Hello and welcome, in this video we’re going to look at Google advanced search operators, and we’ll also look at the importance of understanding
these search operators that you can query Google database with. Now if you’re running your own seo projects or if you want to learn
and expand your understanding about Google, or if you would like to become a seo specialist, then there is no way in this world that, you can ignore
Google advanced search operators. So let’s quickly have a look, what in the world is Google advanced search operators, now, you
may kind of understand advanced search operators, you may have read about them online and so on, there is surely great URL’s on internet,
which I’m going to show you couple of them so that you can expand your understanding, now, if you are not familiar with Google advanced
search operators, and what it is,, is simply running certain search terms in Google search, to bring different results sets, according to what
advanced search operators you run. Usual ones are, inurl, what that’s saying is ok, find me whatever the keyword, that you’re
looking for in the URL, so it has to contain that keyword in the URL. That’s what you’re saying, just be aware of this colon here, meaning, inurl
colon samplekeywords. Or same thing is happening here, you’re saying, ok, what if I want to find keywords that is
contained in the title of a document, therefore, you then you say, intitle colon sample keywords, whatever the keyword is. Same is true when you
say, intext, you’re looking for that keyword in the text of a document. That’s what you’re saying Google to do, is, fetch down from its database
results sets according to what you searched. Another important one is, filetype colon pdf, or, filetpye colon doc, but you can also mix and
match these advanced search queries to narrow down your search. So let’s just open Firefox to take a look, I’ve got
this URL open here, you simply need to check it out it is www dot googleguide dot com forward slash advances underscore operators dot html
It has great information for you to look into advanced search operators in little bit more detail, ok there is great information you can simply just
play around with it because that’s the only way you’re going to learn it. And there is another resource here, which is,
www dot searchlores dot org forwards slash google dot htm, simply one of the best information as far as search engine optimisation is
concerned. You simply can not ignore to browse this particular web site and understand the potent information.
So let’s then conduct our search in Google search box, let’s say, I’m looking for inurl seo, let’s put the plus sign, specialist, I’m looking for, let’s
say filetpe I’m looking for text document, but I want to exclude let’s say this file, ok, and this keyword in the url, as you can see, it does bring
result set to me, regarding my search query, ok, you can expand advanced search operators, once you start to understand, understand how all
this works, then you can really really narrow down what you are looking for online ok. So I want to give you another kind of tip for you,
let’s say we got Google in the URL, let’s say, I put forward slash, let’s say I want to do search, ok, what that’s saying is, ok, that’s a specialist term,
I’m saying, search put a question mark and then q, q is query. We can equal it, and we can say, ok, seo plus specialist. Let’s just run this query
through the address bar, we can query the Google database like this as well. Press send, and as you can see, it does results to us, just like
we would have searched through the search box. But, what you need to understand is this plus
sign here, that’s like plus sign, Google understands that, that’s like saying, query the database with keyword seo plus specialist, ok,
then you can use an ampersand then you can say, let me put another query in, say, filetype colon pdf or doc, we can put another ampersand,
saying, I want to put another query in here, saying ok, q equals, what can I look for, I can say, intitle google for example. Let’s just run this query
and you will see what’s going because its going to say ok well this is what you’ve done. But you’re doing is, you’re doing it through an
address, it’s kind of very important to understand that stuff, if you want to become a better search engine optimizer, ok, why? Is because you’re
running this AND, ok, and this a bitwise AND ok, but we don’t need to get too technical, just understand that’s one query and that’s a
separator, but, that’s another query as in another term, and that’s a separator and then we got another term, so you can basically expand your
search, and really really narrow down and find what you are really looking for. At the same time, understand that, when you type a keyword in
Google, by default it is already using that AND operator, ok, by default it’s already using that. That’s very important to understand because,
what is really going on is, its searching its database per keyword basis, now forget about the ranking relevance factors, ok, that’s another
layer, but before that, the way the search happens is, it does look for single keyword first, if I was to put a space, that’s like saying AND
whatever the search term, but what happened, it said look for keyword this AND this, and it didn’t say this, ok, it didn’t say this, that’s one word,
Google is intelligent because it will tell you, if you searched for this, it will say, you know what, perhaps you’re looking for this. So just
understand that because its very important. Now to keep this video short, I know I always want to pass on useful information to you. Let’s talk about
the benefits of understand Google advanced search operators, now if you’re into seo, then you know that time is important, right, so once
you start understanding this, and once you make this knowledge yours, then it will save time for you, and you will track your target better,
whatever the target may be, whether it’s a keyword or URL, or your competitors for
example. Y ou can also find useful information on your competitors, ok, you really can, and you can also
find useful stats ok, web logs and so on, and I’ll give you one quick example because you’ve been patient with me. You can say ok, why don’t you
look for, inurl keyword that you’re interested in AND intitle index of OR intext colon webalizer and so on ok.
So you can really really expand your researching capabilities with Google advanced search operators, ok, and simply, you can,
your search engine optimisation projects can be better tailored to your needs or for your clients needs and so on, ok, and simply
you will definitely become a better online marketer, in fact, without knowing advanced Google search operators, you simply cannot be a
good online marketer, because part of being in the online marketing world, is to be able to find information to be able to search information,
and as you know, a lot of people search Google, ok, why? It’s useful resource for you, so they are the benefits, very important as you can see.
And I’ll give you another quick tip here, ok, now, you will definitely come across information as to they tell you, backlinks are considered as
popularity votes. Ok, get that out of your mind as it doesn’t work like that, so remember, backlinks are NOT considered as popularity votes, ok.
Once you get that in your head, as to once you understand that, then you will understand how meant to get backlinks, ok.
Because if you have a mentality as to, oh you know what, backlinks are considered as popularity votes because some idiot has
told you that, ok, and then what you’ll do is simply start getting backlinks thinking you’re giving a vote to yourself. Well it doesn’t work like that and it will
actually damage you, if you think that backlinks are this. Because backlinks are not that. Another tip that I want to pass onto you is PageRank for
Google, everyone is saying how important PageRank is and this for Google rankings. No, it isn’t, that’s like ten years ago, that’s like that’s
history stuff. Pagerank for Google ranking, when everyone is saying get a backlink from high PageRank websites and so on. No, no, no not in
the 2012 and 2013. Forget about that. Pagerank doesn’t mean a Jack for Google ranking, just understand that, because its then going to
save time for you. I want to say Thank You once again, and simply check out my other videos. Thank you very much,
I’ll talk to you soon. Bye Bye.