Welcome back to the channel in today's video. I'm gonna break down a really cool YouTube advertising
strategy to get you massive brand exposure
Generate leads for a fraction of the cost build a bunch of credibility and authority for your business your brand your product
Whatever you got the cool thing is this works for any type of business
So the first thing I want to do is I want to actually kind of break down the strategy
so you
understand the behind the scenes of why we're gonna be doing what we're gonna be doing and then I'm gonna actually jump in back into
My AdWords account right here. And so I can show you guys how to actually
Set this up or at least like kind of the general overview
Because I want to show you the overall like strategy and then the actual application of how to get this all started
So, let me just exit out of that
So step one of this cool strategy right here is if you have a youtube channel great if you don't have a YouTube channel
No worries. All you got to do is create a simple YouTube channel, then you are gonna make a
value video basically a video
teaching
Educating your customers on whatever the product or service it is that you do, right?
So like let's say you are a marketing agency owner and you work with dental clients
You're gonna be like, okay, this is exactly how to generate leads and get new clients for your dental office or its
Let's say your real estate agent say ok. You're looking to go through and buy homes in this area
Here are several homes and some of them for options that we have then kind of like going through the different options there
So you're gonna create this video and you're gonna go put it on your YouTube channel
and ideally I like to go through and make the headline something that is some type of
searchable keywords that my ideal target customer is gonna actually type in right so if I'm working with real estate agents
I'm helping them generate leads for their business
they might be typing into YouTube or into Google how to generate leads on Facebook for real estate agents or
The real estate leads Facebook or something like that. And so I'm gonna go through and I'm going to title the video like that
So that can potentially show up in the organic results, right?
So they'd like I can potentially get some organic traffic to that video someone searches for that
They type that in and then they go click on the ad or the vid and they watch it
We build credibility - rapport and then we have a lot deeper trust bill with that person
Well, if you have a brand YouTube channel, or even if you don't have a YouTube channel
Or if you don't have a brand new YouTube channel, you have an existing one, but you're going after a competitive keyword
Okay. So for example right here
digital marketing agency
Now you see and I'm obviously logged into my account
But you can see I've got a couple videos up here at the towards the top and if I'm not lying in my account
I probably won't have as many videos up here towards the top
But what we do is we have that video like let's say this one right here how to start a digital marketing agency
With no money, okay
well
Then we can go through and run this as it's called a video discovery ad where you can target specific
Keywords that you want your video to show up for when someone types in that search
It's like for example digital marketing agency and then look this guy right here. He has done this exact strategy
He's got five hundred eighty-four thousand views on this video
And if you go to his channel, like he probably has some decent traction on his channel
I don't know how big his channel is or anything like that even check it out really quick here
But it doesn't have 508 eighty four thousand so he's got forty-two thousand subscribers. So that's a decent size channel
It's nothing amazing, but he has five hundred eighty four thousand views on this video because he's using this exact strategy
So we type in digital marketing agency his video. He doesn't have to worry about ranking it
Okay, it's already at the very top and you're able to go through and get views with this strategy for literally pennies
okay, so it's super cost-effective because if I'm typing in digital marketing agency or maybe like how to start a
Digital marketing agency and sometimes they pop up they're not like actual video discovery ads, but let's just type in social media
Marketing agency or something like that, okay
Once again, he pops up for digital marketing agency for social media marketing agency. So you could tell what he's targeting
Okay, and he's wanting his video to show up
Then the cool thing is is inside of AdWords you're able to go through and create a custom audience
Just like you are on Facebook of everyone who has already watched this video
Now if someone's already watched this video they've this guy's like so let's say let me click on this
We click on here. We see this guy's face
And then the next time if we see like a pre-roll ad which basically means this is a pre-roll ad
So if we come over here and click on another video, let's click for example, like on my video right here
Okay. Well, so add in four three two one
This is a mineral ad but at the very beginning of the videos
Like let's say that guy that was right here
His face is popping up here again, and you just had this nine minutes of value from him already
You're like, oh man, I remember that guy like he had a great video. I loved what he was talking about
I like I'm seeing this out here. I wonder what he's got going on
And it's a lot easier transition
Because you built a lot of credibility a lot of rapport and now when they go click on this and go to your opt-in page
It's gonna be that much more
Beneficial to you and your business because that person's already warmed up and if you look at this back here
Ok, we got to go. We'll type it in again digital marketing agency
Up here at the top. So this is a different person doing the same exact strategy
I mean it says ad right here and this one just because it's like this looks really spammy
But let's go type in social media marketing agency
Okay, I like going back this guy like he's got like the typical thumbnail just like everyone else right and it does have the yellow
Ad right here, but how to attract customers. It's just like very nice clean
This unless you're like having this jump out at you right here
you just
sometimes you just click on that top one because you're not really even thinking but the other one was a little bit more spammy a
little scammy
And so you're probably gonna just jump over that one the thumbnail wasn't that great, but he's got a good thumbnail
Just like all the other ones. He's got a good very clear headline
And so a lot of times you're just gonna click on that and like I said you get that for pennies on the dollar
Literally pennies to get views there. Alright, so we kind of cover the whole strategy
we basically go shoot a video add a
Massive value can be you know
8 to 10 minutes long and then we post that on our YouTube channel
And we try to rank it for whatever like so how to attract customers. He's probably ranking fairly well, so how to attract
Customers I'm just curious to see where so look at this
He's on the ad right there
And he's at the very top because a lot of times what happens?
