watch the full video on why your channel is not growing.
Number three... Include b-roll. Your a-roll is your main content and b-roll are video clips
that support that main content. The main benefit of including b-roll clips throughout your video
content is to reset the attention of your viewers so they remain engaged throughout your video.
Your b-roll clip should be related to the content that you're trying to get across to your viewers.
For example at the beginning of this video I showed a video clip when asking the question...
"Are your videos so boring that you put your audience to sleep?" The video clip of me sleeping at my desk
helps illustrate the point that I wish to make to my viewers.
Number four...Cut the fluff. Instead of trying to make your videos as long as possible to generate more ad revenue for your channel,
try to eliminate those sections of your content that won't hold the viewer's attention.
For example, if you're repeating the same content in your video try to eliminate that second part so you can hold
your viewers attention much better. Study your audience retention graph in youtube analytics
to see where your viewers are dropping off in your video content. If you look under the key moments for
audience retention and click on top moment it'll say "nice work this video has a part that kept
your viewers watching for longer than usual." If you go down to the graph and hover over the i icon,
you can actually play the clip where viewers watched for longer than usual. The shaded area represents
the typical retention of my videos and the red line is the retention of this video so you can see it's
done much better than my typical videos. When you make your next video try to improve your audience
retention by 1%. If you keep improving the audience retention for every new video that
you make, there's a higher probability that your videos will be recommended by youtube
Number five... Tell viewers to watch your next best video. You can do this by linking to a video or playlist
similar to the content that they've just watched. I recommend linking to related playlists instead of
a solo video so your viewers will watch multiple videos in a row and motivate them to subscribe to
your channel. Here's what youtube says about the benefits of increasing the watch time for your
videos... "you can increase the chance of youtube suggesting your content by increasing your
click-through rate and your video watch time. If you focus on these two metrics, more of your videos
will be suggested to other viewers on youtube.
Now you know 5 ways to make your youtube videos less boring and more interesting.
But what's the one most important thing that'll stop a youtube channel from growing?
Watch the video on the screen right now on how to fix a youtube channel that's not growing.
If you focus on this one thing you'll experience exponential growth on your channel