Instagram highlights are a great way to drive leads and sales for a business if
you use it the right way so let's talk about how to set up your Instagram
successfully and we'll even show you a step by step process for planning out
your map of your Instagram highlight so let's get into it all right what's up
everybody and welcome back thank you for joining me my name is Jordan Steen also
known as cereal entrepreneur and at this channel we're gonna talk all about
digital marketing running an agency personal branding whatever you want to
know about starting a business or running it online that's what this
channel is about so make sure to hit that subscribe button and the
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om PS make sure to stay tuned to the end of this video and we'll get you access
to our SM ma checklist I promise you're going to want that it's a two-week
training trust me state Tilian so what exactly is a highlight it's pretty
simple it's just a collection of previous stories or things that you've
done on your Instagram account that live on your main Instagram page it's right
below your bio section and this section is actually super great for driving
leads and sales and new followers and engagement for your business so let's
get into the real information I know you guys want to learn about
so guys testimonials are one great way to show your audience basically what
your customers are saying about you on all of your different platforms where
they might be talking about you and remember guys when you're trying to
convince someone to buy you want to show them happy customers that have loved the
experience and there's no better way to do that than with a highlight reel and
in a minute I'm actually going to go through a highlight map that shows you
exactly how to build out these highlights and some things you might
want to plan for on your end yeah it's that one we just showed you so stay
tuned another great highlight is something talking about your products or
services that you offer right why are you different why are your products
different then maybe the competitors in your local market or any other
competitors online a lot of apparel companies for example are using it as a
form of a catalog for their different items of clothing or accessories that
they sell in store another great highlight reel is maybe a
how-to section on how to actually get the best benefit from your product or
service that you offer maybe it's an informational or an FAQ
section there's tons of great ways to basically weed the
highlights together with call to actions which are the swipe up features to drive
them to messages or appointment pages emailing opportunities or whatever
you're trying to get them to do to reach out to the business alright guys so as
you can see right here we actually have the map for our highlights I'm going to
get to this in just a minute but let me explain a few things actually showing
you guys right here on highlights and what you want to do as far as design and
thumbnails because that's what we're gonna talk about next basically we want
to make sure if a couple of things we keep these names short because you only
have a limited amount of characters and the customer is actually only going to
see five of these so when they actually view the page this is as you can see on
our page how we view it because we can add a new story but they're going to see
five so you if you want to do more than five that's fine but make sure your most
important five highlight rails are the first things that you have up here
another thing again is making sure the names are short because you can see
personal branding is actually getting cut off so we're probably going to
change the name here to influencer right becoming an influencer and that's what
this information in this bubble talks about so this is a very important
section to get right because when people come to the page again when your
followers start to come to the page this is one of the things they're gonna check
out first which then they'll have the opportunity to either view the content
or swipe up and go to your call to actions now the thumbnail size itself as
far as design you want don't try don't you know try using words you can but if
you're gonna use words in there make sure they are very very small words not
meaning they don't have a hundred letters in the word right
don't overdo with this that's why it's easiest just to make icons and use those
icons to kind of tell the story right so you can see right here we've used a free
training we have like a bell with a notification type thing students
speaking engagements personal branding and then a review looking little ribbon
type thing right to kind of tell the story along with what we have going on
here and then basically this little review section here where you can see we
have a little ribbon to basically tell the story for whatever the viewer is
trying to figure out right and that's what the name also says as well the
dimensions you want to actually use are 1080 by 1920 or your thumbnail alright
that's the size of the thumbnail you to create and when you upload it it'll
auto auto fit for you and then the next question guys that a lot of people get
or I get from a lot of people is they always ask me well how do you make these
cool little thumbnails guys I'm not a designer so I hire a graphic designer
who can make custom thumbnails for me because that's what they do right
otherwise you're going to have to rely on something like canva right here which
you can actually log in and create thumbnails for yourself but they're not
going to be as cool or as unique as if you were to hire a graphic designer to
do them for you so I don't recommend trying to go out and just become a
graphic designer if you're not a creative type of person that's not the
job for you remember we talked about focusing on things that are important
for you that you're going to be good at so hire a graphic designer if you're not
gonna be able to do something custom but if you need to you can always use canva
to create something basic and this is always a great solution for those of you
just starting up and who need to keep it cheap but the other software I would
recommend would probably be something in Adobe's Creative Suite that's their own
platform so you've probably heard of Photoshop before that's basically just
using Adobe products to design whatever it is that you need done but again
that's more for professionals who have a lot of expertise using the software so
if you're not a pro and it tried to either use canva or hire a graphic
designer to do it for you and then the biggest thing outside of that guys is
making sure that you're following your branding as far as the business is
concerned you can see here we try to use the same colors we have pretty round
shapes with everything that we do anyway so we're trying to keep all of the
shapes and images around it you can see this it's not very pointy on the Bell or
even on this picture frame right here everything's kind of rounded and and we
kind of kept all of the imagery pretty much the same all the way across right
you can see it's all of this white type of icon with a blue background so keep
your branding consistent along with everything else that you promote and if
you want to learn more about Instagram highlights me and my team have actually
put together this amazing guide to starting your own agency but every
single part of starting an agency like Instagram marketing Facebook marketing
everything's included there check out this video first on Instagram marketing
from beginner to advanced and then you can feel free to check out the rest of