is when you go through and once Google sees that you're willing to put money behind the specific video a
Lot of times, they're gonna actually organically rank your video better as well because they're like, okay, man
This person's willing to go through and put money behind this they're invested in their YouTube channel and they want to go through and show
Videos from channels of people who are invested into the channel. Okay. So like look that he sees number one
That's awesome. And then after he's gone through and gotten all the views
581 five hundred eighty four thousand whatever the number is right there
He's able to create a custom audience and then retarget them with these pre-roll ads like if we click on this an ad
Right here at the very beginning of the video. We recognize his face
We're a lot more likely to opt in and buy whatever he is selling
Okay, so come back in here to AdWords the way you do this. Is you go and let's say this is our video right here
Let's just skip this ad really quick. Let's say this is our video. We're gonna pull the URL
Let me just pop this up right here
So we're gonna grab that URL and then we're gonna go over here and we're gonna click on new campaign
Okay, we'll go to new campaign right here. And this is gonna be a product and brand
consideration type ad okay
so we're gonna click on this and then we're gonna click video and then we're gonna go
I'm not gonna go through the whole target and everything, but basically I'll just show you guys really quick
You come in here you type in the name you type in your budget your campaign all that stuff and then we come down here
to the keywords
And you're gonna throw in all the type of keywords that you're gonna go after right?
So like let's say you want to work with people that are gonna run a digital marketing agency. So you put like digital marketing agency
And then you do like s mm a
Social media marketing you go and like anything that people are gonna be typing in to search
So your pop it up at the very top on that and then you're gonna come in here
Throw your URL in and you're gonna say I'm it's a video discovery app
Okay, so that's like right here shown up at the very top
And then you want to give it some type of headline
some type a headline that's gonna look just like
If we go back here
Some type of headline that's gonna look just like some of these other ones, okay
It's not gonna look spammy room another one that would look kind of spammy and just like not very good
You want to be clear and simple? This guy actually does a pretty good job with this
Okay
And so then we go through we create the campaign
We run that and then we're gonna come over here to tools and settings and we're gonna go up to the audience
Manager, okay
We're just gonna leave this because it's obviously just a little demo for you guys and we are going to create a new audience
We're gonna create an audience of YouTube users
and we'll give it a name and then
you can say I want a cretin audience of anyone who's ever viewed any video on my channel or
We say viewed certain videos
Okay, and then you come over here you can paste in the URL or you can select them
but you would select that specific video or if you have multiple videos you're wanting to go through and and
Promote and all that stuff you could do that as well
So you create that audience and then after you've created that audience
It's like let's see like I've got this Jason Wardrop real estate videos. Okay, and this is I don't know
This one's in the last 30 days. So I've had about
7800 people watch my real estate videos on my channel in the last 30 days. Okay, so that's pretty good target audience
So let's use this one as an example
So now what we do so we did the video discovery ad we created our custom audience right and then we're gonna come back
And we're gonna create a new campaign right here. And this one's gonna be all based off of leads
Okay
And then we're going to still do a video one because this is gonna be one of those pre-roll or mineral ads
Then we're gonna have when someone clicks on another video
We hit continue. Give it a name
Budget all that good stuff and then up here or down here right here is the audience
We click on audiences and then we have our own cuts. Like see this one re videos 30 days
So 2.3 27.8. We just click on that and then we have another video that we shoot. It's probably bout two three minutes long
It's more of like the ad type of like hey
Often to get more info or opting to get this or that or whatever it is and you upload that to your YouTube channel
you make that unlisted because you don't want that like for everyone to see then you throw the URL and right there and
That is your opt-in. So
basically a three-part strategy right here guys one video this massive value that's going to be out there for people see
Organically, you're gonna also target keywords when people type men so it pops up at the top
hitting your ideal target customer then create that custom audience and then
Retarget those people with this one right here
Now you do the same strategy on Facebook
But it's really cool to do on YouTube because it's very like its intent based whereas on Facebook
You're just trying to say like, okay, this is a video
Hopefully if it pops up in your newsfeed, you'll watch it
This is literally people saying like how to start a digital marketing agency how to run
How to generate leads in real estate how to go get clients in my demo practice or whatever it might be so it's very specific
You know
They're in market and the cost per lead drops dramatically it builds up your brand
So much and it's just a super powerful strategy. So with that said guys
Hopefully this all made sense
If you have any questions just drop a comment down below and I'll help answer any of you guys questions concerns or anything like that
If you found this video helpful, go ahead. Give it a thumbs up. We'd greatly appreciate that
And with that said I will see you in the next video