- Hey everyone, Larry Snow here
with another video, and in this video,
I'm gonna be doing a demo review
of an application called Mention
which just came across my eyeballs today,
and the best way to explain it
is Google Alerts on steroids.
So let's take a, so right off the bat,
you can see here on this page
that it is available as a download
for your PC.
It's available as a standalone application,
totally different than Google Alerts
for your mobile phone, iPhone, Android,
and it's also available as an extension
on your Chrome browser, which I have set up here.
And I have a few test things going on.
I've signed myself up for the free trial.
There are different pricing plans.
There's a pro plan for 20 bucks a month,
and then there's I think something called the Team Plan
for 100 bucks a month.
But let's just go over the interface real quick.
The plus sign is where you add or create an alert.
This'll tell you the total number of mentions
that I have based on all of my alerts
that I have going on right here,
the number of favorite mentions that I've added,
social accounts that I've added.
Ones that I've trashed, any tasks,
which is something that you can do
with this application is that I can sign up team members
as part of a larger group who can follow these alerts,
and I can assign a task that, you know, says
we'll follow up with this alert or that alert.
So I can see this being a very useful application
for security teams and PR firms.
Activity feed, like I said, I'm just getting into this now,
so I'm not sure what activity feed does,
and there's one user, which is me.
If there were multiple users in this account
or people that I've added, than it would be
more users available or at least listed there.
So let's look at, these are all 373 mentions here,
but let's look at the specific ones.
I did a test on specific keyword match
on executive protection, so like that would be like
a Google search with quotes around it,
and these are the results that I got.
All of them unread.
If I were to click on the link,
it would obviously remove it as unread.
So it's sort of like an email process,
and then there's a priority,
and the way that Mention prioritizes is
because if the site is popular.
I'll just take you through how to create
an alert real quick.
Very, very simple.
Very similar to Google Alerts,
but you'll see as we progress through the step process here
that you're gonna see that it's much more advanced
than Google Alerts.
I've already created one for me,
but I'll do it again.
I'll type this in as Larry S.
We give it a name, and then by default,
it pops that into the keyword,
so then you would want to change that
to your specific keyword.
Now it also has or, or not, and you can add
more ors or more nots, or delete them as you see fit,
but I'm just gonna go through this real quick.
You can specify specific languages,
so if you have CEOs in different countries,
if you're a security firm or PR firm
with multiple offices in multiple locations
across the globe, perhaps you want to select
a different language, and then for me, right now,
just for a test, I'm gonna do click next step here.
Now here's something that's different than Google Alerts.
Now Google Alerts will say, well we're gonna search
the internet for you, but here, you can actually specify
what you want searched
for that specific keyword phrase.
So I can uncheck web.
Don't search the web.
Search Facebook and Twitter.
Let's do blogs, videos, and forums and images.
Google Alerts might be doing that,
it might not be doing that.
But here you can specify, so that's very different.
They also do block sites.
So let's say you have, you're a PR firm
or you're a large company,
and you're searching for the boss.
You don't want this application
to search that website because you already
know all that stuff, so you don't wanna get like
false positives coming in.
So you want to block your website,
and you can add multiple websites to block.
And then there's a priority inbox.
You can activate the priority filter.
This filter will identify mentions coming
from influential people and important sources.
I haven't really figured that one out yet.
If you know what exactly that means,
please post in the comments below.
And then there's this anti-noise technology,
which is a fancy term for what Google Alerts was doing
which is they give you the option,
show me everything or just show me the good stuff,
and this is kind of like what that does here,
and then down at the bottom here,
which you cannot see, it says create my alert,
and you click on that, and here's where it gets creative
with very different from Google Alerts.
You can actually attach your Twitter account
and your Facebook account and you can also share alerts
which is where that PR firm or security team
might come into play.
I can share alerts with team members,
so if you're in a team setting,
and you want to monitor your brand, your competitors,
the CEO, your principle, whoever it is,
whatever it is that you're trying to monitor,
and you have a large team,
you might want to use this function.
So it's very different from Google Alerts in that regard.
And this is what came up with Larry Snow.
I got five mentions, and it's not even me.
(laughs)
So something I might need to be aware of
for my personal brand is there's no Larry Snow out there,
and it looks like he's not up to too many good things
right now.
So on the right here it tells you exactly how it works.
I'm having a lot of fun with this.
I think it is a very useful tool,
mostly for PR firms, maybe some social media people.
So a lot of features in here.
There are, at the very top here,
I didn't go over these.
There's a quota, how close to your quota you're gonna come.
And then there's statistics, which breaks it down
on, is it Twitter, images, or, you know,
what source is getting the most percentage of mentions.
You can email, invite your friends to this.
Again, with that team member aspect.
And then you have your settings
about alerts and contact support
and terms of use and all that lovely stuff
that goes with settings.
So I highly recommend that you guys check out Mention.
It's available at mention.net.
So do a Google search and just type in Mention.
It should be the first, second, third result
in that results list.
So check out Mention.
I don't think you'll be disappointed.
I haven't been.
I'm having a lot of fun with it,
and I think it's a very useful tool.
That's it for me guys.
As always, thanks for the likes, the subscribes,
and the shares.
If you like this video, click the like button below.
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in the future, click the subscribe,
and I'll see you guys in the next video.
Bye.