- All right, welcome back to the channel.
Max Tornow here, and in this video,
I wanna talk about how to find the perfect niche
for your very first business.
So if you're someone who's looking
to build their own freedom business,
maybe you've never done it before.
Maybe you've done it before, but you failed.
This video is for you, so pay attention now.
We've done it literally hundreds of times,
and there is a perfect niche for you out there.
You just have to know where to look.
That's exactly what we're gonna talk about
here in this video.
Have you ever wondered whether there's more to life
than a meaningless, dead-end, nine to five job?
Have you ever dreamed about breaking free,
you know, traveling the world, making good money,
while not having to worry that you could get fired?
My name is Max Tornow, and I've attained that freedom,
and I've attained that security.
No more office dress code.
No morning commute. No boss.
This channel is for you, so here's to your freedom.
So the first thing I wanna talk about here is niche-hopping.
All right, we see this time and time again,
that someone starts in a niche, fails, blames the niche,
and then switches the niche, only to continue
the vicious cycle first.
It's this whole shiny object syndrome type of situation.
We see this literally time and time again,
especially now with 2021, you know, the ensuing crisis
that had started in 2020 that people failed
because they're not getting the basics right.
They can't even make one niche right
because of certain issues in their strategy
and in their mindset, and then they say,
"Well, I see Johnny over there in XYZ niche,
and he's doing much better than me, so must be the niche.
Let me go hop over (tongue clicking)
to Johnny's niche," only then to waste my time there
for six months, blame Johnny's niche.
By the time you realize that your niche sucks,
a.k.a. actually, you suck, you're gonna have
another hype now.
"Oh, the GameStop stock investing, let me go to there,"
you know, and then you just keep running left and right,
and you never actually make it.
Meanwhile, you have your friend.
Let's give a nerdy name.
Darryl, I don't know.
You have your friend Darryl from, (laughs)
from Texas, and he's just sticking to one actual niche,
putting in the work there, making sure he has
the right strategy, making sure he doesn't mess up
his own mindset, and all of a sudden, Darryl does well,
from which you're gonna look at Darryl here.
"Oh, my God, I gotta be more like Darryl.
I gotta pick his niche," and so on and so forth.
So you see, it's a vicious circle down,
so I can tell you right away, from having worked in this,
literally with thousands of people,
helping them find their perfect niche,
helping them find a lucrative niche,
helping our clients get to over five figures a month
literally from scratch as beginners.
I can tell you that almost any niche out there
can make you five figures a month as a beginner
without a website, without marketing,
without needing to have Facebook ads
or without needing to have a big channel or anything.
You can make it work.
You just have to know how, all right?
So that's the first point: stay away from niche-hopping.
It's stupid, and it's not gonna get you there
because it will actually keep you from fixing
the issues that you actually need to fix
in terms of your strategy and your mindset.
Now, what is a mindset?
Well, a mindset should always be make it work,
get the basics right, and stop having
the shiny object syndrome.
So lots of people nowadays think
like, "Oh, it's gotta be the chat bots,
and the new app that is out there."
Like, every year, there's a new app, right.
There's Snapchat, and then all of a sudden,
now it's Clubhouse.
Like, "What if I just become a Clubhouse influencer
or the TikTok thing?"
It's not about that. Get the basics right.
People have made money, 50 years ago,
before there even was Instagram or YouTube or TikTok
or Clubhouse, how have they made money?
Well, by sticking to the basics.
You have to realize that.
Again, okay, so that's in terms of mindset.
Get the basics right first.
What are the basics?
Well, the basics are positioning yourself properly
in a segment of the market, can be a sub-niche,
should ideally be a sub-niche.
Don't try to help anybody.
Try to help a specific group of people,
and try to help a specific group of people
that possesses the buying power.
That means if you, for example, have skills
in fitness, don't just be like, "I'm the fitness person.
I can help anybody.
I can help the 40-year-old housewife
and the 18-year-old guy who just wants
to impress his college roommates,"
you know, or whatever it is.
No, focus on one market segment, and ideally,
that market segment is full of people
that actually have buying powers.
