Hey guys, this is Daniel Norton.
I'm here in my studio in New York City with
Kaydence, and we're doing a fun shoot
today, but it's got a little bit of a
commercial purpose.
Kaydence has excellent
style... well, always has, and I love
shooting with her, cuz she always has the
craziest cool clothes, and now she's
started to sell them on Posh Mark, so
you know you can do the lay down
pictures, which are kind of cool but
sometimes it's nice to have the photo on
a body, especially if it's like you know
certain outfits look so different.
So we're just doing like a quick little
shoot here, nothing too fancy, this is
great for e-commerce.
if somebody calls you to do this kind of
stuff... this is kind
of how I would do it, it's simple to
light, set up. I've got a ProFoto
softbox here, two foot by three foot, just
off to the side. It's kind of you know a
little bit higher than her, and angled
down slightly. I can light her whole body
with this, nice and simple with
directional light, and that's going to
give a little bit more kind of three
dimensionality to it, and when anything
that has texture, it'll pick that up like
if I put a box in the center right. It
might because what I often do from
shooting a beauty shot of let's say a
female model. It will actually kill some
of that detail... so we
want the thing ripping across, and then
just for some separation, I've got a
strip bank over there, because of the
nature of how far away this box is, the
gray background is going to get lit.
Great, I don't have to light it
separately for this, it's totally fine
the way it is. So I'm set up here, I have
my Canon on tripod it is got the 24-70mm on it.
I am set around 70mm, which
gives me like a torso shot.
I'm kind of about waist high on her, and I am tilted
up a tiny bit to give the, the feeling of a
little bit more power. I'm going to turn
my lights off and take a shot.
Show you guys what that looks like.. it
should be black, because we want to kill
all the light in here.
Yeah there we go, we've got
a black frame, and now just turn my
lights on I mean TTL.
Okay we'll take a shot, so it looks like
I'm gonna take a shot, and then we'll
adjust. So be good, look at it, okay, so we
can see here that we've got again, even
like coming across where you can see the
different textures, you know, you can see
the sheerness here, but you can also see
this, I guess... it's not lace, but it's like
tulle I guess, and we can of course, if she
still looks pretty, and we have that
little bit of separation here, you know
for highlight. So it's nice and simple,
nothing, nothing crazy, I had somebody
watching it as I would go in I'd move
the little focus guy over here to make
sure that she's in focus, but I'm sure at
f/8, with a 50-mm ... 50 -70 average
I'm not going to have a problem, so we'll shoot,
few nice and simple, you know showing the
outfit, and basically what we want to do
is... you want to do a variety of poses, so
you can kind of see what the things
about right?
We want to see what is this thing?
I'd like to get and look at the
patterns on the back...
Iike's got like a little bit of sparklies on the
two, on the elbows and stuff.
Okay you know that's the shape of it, and
then when she pulls her out like that. we can see
through it.
Some people could see that
sheer and all that really looks better.
If we want to show off the whole
outfit, there's one reason why I have
this lens here.
I can actually zoom back out,
and we can show more of her.
If I do that I'm not gonna tilt up obviously and
I can actually show the whole outfit.
I'm not planning on showing.. to head to toe
in this shot.
So I didn't roll the paper
up, but if I'd roll the paper out, you
would get exactly the sense.
I mean that's not even bad either,
sometimes I like having the roll of paper
back there, it just has kind of a fun look, and then
you don't lose paper with people
stepping on it.
You say it's because it's a
cool thing, but actually it's because
you're cheap... that's really the secret to
photography right there.
I think that's what we do...
So yeah, we got this.
I'll punch in a little bit, do you like a kind of knees
up shot.
This is probably a good angle
for this one, you know we're showing the
outfit because, because any one of
these pieces could be sold obviously, but
you want to show there's a combo to give
people an idea of the flavor of it.
Cool all right, couple more, good, we just
want to show some variety.
You have to go too crazy here, yeah, all
right, so take a
quick peek to make sure that like
nothing blew up when we were working.
Yeah, that all looks pretty good, some
shots here, yeah, see here we've got the
full length. You are getting a bit, you
can probably see it here. Especially in the
full length... you can see there's some shadow
on the wall over here, but that doesn't
bother me these are these are not meant
to be super super clean, if they were we
just like the background separately, that
kind of actually what it's even like what the
full-length, but when you're, she's up
close, you don't see that at all, and
we're basically good to go, yeah, nice and
simple, yeah, good, good, good, perfect, cool.
So da da da... get back to the camera... so
otherwise I'm Way over there..
I need the camera on my head... so
ah... when you want to do stuff for
e-commerce, there's lots of different ways
to do it.
Soometimes you want to show it
on the body, so if somebody approaches
you with this kind of project, it doesn't
have to be complicated, nice and simple,
you don't have to go crazy, because the
gray background is nice actually.
I kind of like it, nicer than white, most
people would insist on white, and with the one
light, you can basically sweep the whole thing
across.. no problem.
So thanks for watching
I'm gonna put Kaydence's information in
the description, including I guess, if
there's a way to link her well she's
@kaydencefrank
okay Kaydence Frank on Poshmark,
so we'll put that in the thing, but I'll put it in the
description too, and be sure to follow
me @DanielNortonPhotographher and I'll see
you next time OnSet.