Inggris
What's up insiders we have some exciting product updates to channel memberships
And I'm sitting here with the expert. Okay, really? Good Baba. How's it going? Hey, everyone
I'm Uli I'm a product manager based in Zurich and I work on memberships
yes, so muli is the person who understands general memberships inside and out and
Talk to us about what is sort of the latest and greatest feature that you have available
Yeah, so we are really excited to share that we recently announced Members Only videos, which is a new video setting where creators could set
Used to be unlisted private public now. There's a new setting you can set a video to be members
Only what that means is you can create a video that's only shareable with members if if a member wants to watch it great
If another non-member happens to find the video, they won't be able to watch it
But they'll get a nice welcome message
encouraging them to join your channel if they do want to watch the video Members Only videos this seems
It seems like a pretty natural and obvious feature talk to us about how you got here
Yes, so since we announced memberships last year at Khan 2018, we've been seeing creators use memberships in all kinds of ways
But the most used perks that we've seen is by far videos
Which makes sense because creators that's what they know best, obviously
So the different things we're seeing are as perks of creators offering early access to videos is one really
popular perk
Bloopers behind the scene so basically any type of content that's really lightweight to create
But members really appreciate because they want to go more close to the to the Creator
So we've saw that happening kind of organically and what creators were doing. We're using on listed videos
Yeah
Because there wasn't any better way to do it
What also is happening is for some of our creators members were sharing those videos with non-members
I was gonna say unlisted is not great because then once that link is out there anybody
People aren't paying habit, but now yes, so finally now creators can safely offer it as a paid perk because yeah
You can't watch it unless you paid
So inspired by you basically what creators we're doing already. We monetize it. We made it like a proper feature in studio
Excellent. I've been using Members Only video on my personal gaming channel. And when I go to use it, it says beta beside it
So talk to us about that. Sure
So there's two reasons we call it beta first of all, it's actually available to any creator that has channel membership
So it's available to everyone
The reason we call it beta one is you can only create it in studio beta today you can use it on can't do it
on mobile
So what you need to do is you go to uploads beta
And you can set it to members only there or you can upload it anywhere you want and then you go to the video list
In studio beta and set it to members only there
The second reason is to actually send out the video release it to your members
You need to also post it in the community tab
We've built like a flow that makes it super easy to do that
But you still need to actually post it and we think that makes it also more personalized for your members
So it's nice you can add a little message and make them feel a bit more special when you share the video
Yeah and slight nitpick on that when he says post is a community post
We mean a Members Only community posts to actually publish your Members Only videos
exactly
So you have been testing this out with creators for quite some time
What are some best practices or some cool things that you've been seeing with Members Only videos? Yeah, so as usual
when we develop a feature we have certain ideas of how creators are going to use the stuff we build but
Then we launch it and we see that creators are like much more creative than we ever will be
Yeah
So we've been learning a lot from creator since we launched the creators are creating publicly lists that link all of them early videos together
Yeah, and then they feature it on the Home tab of their channel page
so at the top shelf
So basically any user that comes if they remember if they're not a member
They come to the channel page and they see the trailer and then they see a shelf of member-only videos
At the top and obviously they make some cures and we're seeing a lot of new members joined through this funnel
So that's number one number two
We're seeing creators do early access to videos
And so what they do is let's say your schedule is every Thursday new video on the Thursday
You'll post your video and you'll say whoever wants to get next video
Next week's video can join become a member and then you link to it at the beginning of the video
so in a card or in your description link
And and basically, yeah, you create like a lot of people want to watch the video next week, obviously
So it's driving a lot of new members for that for that crater for the creators that are doing that they release
Next week's video then release it today for members exactly. So they really are doing early access. Yes
It's like a week ahead of time
Which is not always easy for creators to schedule but they're managing to do it really well
and again, this is like the single perk that's
Changed their trends so they were kind of growing nicely
But when they start they tripled the number of members within a few weeks of doing that the what yeah, it's been pretty
Holy I was that coordinating enough to know my content schedule like weeks in advance good for whoever this channel is good for you
Exactly. Yeah, it's also a good way for
Channels to talk about memberships talk about the memberships offering and a good way to pitch the different perks without necessarily
Highlighting the fact of like hey join with a monthly subscription and contribute money to me
It's just saying like hey, we have these perks. We've got this great video content that's out there exactly exactly
It basically solves the problem of needing to like ask for money because you're asking for money interesting
Hey created this video if you're interested go watch it. That's really casual. Yeah, yeah
All right. So a hard question a hard question for Mulyani
He knows this is coming because I asked him this all the time, but I want to get it on camera for all of you
What we're talking about today is Members Only uploads
What about channels who live stream great question, so we're actually really excited
That we're also working on him early live streams in parallel. We are going to lunch live streams. Remember only live streams into beta
Very soon. Yeah, so that's coming and then the full lunch is gonna follow probably in a few months
But definitely that works and we're really excited. Yes
So live streamers it is coming and I'm so excited for the opportunity to to try this out
you know, so as
Channels who are thinking about memberships and like their their current content strategy and then they're they're members only content strategy
Do you have any guidance in terms of you know are these two different work streams that we're thinking about?
This is one like how should we think about this?
Yeah, I think the the way to kind of make it as easy as possible
The Creator is to actually try to reuse as much as possible the regular videos that you already uploaded. Okay?
um
So instead of having to like think about new content for members
keep doing what you're doing and just try to take the room like the rest of the content that you didn't make that didn't make
It into the video
Yeah, and give that to members and and it might sound like it's lower quality
but that's actually doing really well with members because again, it's more it feels more special and kind of
Exclusive hope you enjoyed the video if you have any feedback ideas comments anything you want to share
Please share them in the comments below now. I'll be reading through the comments
turn your
Plight as many as I can and also I'll be taking the feedback and sharing it back with the team so we can improve
Based on based on your comments. Yeah anything you don't know about channel memberships
This is your chance cuz moolies here reading them all
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