Did you know that you can grow your channel fast if you leverage a trending topic on YouTube?
If you're one of the first ones to jump on a hot trend, your video can easily rank on
the first page of YouTube, resulting in a ton of traffic.
In this video, you'll learn about the benefits of finding trending topics on YouTube, what
determines if your video is trending, trending signals to look for, and seven online tools
to quickly discover hot new trends on YouTube.
Make sure you stay to the end of the video where I'll share a case study of how I generated
thousands of views from a hot trend that I found on YouTube.
My name is Herman Drost from drostdesigns.com.
If you want to grow your audience on YouTube and generate traffic leads and sales on autopilot,
hit the subscribe button and click the bell notification icon so you'll be notified whenever
I upload a new video.
What are the benefits of jumping on a trending topic?
Number one, fast rankings.
If it's a new trend, you may be the first one creating a new video for that trend.
As a result, your video will shoot to the top of the search results and get a lot of
traffic.
For example, when YouTube came out, the new requirements to monetize your channel, I quickly
created a video on how to monetize your channel without 4,000 hours and 1,000 subscribers.
As a result, we've got a ton of views and subscribers in a very short time.
Number two, possibility of your video going viral.
It's very difficult or almost impossible for a video to go viral.
But if you jump on a hot trend, then you can get a mini-viral campaign going.
Number three, no need to get high watch time or high audience retention.
If you create a video on a regular topic and it gets a high retention rate, it often takes
weeks or months to rank in YouTube and Google.
On the other hand, if you jump on a hot trend, you can get a ton of traffic in a short time
without learning about audience retention or high watch time.
Number four, an evergreen trend is best.
Instead of jumping on a trend that will disappear in a few days or a few weeks, jump on a trend
that will last for a long time.
If you do this, that video might be the main generator of traffic for your channel.
What determines if a video is trending?
According to YouTube, trending aims to surface videos that, are appealing to a wide range
of viewers, are not misleading, clickbaity or sensational, capture the breaths of what's
happening on YouTube and in the world, ideally, are surprising or novel.
What are YouTube's trending signals?
View count, the rate of growth in views, where views are coming from, including outside of
YouTube, the age of the video.
We combine these signals to produce a list of videos that showcases what's happening
on YouTube and in the world.
This means that the video with the highest view count on a given day may not be number
one on trending, and videos with more views may be shown below videos with fewer views.
Even if your video meets all the above criteria, it may not appear on trending as many other
videos may also meet those criteria.
The trending system tries to choose videos that will be the most relevant to our viewers
and most effective are the broad content on the platform.
Here are seven online tools to find trending topics on YouTube.
Number one, YouTube trending page.
If you go to YouTube's home page at youtube.com and click on trending, you'll see a list of
current trending videos.
Number two, Google Trends.
I talked about this in my previous video.
Just click the link on the card to watch my video on how to use Google Trends to find
hot topics on YouTube.
Number three, TubeBuddy.
TubeBuddy is a free Chrome extension which allows you to easily manage and grow your
YouTube channel.
Once you install the TubeBuddy extension, you'll see the Facebook icon at the top of
your channel home page.
Click on the icon, click on Tag Explorer, enter your main keyword that you want to see
trends for, click Explore, it will give you a summary of the most used tags for the videos
of that particular keyword.
It will also show you the top ranking videos and search, if there are any videos, and also
give you a keyword score.
You click on trending, these are taken from youtube.com, google.com, and Google Trends.
As you can see, these are rising related queries in the last 12 months.
These are breakout, which means they're currently trending.
You also have the top related queries in the last 12 months.
The TubeBuddy extension also gives you the all suggested keywords that come from YouTube
and Google.
It also shows the historical trends over time, it shows the world map where those trends
are occurring, and also the top video results.
I'll place a link to TubeBuddy in the description below this video.
Number 4, Morning Fame.
This is a keyword research tool that helps you to search and evaluate your target search
term.
If I enter fortnight, it will give me the potential suggestions for long tail search
terms.
It will also give me the ranking opportunity rating for this term.
It does include subscribers, views, likes and comments, and relevance.
Ideally, you want to see green across the top view.
