- Okay, we gotta talk about this.
So a lot of people participate in things like VEDA
which stands for Video or Vlog Every Day in April.
Vlogmas is another YouTube trend,
where people upload every single day around the holidays.
A lot of people participate in these because it's fun
or maybe it's a challenge or something like that.
So, I wanna talk about the pros and cons
of participating in these mass uploads trends on YouTube.
And we're starting, right now.
Let's start with pros or the advantages
of uploading to YouTube during these periods of time.
The very first advantage that participating in these types
of events can have for you,
is it's going to help you develop your skill sets
a little bit faster, over the course of that period
because where it might take you months, six months,
in order to make 30 videos,
in this case you're gonna be doing it in a month.
You're going to develop the skill of mass production,
and when it comes to YouTube, that can be a huge win.
Because let's say that you are going to take a vacation,
or you have something big,
some huge event coming up in your life,
and you're like, hey, I wanna put out some content
or make some content, so that I can have some in the queue,
so I can go do this thing.
Well, by making all of that content
when you're participating in one of these
mass upload events, you're going to give yourself
the advantage of already knowing how to mass produce,
or mass create content.
You're also gonna get better at time management
when it comes to what it is that you're doing
with your YouTube videos
and how it is that you're doing everything around YouTube,
because you're gonna have to, in order to pull off
one of these challenges.
The next pro is it's gonna make coming back
to a regular schedule.
Let's say you upload between one and three times per week,
it's going to make that seem like a breeze
after you just did 30 videos in a row, every single day,
during one of these mass upload events.
And real quick because this is starting to sound like,
"Hey, this might be awesome,
maybe I should start doing this."
There's also some cons, or some disadvantages
to doing this as well.
So, hang tight, we're gonna get to those.
Another advantage that you're gonna have
when you participate in these events,
is you're gonna have that period of time.
Let's say if it's a 30 day event,
to where you're going to fill out your content library.
So that's a win.
You'll also be able to say you did it,
which is a win because it's a challenge
you set yourself up for, and then you saw it through
so that's a good thing.
You're gonna learn what it's like to do daily content.
So when people are talking about doing daily content,
you can relate.
So there's, you know, that's a good thing, I guess.
And you might see a surge in viewership
if you already have an audience,
or if the content that you're putting out
is high response content,
you might see a surge on viewership.
But, you also might not.
Which leads us into the cons or the disadvantages
of participating in these events.
The first disadvantage when you are participating
in these mass upload events, is that you are participating
in a mass upload of event.
And this is why that's a problem.
The people that you are trying to reach with your content,
only have a certain amount of time in the day.
And typically, if your content is part of that schedule
and then they have other content creators
that they watch on other days, well, guess what?
Now, there's gonna be a lot of competition
around all of their time.
This is why the alternative approach
that I'm gonna to be talking about here in just a minute,
is something to consider.
But real quick, if we just go back to the idea
of uploading at the same time
that a bunch of other people uploading
and we put that into a real life scenario,
let's say since viewers still have
the same amount of time the watch content,
that you and a handful of other people
in the type of content that you make,
are also uploading daily content.
Well guess what you're doing?
Is you are basically flooding the system
with that type of content, while a bunch of other people
are flooding the system with that type of content.
And, that can help you get in front of more people
as long as your content is competitive enough,
to be near the top of that pile,
in terms of the stuff that's high response,
on the things that you talk about,
or the things that you show, or the things that you share.
Another negative in this situation,
is depending on the type of content that you put out,
if you are scurrying around trying to whip videos together
for the sake of making sure you hit the deadlines,
because the goal is now, I got to get a video up every day,
instead of, I gotta serve my viewers
with the best possible content that I can give them.
That, might put you in a situation
to where you're uploading content,
that just isn't up to par, or it's completely off topic.
Let me give you an example.
So I made a tweet on Twitter, maybe one or two days ago,
and I was talking about this very thing
that I'm making the video about right now.
And I said that, one of the things that can happen
is that people will be rushing to get content out,
and because of that, it will end up hurting
the quality of the videos, or could possibly
end up hurting the quality of the videos.
One of the responses to that tweet,
was something along the lines of, you know,
"Not me, I'm quality all the way."
I opened up their channel, and they had a filler video
of Vlog Every Day in April.
That was actually what the video was about,
when their actual channel is about something
completely different.
So, in this particular case,
that person uploaded a video to their YouTube channel
that had nothing to do,
with what their viewers come to their channel for.
And that is actually what inspired me
to make this video for you,
so that you can avoid a similar mistake.
But wait, there's more.