In this case, if I were a fitness coach,
and give you that right, right,
and give you a little value nugget.
If I were a fitness coach, I would focus
on people in higher professional spheres,
mostly people that probably have a sedentary lifestyle
that are 35 to 45, maybe 29 to 45, something
along those lines, people that are busy that don't have
a lot of time, people that don't wanna slave away
at the gym six times a week.
Focus on these people,
and then you can also charge much higher prices,
so instead of having, you know, a $200 wack info product
that you have to sell to hundreds of people, no,
you basically have a $2,000 high-value,
longer support mentorship program
that costs 2,000 per person.
Now, you're working with four or five clients a month,
and boom, there you have your 10K month, right,
and these clients are also much more fun to work
with because they implement, they execute,
they have much more pain points that actually helps them
to take your advice seriously and not slack off, right.
So that's in terms of the positioning
that you want to get right.
Now, what if you're in a situation
where you're like, "Okay, Max, I like it, you know.
I follow you on Instagram.
I see the freedom lifestyle.
It's great, but I have no clue what it is
that somebody like me could be doing."
Well, in this case, you just simply want
to analyze your strengths, and then you wanna basically
think about, "Okay, what is something where I'm two
to three steps ahead of the average person?"
We see this so many times that people say,
like, "Oh, I'm not good enough.
I don't have a certificate."
It's actually getting quite cold, it's funny, huh?
"I don't have a certificate, you know.
I don't have 10 years of experience.
There's so-and-so already doing it out for free.
Who cares what other people are doing?"
All they have to do to get the foot in the door
is to be two to three steps ahead
of the average person, right.
So maybe you've gotten fitter.
Maybe you've lost some weight.
Maybe, well okay, maybe you don't have
a personal trainer license, and maybe you're
not Mr. Eight-Pack Instagram model,
but you've done it for yourself to lose weight.
Does that mean you can go out there
and charge horrendously high prices already?
No, doesn't mean that. You don't have to do that.
You can get some test clients for free,
for half the price, for a lower price.
Gets you the foot in the door,
and now you get that test client's results.
What happens to you?
You increase with your self-confidence
because you've not only helped yourself,
but also somebody else.
That person gets happy, maybe leaves you a referral
or a testimonial, which makes it easier for you
to get the second test client, and slowly but steadily,
you can start charging more and more.
Do you need a website for that? No!
Do you need to have a big Instagram following? No!
You simply go to somebody that you know you
could potentially help.
You could do that with a Facebook group.
You can do that on Reddit.
You could do that in forums, and whatsoever,
maybe even score someone from your network,
and slowly but steadily, you're building up a network
of people that actually can use your help.
Whether that is digital or in real life
doesn't even matter that much, you can kinda see here,
again, it goes along, it starts with you knowing
where your strengths could be, and if you don't know that,
you can also always book a free consulting call with us,
gonna put a link down in the description below as well.
This is specifically for beginners that are not sure,
number one, what it is they could be offering,
or maybe they know what they're offering,
but they don't know how to monetize it.
That link is for you.
You click down below, and then you fill out an application.
You can book the exact date and time
where you want us to call you.
That's a good way to start if you're unsure
about what exactly it is that you could
be offering in that sphere.
The other thing is stop listening to people
that have no clue about how to do this,
and we see this time and time again that people say,
"Well, my parent's telling me this,
and my family, and my friends, and my co-workers,"
and so on and so forth, but in reality,
how many businesses have they built?
How many coaching businesses have they built?
Probably none, so why would you listen to them?
A lotta people are very cynical,
maybe because they're haters, but also maybe
because they just wanna take care of you,
and they don't want you to be hurt by trying something.
So ultimately, stop listening to people
who are not where you want to be, all right.
This is kinda the key.
We've seen this time and time again.
This was a big point for me when I started building
my very first business, you know.
I come from a family of nine-to-fivers, all right.
My mom's a psychotherapist, and my dad's a photographer,
kinda has his own small photography business,
but it's more or less treated like a nine to five for him,
so of course, they're not gonna encourage me
to go out there and make money on the internet,
and my parents are older, you know.