If I click on show on Google Trends, if I enter the search term fortnight, it will give
me the worldwide results, or I can choose a particular country, I can choose a period
like past 12 months or last 30 days, I can choose all categories, or I can select arts
and entertainment.
Here it shows the interest over past few months.
It shows the trending results for our YouTube search, but I can also do Web Search, Image
Search, News Search, and Google Shopping.
Here's the interest over region that have related topics and related queries.
If I go back to Morning Fame, it'll also show me the top video results.
I'll place a link to Morning Fame in the description below this video.
Number five, YouTube app.
Tap the YouTube app on your phone and tap Trending at the bottom of your screen to see
the trending videos on YouTube.
Number six, Google Alerts.
Go to google.com/alerts, enter a topic in the box that you want to follow.
For instance, I've set up alerts for video marketing and YouTube marketing.
You can check how often you want the emails, once a day or once a week.
Select sources, news, blogs, web, video, books, discussions, finance, your language, your
region, and how many results you want, and then deliver to is your email address.
Here we've got some alert suggestions based on finance, music, movies, politics, sports,
technology, TV, health, automobile companies, new sections of programming.
If I set the alerts up for YouTube marketing, I'll get the most recent news, the news from
one day ago, two days ago, three days ago, et cetera.
It's a great way to keep up with the latest trends in your niche.
Number seven, AnswerThePublic.
AnswerThePublic is a great free online tool that shows the auto suggested results from
Google.
Just enter the keyword in the search box, click get questions.
It gives you a quick visual of all the questions that people may be asking about that particular
key word.
If you've got the Chrome extension keywords everywhere installed, it will even show you
the search volume, cost per click and the competition.
It'll show you the prepositions, comparisons, and alphabeticals as well as related.
You'll never run out of video content ideas for trending topics on YouTube.
Let's take a look at my case study video which received a ton of views in a very short time.
Here's a video that I created in January 18, 2018 when YouTube changed the requirements
for the YouTube Partner Program.
For the first months from January 18 to February 18, the watch time was 75,824 minutes, and
the number of views was 37,011 views, which is pretty good just for a one month's time.
The average view duration was only two minutes, whereas the whole links of the video was 4
minutes, 51 seconds.
The interesting geography is that most of the viewers came from India, with the United
States second.
The highest traffic sources actually came from browse features and suggested videos
rather than search.
Let's try one week, that's from the 18th to 21st.
Watch time is 3,000 minutes.
Views was over 1,200.
The average due duration was 2 minutes, 24.
The top geographies was the United States, 35%; India, 20%.
The highest traffic sources were YouTube search then browse features.
Let's do the first 90 days, January 18th to April 17th.
Watch time: 262,673 minutes; number of views: 126,742 views; average view duration, still
2 minutes.
Top geography, India, 40%; United States, 18%.
Highest traffic sources: browse features then suggested videos.
As you can see, it's definitely worth jumping on a hot trend.
The interesting thing is that even after eight months, it's still the top watched video on
my channel and still brings in the most subscribers.
Here are four important things to keep in mind regarding trending topics on YouTube.
Number one, don't expect your trending video topic to go viral.
The chances of your video going viral are very slim.
Instead, be happy that your trending video gets twice the number of views or more than
one of your regular videos.
Number two, avoid misleading, clickbaity or sensational thumbnails or titles.
If your thumbnails and titles are not relevant to your video content, your video might get
taken down by YouTube.
Therefore, make sure that your titles and thumbnails are completely relevant to your
video content.
Number three, look for ever growing trends.
With a jump on YouTube Partner Program Trend, I knew the trend would last a long time because
the new rules have become permanent.
It also experienced a large increase in views to my channel when I jumped on the YouTube
hashtags trend.
Click the link in the card to learn how to use YouTube hashtags to get more views to
your channel.
Now you know how to capitalize on hot new trends on YouTube so you can get more views.
Let me ask you an important question.
What video topic on your channel received the greatest number of views?
Post your answer in the comments below.
I'd love to read them, and I'm sure others would love to.
If you want to know how to identify what you should improve about your channel or videos,
download my free channel evaluation worksheet below and make sure you also subscribe and
check out my related videos.
Thanks for watching, and I'll see you in the next video.