- Today, I'm revealing the secrets of the TikTok algorithm.
And we're gonna answer the age old question
once and for all, until things change again.
♪ Again and again ♪
How often should we be posting to TikTok,
and be sure to stay until the end
where I'm gonna share my number one trick
for staying consistent with your posting on TikTok.
My name is Elise Darma
and I am a proud elder millennial
here to help you bridge the gap
between the pre-internet world,
the corporate world, and today's digital marketing world.
- Internet ey?
- Today, we're gonna cover four key points
when it comes to you, posting on TikTok.
- Tell me everything.
- How often should you post?
The official word from TikTok is this,
and this does come from TikTok because I attended
one of their Creator Summits back in February of 2022.
And this is what they said.
They want us to be posting two to five videos
a day, that's right, a day.
However, they were quick to acknowledge
that they know we're busy business owners.
So at minimum, they would love to see
three videos posted each week.
Now three a week, this is totally doable.
And I can show you how.
Now that we know
we should aim for three TikTok videos a week,
the next question is, does the timing matter?
Does it matter when we hit publish on those videos?
Now your best source
for this information is gonna be TikTok itself.
Once you've posted videos,
you're gonna have data or analytics
on those videos and TikTok's insights will tell you
when is the best time for you to post,
meaning when is your audience most likely to be online.
- Online.
- If you're just getting started with TikTok,
you might not have that data.
So I found another source.
Instagram marketing hub says that the best times
to post on TikTok are on Tuesdays,
Thursdays and Fridays.
And they recommend posting very early in the morning
between 6:00 AM and 10:00 AM your time
or late at night between 7:00 PM and 11:00 PM.
This makes sense when you think about it.
In the mornings,
people are scrolling because they just woke up
or they're sitting on the toilet
or they're sitting on the bus and they're bored.
They're on TikTok to be entertained.
Same goes for nighttime.
People are scrolling TikTok as they're laying in bed
or as they're watching TV,
they're looking for that entertainment factor.
So think about that when you're just getting started
with posting your TikToks.
- Think about that.
- Me personally, I'm someone who scrolls TikTok at night
and this is a new habit because in 2020,
when we were all in lockdown, I developed a very bad habit
which was bringing my phone
with me every time I went to the toilet.
- Where's Adam?
- Oh, he's in the bathroom.
- Then why's his phone here?
Oh my God, he's gonna be so bored.
- I don't know how I became that person.
But all of a sudden I found myself grabbing my phone
before I could enter the bathroom.
And then I became very disturbed at my own behavior
when I realized that I could no longer
just go to the bathroom without looking at TikTok.
And this just says how powerful that algorithm is.
So be careful.
- Tread lightly.
- Anyway, all this to say
that my new habit is no phones allowed in the bathroom.
I can only scroll at night
for a little mindless entertainment.
I'll just end there, let's move on.
The next question you might be wondering
is what kind of content should you be posting to TikTok?
Now, this video is all about
the timing of your TikTok videos.
So for more on what kind of content ideas you can create
for your TikTok, check out this video right here,
where I share how you can generate even more views
to the TikTok content that you're making.
So now that you're in this swing of things,
posting your TikTok content, either in the morning
or the night, how do you stay consistent?
Because we know the TikTok algorithm loves consistency.
It wants to know that you are gonna be a reliable creator.
So my favorite way to create a lot of TikTok content
in one go is to batch create.
And what that means is I plan
for one day every week to get all dolled up,
meaning I actually do my hair and my makeup
and I film and make as many TikToks as I possibly can
in one to two hours, there is a little bit of prep involved.
You're gonna need your equipment
like your phone, your tripod.
You're gonna want a couple outfits,
maybe some props or accessories.
I love to change things up with hats and glasses.
And you're gonna be surprised
at how smooth and easy batch filming really can be.
This might feel daunting at first,
especially because there is a lot of prep involved,
but I've worked with many students,
thousands of students in fact, who were surprised
at how many videos they were able to create
in one batch filming session.
Like Ellen, who said,
I ended up filming like six in an hour.
I was on a roll and having fun, so I figured why not?
Now, while we're here, let's dive a little deeper
into what the batch creation process looks like.
Of course there is the prep period.
Before you even start filming, you're going to want
to source all of your ideas, find them on TikTok
and then you're gonna wanna adapt them
to your business model, your niche.
So you actually wanna do this prep in advance.
I like to use a free tool called Asana, where I lay out
all of my ideas and I even write
what the text is going to be
that I'll put on screen in my actual TikTok video.
Once that process is complete,
then you are ready for your batch filming day.
And as I shared, that means getting camera ready,
having props, having fun accessories around
to create that pattern interrupt in your videos.
Don't be afraid to start each video a little different.
That could be you talking on camera like this
but you can have a motion open up every video.
So maybe sipping a cup of coffee or swirling in your chair.
These sort of pattern interrupts are a great way
to capture someone's attention, but you have to make sure
to do so in your filming.
While you're filming, the key is to not stop and edit.
You just wanna film every TikTok and save it as a draft,
then film the next TikTok and save it as a draft.
Film and save, film and save.
By the end of your film session,
you should have eight to 10 TikToks
saved in your drafts folder.
- That's a lot.
- Then when you're done filming
that's when you're going to sit down
and go ahead and edit all the videos that you just filmed.
This is why it's batch creation
because we're doing every step
of the process one day or one hour at a time.
So go ahead and edit all of your TikToks,
and again, save them as drafts.
And don't forget to save backup copies to your phone.
That in a nutshell is the batch creation process
because now you have eight to 10 edited TikToks
ready to be published.
You can publish one a day.
You can publish three a day
whatever makes the most sense to you and your consistency.
Now, maybe you've dabbled in TikTok here and there
or maybe you've really tried to grow.
And you just haven't been able to crack that code.
I want you to watch this next video right here
on how to get your next 1000 followers on TikTok,
go ahead and check it out now.