And in addition to the quality or possible quality issue,
you just have the thing to wear.
You might be just trying to rush videos out,
and since you're trying to rush videos out,
you're not really focused on the value
that you normally bring to the people that are
coming to your YouTube channel.
And then, there is unneeded, unnecessary,
unhealthy stress
that can come from uploading every single day as well.
Because if all of a sudden, you go from one video a week,
or two videos a week, or three videos a week,
to this feeling of,
I have to upload every single day this month
because a bunch of other people are doing it and it's fun,
and it's like a YouTube and thing so therefore,
I need to do it.
When you start putting that type of stress on yourself,
those are the sorts of things
that can lead to YouTube burnout that you always hear about.
And look, I'm not saying that you are going to burn out,
or that you are gonna put out low effort content,
I'm just saying that some people will
and some of those people might watch this video
and therefore, I just want to kind of jump
in the middle of that, with just another point of view
just to give you some stuff to think about.
Another thing that could work against you
when you are participating in these trends,
is let's say you put out 30 the videos,
and because you're just rushing to put out the videos,
you're not really thinking through and being intentional
about everything it is that you're doing,
and because of that, your approach to those videos
is a little bit different, and you're not thinking
of how to interlink that content, or where to drive viewers
from video to video or anything like that,
'cause you're just trying to publish.
And because of that you could miss the opportunity
to send people into more of your content,
or bring awareness to something that is important to you
through your content,
because you're just trying to rush and hurry up
and get some videos out.
Again, before we get into the alternative ideas
of other options that you have,
I do wanna make it clear again, that I understand
that these things are fun, and people participate
just for the sake of participating.
And, you know, if you love making content
then it's something that can you know,
drive you to get your workflow together
and things like that, like I get it.
But I'm just trying to share different perspectives here,
so that you can make the call on what's best for you.
With the disclaimer out of the way,
let's talk about some alternatives.
The very first alternative is to pick a month
when nobody else is uploading daily content in your space.
So let's say that you're a vlogger,
or you are somebody to where a lot of people
in the type of content that you make
are participating in this vlog every day in April thing,
then in that situation, wait a month, right?
Go ahead and just make the content,
now every two days and just put it on a hard drive,
or store it on your computer or whatever
and get it ready for next month.
So that next month, when everybody else
isn't publishing content all the time,
you are just hitting people every single day
with the content that you are publishing,
for your own personal month.
The idea there, is that you are virtually
eliminating your competition, because you're not
uploading daily at the same time,
that all of these other people
are hopping on this trend to upload daily.
Another thing to consider is if you are uploading
every day during these trends,
let's say the vlog everyday in April trend.
Well, you're creating 30 videos over that month,
and if you were to just publish one of those videos
per week, every week and normally,
you upload one video per week, that would give you
an extra video per week, six months down the line.
So, you could create the content,
do it maybe it's the little bit slower,
a little bit more intentional, and then just go ahead
and stack up your archive of videos to publish.
So then that burnout that I was talking about before,
so you don't ever have to even consider
burning out on YouTube because you have already
slowly at your pace, created a bunch of content
that you're just going to slowly release
over the next three months, over the next six months,
as either additional content to what you normally do
or, just as the content that you're gonna publish
on your YouTube channel.
Personally, I would do it as extra content,
but if you want are batch creating that much content,
you might end up in a situation
like we were talking about before
to where you're just focused on making the videos,
not necessarily focusing on the value of your viewers
and all that stuff.
So, some of the same ideas in crossover but,
if you are going to participate and say,
"yeah, you know what I've committed to doing this,"
just, you might want to consider,
publishing some of that content to just increase
the cadence of upload, that you're currently
putting out in your YouTube channel,
as another alternative.
And one more time, I wanna say that again,
if you are doing this and you're participating
in these mass upload events, because it's just fun.
And you're like, "Hey, you know, I just like making videos
"I'm just doing this for fun,
"and it's just something that I think is a good time."
I'm not trying to discourage you in any way, shape or form,
it's important that you have fun,
it's important that you do that.
I'm just trying to let you know,
that just because a lot of other people are doing it,
doesn't necessarily mean that it's the right thing to do.
And it also doesn't mean that it's the wrong thing to do,
but I'm just wanting to give you some stuff to think about.
Now, if you are going to be participating
in one of these mass trend events,
it is important to make sure that
the content that you are putting out,
that there is as much effectiveness behind it as possible.
So you wanna make sure that you are researching
the topics and things like that.
I have an entire video right here
on how to properly use TubeBuddy
to get more views on your videos,
go ahead and click into that now.
Thank you so much for watching.
I'll see you next time.