Someone is doing something shady here, and we're gonna find them out
Hey, what's up?
So I'm having a busy day today a lot of stuff going on we're having some meetings with true Vani to try and figure out
Some product ingredients sourcing we had to get our new daily vlog up for today
And if you didn't see yesterday's vlog you need to watch it. We go into the jungle and find a magic Bell
It's dense
But today, I noticed that I got an alert from someone telling me that someone was sharing one of my courses illegally on some
Blackhat forum and it's interesting because this product has never been shared before
Outside of our customer base, so it's kind of compelling like how did this happen well we actually just sold this product to people
within the past couple of weeks and
This forum post was put up about a day ago
So I'm about to have a conversation with one of my team members if we can see
Who purchased this product within the last week or so to see if we can figure out who bought the product and now is?
Illegally distributing the product. Do you have any idea who could be?
Right now you said he had a few different IPS did we check every IP address
Got'em I
think it's this person there this person is saying they're using a credit card with the billing address in Texas and
The IP address they purchased from is in South Africa
this person
Alright I had to change it up
I don't usually spend this much time trying to route out fraud
In our company and the reason why is because we don't get that much of it
We might get one fraudulent transaction for every 500 and at the end of the day
we're not shipping physical products to people so there's no hard cost of a fraud if we were in the business of actually sending a
computer to someone
fraud detection becomes even more important
But today I wanted to do it for a couple of reasons because I know many people who watch this do have hard costs
associated with fraud
Also, it's kind of obnoxious
To know that someone is stealing your work or taking advantage of you, so I want to kind of share quickly
How we find most of our fraud the first thing is we just track the purchase
And what I mean by track the purchase is look at the IP address of the person who's purchasing put it in a reverse
geolocation thing where you could turn an IP address into an approximate location and
Then compare that to the billing address
In our experience you could find most fraud cases just by
This little trick of using the IP address to find where people are in the world and see if it matches the billing address
Now it's not all cases of fraud
But that's usually a good indicator to start looking there
The second thing that you can do is we always require people give us a phone number on every purchase and
The reason why is because if they want to buy something from us, they're not they're giving us a credit card number
Why would they be scared to give us a phone number to you know you might see that?
when you ask people for more data like names addresses and stuff that kind of lowers conversion rates, and maybe it does but
We like to get a phone number
Because it just helps us connect with the customer one more way and also
What are we able to contact the customer about the order the phone number is a good thing to have in our experience fraudulent transactions?
almost always give fake phone numbers
Or they give a phone number to some random place in the world
I remember one time we found the fraudulent transaction that gave us a phone number to a McDonald's
Obviously wasn't the
right phone number stuff like that starts happening
It's usually another sign the third thing we look for in fraud is abnormal transactions. If things just look normal
They're acting normal
You don't want to go look for something, right?
You don't know look if there's nothing happening
but if all of a sudden
If you've run an online store and all of a sudden you get a massive order that you've never seen before
Don't celebrate yet a firm believer that if it looks too. Good to be true it it might be too
Good to be true. Just double-check at which point. That's when you start double-checking this sort of stuff
so those are three ways we kind of rat out fraud that said I
Mentioned that I don't personally spend my time on this stuff
I did today because I knew it would be entertaining
I knew it would create some drama, and I know it would make a good vlog episode
But it also gives me an opportunity to tell you why I don't spend my time on that you know. We've got lawyers
I've got team members that can follow up with this stuff
But the reason why I don't spend my time on that because I believe
The big difference between those who fail and those who succeed comes down to one little thing
And that little thing is
Successful people spend their time where they find maximum opportunity
Think about that
What do you have to gain from routing out one fraudulent transaction you might take a couple of hours
You could save one transaction
That's the extent of the win one transaction
what if you spend your time on creating a remarkable video a
New piece of sales content a new way to acquire customers forging a new deal reaching out to five potential people to feature you
this could lead to
Hundreds of transactions all right maybe not hundreds ten transactions
You're better off putting your time where you have the potential for maximum opportunity and successful people do that all the time
It's not a fact. I was in the coffee shop earlier today, and I overheard a conversation between
An entrepreneur who's just starting their business and they were asking for advice from someone else
The someone else seemed to be the expert, then there is the new business owner
And they kept asking silly questions they kept asking questions about branding design
S Corp or LLC
Do I need business cards they kept asking these questions about their business, and I'm just sitting there like I wanted to interrupt no
Stop
You're starting a new business you got to answer two questions
What are you selling where the sales coming from that's it?
Successful people know where to put their time that has maximum opportunity
When I started socialtriggers I had a horrible web design doesn't mean I don't like web design. I like web design
I think good web design. Helps set you apart. I think professional video sets you apart crazy thumbnails sets you apart
but in the beginning
It's not always that important
Get some sales first move the needle focus on the things that have the maximum opportunity
So even though today, we were able to find this fraudulent transaction, and we disabled their access
I'm probably never gonna do that again?
I'm going to leave that to my team and I'm gonna go back to creating great videos like this one I
Want to try to come up with a viral video, that's gonna make you want to share
Because that's where the opportunity is
So if you like this video do me a favor like this channel like the video
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Get notified, and I'll see you tomorrow