- Hey, everybody, Tory here, back at it with tips and tricks
to upgrade your marketing strategy.
Before we jump in, here at HubSpot
we know how hard it is to advertise your business.
It takes time and sometimes,
you might not even know where to start.
That's why we're offering a free advertising plan kit
and this is not your everyday kit.
Inside you'll get access to templates
to help you outline your timeline, budget and goals,
the pros, cons and costs of advertising.
And best of all, you'll get to present your advertising plan
in a way that makes you feel confident and in control.
So click the link of the description
to download that master kit.
What are you waiting for?
You got time.
(clock ticking)
All right.
So today we're talking about the
five, five, five, five, five,
best is to advertise for your business.
Advertising isn't just ads.
There's a whole wide world of possibilities
to let people know what you have to offer
and to convince them to listen to what you have to say.
With a person on average scene
between six and 10,000 ads a day, that's right, 1,000.
And companies spending an average of $240 billion
getting your ads out there and making them stand out
within this crazy see, is more important now than ever.
Enough background. Let's get into these tips
on how to advertise.
Number one is clearly identifying your product.
What are you trying to sell?
Whether it's a cookie, an online class
or even a series of handmade minister versions of yourself
you have to be very clear about what you're selling.
There are a lot of ways to be clear in showing your product.
Photos are a clear way
for people to see what you have to offer.
And short videos can also do a really good job
of bringing people in.
If any of this sounds intimidating,
don't worry we got your back.
HubSpot has a content promotion kit ready to go.
Check the link in the description
for in depth tips and tricks
that you can use for your own promotion right here.
And did I mention that it's free?
Moving on to number two having paid ads can go a long way
in increasing your reach.
Paying for ad space might sound a little intimidating
but there are lots of ways that you can get your business
in front of a wide variety of people
for not very much money.
Pay per click advertising AKA PPC
is a great way to get started.
With PPC, you pay for your website to go right to top
when people use search bars and type in specific keywords.
What's great about PPC is that often people use search bars
when looking for products and services
and you only pay when people actually click on your ad.
How much does PPC cost?
Well, that all kind of depends
on how often you and your ad seen
and how high they show up on a list.
The more you pay, the more frequently people will see them.
Even in with that, a little bit of money can go a long way
depending on how you use it.
Google ads, Bing ads and Facebook ads
are all great places to start your campaign
and depending on your business
choosing where you start can be very helpful.
You can also use PPC for social media.
On social media your ads can show up
in people's feeds directly
and are harder to avoid with ad blockers.
Once you have your medium, creating ad copy
that is informative and uses keywords
that people search for when looking up your business,
will help get more eyes on you and your business.
Start a paid ad campaign, setting a budget,
creating goals choosing a specific campaign type
and performing keyword research
are all steps you should definitely be looking into.
You can find an in-depth free PPC kit here
whether it's your first time or hundredth
you'll learn the ins and outs of using PPC ads.
(lively music)
- I can find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform.
So it shares its data across every application.
Every team can stay aligned.
No auto sync spreadsheets or doing databases
HubSpot grow better.
(lively music)
- This brings us to number three and it is social media.
Love it or I hate it.
Social media is a huge part of any marketing strategy
and should be a big focus for your company.
Think about the last couple of brands that you discovered.
Got them?
Okay. How did you find out about them?
Most likely it was through social media.
Knowing which platform to focus on can be tricky
and the best thing that you can do
is to promote across different platforms.
If you're selling food
and Instagram account with pictures of the food
and some behind the scenes on how it's made might be best.
If you do trainings, a TikTok account of short clips
of you leading these trainings might be best.
You can also repurpose those TikToks into IG reels
to really maximize on your content.
Experiment with a couple different versions
and see which one gets the most engagement.
One of the most important tactics with social media
once you've found your platform, is to be consistent.
Building a voice and brand takes time
and scheduled posts help you build your business up.
If you're looking for more strategies
around using social media
here's a great video going into great detail
about the best ways to market on social media.
The host here's a great guy trust me.
Coming up next is number four.
Have an email marketing strategy.
Email is a great way to communicate
with a large number of people at once.
Whether you're talking about a deal,
a loyalty program, or a new offer
all of these are great reasons to reach out to people.
Having an email list can help you with your engagement.
Having a scheduled email
that allows people to engage with your content and product
and building a list of leads,
are very, very great first steps.
The best way to get started
is to get your hands on a content management system
to build and monitor your list of contacts.
Check out our free CM here to help you get started.
And finally, number five, my personal favorite,
engage with your audience and build a community.
People are bombarded with advertisements all day
and they don't really have a chance to process
or talk to a person about what they're seeing.
If you're able to provide people a space
to talk about your product,
you're creating not just an advertisement
but a place for people to grow and learn.
This can be a very easy setup.
And once you have a community
it can run itself in a lot of different ways.
The first step is to engage with your audience.
Writing back to questions and comments
on your social media email, and videos
makes people feel engaged.
Creating a blog where people can leave comments
and even post their own thoughts
is another great way to continue the conversation
and allows for people to explore their thoughts
around your product.
At the same time, going live on social media
and hosting a live Q&A
can really engage your audience as well.
When thinking about engagement and community building
remember to make people feel listened to
and that they are an equal part of the conversation
when discussing your business.
Hey, we did a great job everybody.
Those are the five tips and tricks
for advertising your business.
If you try any of the ideas mentioned in this video,
I wanna know about it.
Or, if you have better tips and tricks
definitely leave them down in the comment section
by commenting below.
Until next time, adios.
(gentle music)