one way that logo designers create interesting and unique logos is to hide secrets within the
design itself for example you might know the chubby chops logo but do you know who designed it
that person played a hidden message into that logo you see the logo has remained
more or less the same since 1969 and the logo was created by none other than salvador dali
and sponsoring today's video is a long-term partner of this channel skillshare now skillshare
is an online learning community where you can pick up new skills and implement them in impacting ways
heading into 2022 skillshare can really help you master that niche sector of design that you always
wanted to and you can learn more about skillshare later in today's video he was good friends with
the creator of the brand enrique bernards one day at lunch daley drew up the logo in under
one hour and one of the decisions he made was to place a logo at the very top of the lollipop
itself and this was so the customers always knew which treat they were about to eat also we
wouldn't be insane to consider that long curvature on the y and how darli's mustache often appeared
nintendo created a console back in 2001 the nintendo gamecube of course this console would
need a logo and it's one that most of us have seen before but where's the secret within this
logo design exactly of course we can see a cube within another cube but that's no real secret
the real hidden secret here lies on the use of negative space negative space is something
many clever designers use to generate such secrets and mystique within a logo design
and on this design here the outer cube can appear to be a g for the word game of course
and then within that we have negative space that depicts c for cube this geometric design is pretty
clever on multiple different levels and it's those small touches that can take a logo to new heights
the bluetooth logo is something we all know
the brand came about in the 1990s after the founders were discussing via kings of all
things random i know but this conversation led to the king of denmark someone by the name of harold
bluetooth gomson he was given this name due to the dead tooth that he had in his mouth and the
king was famous for uniting the two nations of norway and denmark the founders of bluetooth
were trying to unite pcs to cellular networks and so this seemed like a great fit for them
and here you can see the nordic symbol for h and then also the nordic symbol for b
and hey presto the logo was born all that was needed left was to finish it off with a bluetooth
itself or shall i say the dead tooth now do you know the surfing and fashion brand quicksilver
here's the logo and they've been around since 1964. but we're not talking about
their logo in this part of the video we're talking about their sister company roxy
roxy was created in 1990 and it was meant to be the sister version
of quicksilver that would specifically appeal to female or feminine customers
the team working on the logo wanted to create a heart shape that they thought
would appeal to this kind of target audience and furthermore they cleverly did this by taking two
quicksilver logos flipping one of them and then ending up with the heart emblem
now that is novel thinking when it comes to logo designing now who doesn't know this logo in 2022
you may even own a pair of the headphones yourself beats by dre has become so interwoven in society
and the logo obviously depicts a lowercase b for bs but something i missed for the longest
time is how the b can represent headphones from a side on view or profile kind of shot
yeah i know a lot of people would have noticed that from the first time they looked at the logo
but for some of us like myself included we didn't get that kind of connotation still it's a hugely
simple logo and that's one reason why it's so recognizable and one of the most easily remembered
logo designs in recent history simple and clever for the win when it comes to logo designing
now you might know that i'm really a big fan of nice juicy motion graphics and also you might
know that i'm a very busy person with a very tight schedule but i've actually been using a
sponsor of today's video skillshare to improve my motion graphics skills and to kick off 2022
i decided to take a class on kinetic typography in adobe after effects by phil evernote now you might
ask why did i decide to go with motion graphics well that's simply because i do think that the
future of design or graphic design in general is heavily going to be animated so i kind of want
to pick up those skills moving into the future with skillshare it's actually possible to take
each individual lesson in that class whenever you have free time your progress is saved as you move
through each individual lesson and also there are some resources in most of the classes to make use
of there are so many different subjects to make use of in skillshare and we have things like
graphic design animation ui ux design photography writing and so much more and if you are thinking
of being more productive in 2022 then you might want to take a look at this category here
and also you can see that each category is divided up into subcategories as well so if you want to
join this learning community with thousands of classes that spans across different users from
150 countries then just click the link in the description box below the first 1 000 people to
click that link in the description box below will have a free one-month trial to skillshare so you
can start that creative journey today and if you want to learn more about logo designing or graphic
design just click a video on screen and until next time guys design your future today peace