- Moment of truth, baby!
- [Both] Ooh!
(fun upbeat music)
- Today we're getting our foundations custom made by an app.
The idea of foundation being made by an app,
that's the thing that I'm most worried about,
is finding the correct light to be in
to get the most perfect match.
- Technology is crazy.
Face recognition is so advanced.
I feel like I could believe that this could work.
- I don't trust technology that much,
so to have it completely customize my foundation
is sketchy for me.
- I don't get how this works at all
but I'm open to new things.
- I've definitely always struggled
finding the correct shade.
- It would be kinda cool to see if this app
finds something that's better
than the foundations I'm already using.
- Well, let's find our match.
- Let's find out match.
- Let's find our skin match, shall we?
- Bare Minerals. M-2-F, Made-2-Fit.
Individually made for your unique skin tone.
- Just for you.
- Just for you. - Just for me.
- [Both] Just for us.
- There's a quick how-to video,
that can scan you and everything.
To scan you need, a fresh face,
makeup-free, indoor lighting, no direct sun.
Okay, let's get started.
- [Electronic Voice] First, we'll calibrate your phone
against a stack of white paper for accurate color.
Your camera has been calibrated.
Now, let's scan your inner wrist.
Hold the camera two inches away
from the middle of your inner wrist.
Let's move on to your forehead scan.
Hold the camera two inches away
from the middle of your forehead.
Position the back camera two inches
from the middle of your right cheek.
You're doing great.
Two inches away from the middle of your right jaw.
Excellent.
Position the back camera two inches
from the middle of your left cheek.
This is the last scan.
Position the camera two inches
from the middle of your left jaw.
Your costume foundation color has now been derived.
We're ready to formulate your color exclusively for you.
- It literally was like two minutes.
And it was only $49 and they ship it to you.
- Alright, so, we're gonna wait a week.
Get that foundation shipped, dipped, and on our cheeks.
- Alright, so, it's been a week.
We've been waiting for our foundation
and it's here!
Whoo!
- Your match made in foundation heaven.
- I like that it has my name on it.
- Judging by the outside,
do you think it's gonna match?
- No.
- Ready to match?
- I'm ready to match.
- Wait, this looks great.
- Yeah? Okay good. Oh geez.
- It looks a bit light.
- Oh, I don't know about this.
- This is like the consistency of moisturizer.
It looks like I'm wearing
- Lotion?
- I feel like this is even too light to be concealer.
- It's just so weird seeing
something go on that's actually
the exact color of my skin.
- I look like I'm going to the beach.
Like you know, my mom
would put this much sunscreen on my face.
(laughs)
- I'm worried about going out against the world.
- We're going to wear this foundation
for the rest of the day.
We're gonna put on the rest of our make-up.
And then we'll check in
and see how it fares throughout the day.
- Go! - Let's go.
- I think it's pretty. - It looks smooth.
- Looks really nice.
- It looks a little white.
- Does it look like my natural fit?
- No. You're better off with your own skin
'cause your own skin is perfect.
- I just put on my normal contour
and highlight that I normally do,
on top of this very, very, very light foundation.
I feel like looking at myself,
in the camera, looks really splotchy.
- Honestly, I don't see anything wrong with it.
It's very natural.
It looks like it would be a BB cream or a CC cream.
But you look great.
- I really wanted to show the foundation outside.
You can kind of see a little bit of the grayness.
It's just not my preferred cup of tea.
- Honestly, I saw you before you put on
your bronzer and stuff, and it looked ashy.
It really did.
It looked lighter than what you normally wear.
If it's claiming to be
a light, fresh foundation, that's what this is.
But, as far as the color matching?
I've been to Ulta with you, you know color on your own.
You don't need an app to do it.
- I'm gonna go ask truth queen Sheridan.
- I like it, yet it's a little pale.
But you pull it off.
I'd say a little ashy.
When you have darker skin,
it's hard for us to hide.
- So I'm leaving work
and it's more of, I would call it
more of a tinted moisturizer than a foundation.
- Being a foundation that I made with an app,
I think it did a decent job.
The technology is not 100% there
but it's definitely almost there.
I think once they figure out a way
to incorporate people's undertones and people's skin types,
then it's gonna be perfect.
- At the beginning, it looked super dewy.
And now it just looks like,
kind of like a put a mask on me.
- It looks so transparent now.
- I mean, we're just gonna have to
continue this quest for the perfect foundation.
- We must.
- Away we go! - Onward.
(thumping beats music)