the guide once you get on the site okay so let's jump into showing you guys how
we would actually plan out a highlight and you're going to do this for each
highlight that you want to create so this is only one highlight-reel right
you're gonna have several highlights within each reel so I'll show you in our
free training reel if you click on it right here it's gonna pop up a reel of
stories you can see at the top there's one two three four five six seven eight
nine stories in here we're probably going to add more based on different
topics of training that we want to offer and each one's going to have a swipe up
option for those people to go and click on those different stories that we have
right so you want to create several stories in a row and that's what we're
going to show you in this campaign mapping right now so let's remove this
preview and you can see right here that we have the highlight name which is
reviews okay so creating a review highlight reel is one of the biggest
things that you can do for a local business small or medium-sized business
even larger businesses of course but small local medium-sized businesses need
this thing on their Instagram accounts if you're using this as a primary method
of marketing so the first one is going to be like this it's going to be a
testimonial and it's we're just gonna call it testimonial one for this example
it could be testimonial of David you know and his experience for whatever
product or service you're trying to sell then you're going to offer your main
intent okay so the main intent being what's the primary reason that someone
would want to buy this product or service or the main reason why your
client or customer is telling you that people buy this product or service so
we're gonna focus on a customer that has had that experience that can basically
display that intent all right we're gonna do it in a video we're going to
have the swipe up feature going to website homepage or product and then we
can get even more detailed and you will when you actually build out your
processes because we have something that we use now for process management but
you'll build out processes that say okay here's what we want our copy to be and
then the copy writer will write copy for maybe what you overlay on top of the
video right or maybe you have copy that Scrolls across the screen right they
write that copy for the video then that's going to lead to testimonial
number two which is also Story number two on our highlight reel right so we
have testimonial two we have a different intent that we're going to focus on so
another reason that people would want to buy the product or service and that's
why they're happy and this review right so for example if a
roofing guy came and did a project for a customer and they were happy because
they were always on time and they called ahead to make sure that they were home
and then they left notes or texted whenever they were leaving just so that
way the owner knew when they were gone right so maybe that's why they were
always attentive to the the owner of the houses needs and you know privacy
something like that could be a review and we could talk about that in this
video and on this one we're gonna do a swipe up to website but we're going to
talk about a specific product page or we're going to send them to a specific
product page right so in this testimonial maybe we're
talking about that's but we're that product specifically where it's about
roofing jobs right and getting your roof redone well we would talk about that
product and then send them directly to that product page making sure we're
driving traffic to our main products then we would do something like a
message from the owner why you strive to be different could be the message in
this particular video and then we're gonna swipe up and take them to the home
page or maybe another product page if you have several different products
you're selling this might be the better option finally we'll get to our first
call to action you can see we're not putting call to actions you know very
forward call to actions here these are testimonials but we have to actually at
some point request for them to look at something right so we're going to say if
you'd like to set up an appointment or maybe you'd like some free consultation
or a survey whatever information that your business is trying to get away or
your clients business is trying to give away that's what you're going to put
right here in this call to action next we have testimonial three and you can
see it's pretty much the same thing we're using a different intent this time
we're actually going to use an image and we're gonna show a Facebook review the
reason why we're doing this is to show that we're getting reviews all over the
place it's not just all videos from people it's we've got videos we've got
reviews on Facebook you can see here we've got a review from Google we've got
reviews on Yelp everybody is leaving reviews about us everywhere because
we're the hottest business or cold you know service for this particular product
or service right then we're you can see here another image we're gonna do
specific product page call to action number two this is where it's going to
be a different approach we're going to have a special offer maybe a discount or
free offer maybe they get something if they sign up to date whatever offer or
something special that you can give away this is where you want to give that away
here the first one you notice we're not giving anything away yet we're just
trying to get them to give us a call or message us maybe they need it now that's
for those people who need it now or they're more impulsive this right here
is for those people who say I don't really know if I want to inquire just
yet I'm kind of doing some research but if you give them that special offer now
and it's better than anybody else's well I'm gonna go ahead and just call out now
because you're giving me something special right and then we have
testimonial five just to wrap it up and you could continue on past this and kind
of mix it up between the different types of messages that you're going to display
my one thing about highlights is don't fill it too much because one of the cool
things is you can actually post the story on Instagram and at the bottom
right before you actually post that story you'll see it says plus highlight
so you can add that story to a specific highlight which is a great way to keep
your content on your highlights fresh the issue is people don't go in there
and delete old highlights so definitely make sure to take care of that as well
if you're going to really focus on Instagram as a marketing product but
that's it on Instagram highlights everybody thank you so much for watching
since you stayed tuned to the end make sure to check the description right
below this video and we'll give you the link to our SMMA checklist and two-week
training also leave a comment below telling us about an experience you've
had with Instagram stories or how you think they are effective for businesses
in the comments right below this video and we are going to pick one winner to
give away three months of our mentorship program too so make sure to take
advantage of that leave a comment make sure to click that length of the check
list and that is it for this video so thank you guys again and I will see you
on the next one until then cereal entrepreneur out ready to start living
the six-figure work where ever be your own boss lifestyle well it's cereal
entrepreneur Academy will teach you how to use a laptop and Internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course cereal entrepreneur out