For them, the internet is this, like, weird thing
that they barely know how to use, how to use
an internet browser or how to go to YouTube,
you know, and same goes for my friends.
A lot of my friends have manual labor jobs
in my village in the Austrian Alps, and of course,
they're not gonna encourage me to do such things.
So ultimately, if you wanna find the niche
that is perfect for you, kinda have the trust
in people who have done it before you.
Kinda, you know, listen, listen to people who've done it,
who are where you want to be, right.
That's ultimately what you need to know in terms of mindset,
and also, yeah, like I said, the strategy part
is just kinda like seeing where you're one
to two steps ahead, get the foot in the door,
and then start from there.
By the way, if you haven't done so yet,
go give me a follow on my Instagram account.
It's very interesting for you because I'm
posting daily there in the stories.
I'm replying to DMs as well.
I'm doing livestreams on there as well,
and the other Instagram account that I
can very strongly recommend to you
is the Freedom Business Mentoring Instagram account.
We're gonna show both here, left and right,
and Freedom Business mentoring Instagram account on there,
we're showing our clients.
We're showing our best clients' results,
and we post daily value nuggets for business
and so on and so forth, so both are very informative,
and of course, it's, you know, for free for you
to check those out, strongly recommend.
You probably have your phone in your hand already,
and ultimately, you have to realize
that you gotta be in for the long run.
This is kinda the last thing I wanna give you
here with you on your way.
You gotta be in it for the long run.
If you expect to find some get money quickly scheme,
or you just go make some money right away,
when you think like, "Oh, if I just invest
in GameStop or crypto, I'm just gonna become rich,"
this is not the proper mindset.
Nobody ever who's ever made something significantly happen
in their life had this mindset.
You're not gonna become a basketball pro
from one day to the other.
Michael Jordan didn't do that.
Michael Jordan had mentors, and he continuously put
a lot of work in there, right.
You have to be in for the long run, and you want to build
something legit that then also ideally lasts a lifetime,
and we've seen this with the online coaching,
consulting, and agency sphere over and over again.
This is something people are waking up to more and more,
especially during the pandemic.
In 2020, people started realizing, "Hey, I can get
my fitness coach online.
I can get my language coach online.
I can get my consulting business online,"
and so on and so forth.
People understand now the value and the simplicity
of getting a service or mentorship online.
So this is something that has been growing steadily
over the last couple of years, but it has been growing much,
much more over the last one and a half, two years.
So I strongly recommend you understanding
that you should be in it for the long run
and that you should ideally try to invest
in something that can last you a lifetime
and not just make you a couple hundred
or a couple thousand bucks on the side, right.
So when this is you, I invite you to book
a free consulting call with us.
I've mentioned this before.
There's a link down in the description below,
and we'll help you with that.
We'll help you with finding your strengths.
We'll help you with cross-referencing that with the market,
what market segment will work best for you.
Is this lucrative or not?
So you don't have to worry, "Am I in a niche
that actually works?
Does this work?"
If so, yes, we'll literally just tell you this
on a free consulting call.
If you then wanna work with us together
as a mentor/mentee type of relationship,
we can also talk about this on the call,
but the truth is, we've literally done this hundreds,
over a thousand times already with clients.
We've fixed their mindsets.
We've fixed their strategy.
We've told them exactly what to do,
and we've told them what niche fits best
to their exact strengths and what niche
actually is the most lucrative.
We've done it time and time again,
so ultimately, you don't have to worry or have doubts
about what you're doing works.
We can literally tell you that.
How amazing is that?
So like I said, link down in the description below.
Yeah, at this point, I wanna thank you
very much for watching, and talk soon.
- So before I joined, I already had an expertise
and a passion that is fitness, but I didn't really know
how to make it into a business, and through FBM,
I managed to make it into an online business.
I made 2K in the last couple weeks,
so right now, I'm really confident and satisfied
with the work that I do.
I really like it.
The structure is there.
You just have to follow it.
Execute what they say.
It's not magic.
You still have to work, but yeah, it helps you certainly,
and you'll get results if you follow up.
So good luck, guys. Just go for it.