- Hey guys, you know what sucks?
What feels like spending your whole life writing a proposal
and then getting a, no.
Or, even worse getting ghosted
and not even hearing anything back.
- So, stay tuned because in this very video
we're gonna be showing you three tips to help you increase
your conversion rates for your proposals.
- Oh yeah, let's do this!
(explosion)
I feel like we're gonna smash this one, Pete.
Do you feel it in your loins?
- (giggles) Yes, I feel it in my loins.
- Hey guys, we are Andrew and Pete
and we love helping small businesses grow
and scale their business.
And, when it comes to making money
how good your proposals are play a huge role in that.
- So, we're gonna help you right now in this video
to make your proposal super epic
and have the best possible chances
of converting at that higher rate,
so that you can win more business and grow your business.
To do that as well as giving you three tips
to help you increase your chances of getting
that big fat yes, we're also gonna give you
this fully editable, professionally designed
sales proposal template which is proven
to increase your conversion rates absolutely for free.
- Oh yeah, it was designed by us and we're professionals.
- Yeah, we are.
The link to get this free proposal template
is down there in the description so make sure you go get it.
And seriously if you ever write proposals,
send proposals then you need to go get it
because it's already helping so many people
to get new business.
- That's right, we get told every single week
that somebody has used the proposal and it works.
And, even better it's free.
Rachel S. says, "I saved £400
on getting my own version designed,
your proposal template has been heaven sent!"
- And people have come back to us and said
that their client has told them
that it was the most beautiful proposal
that they'd ever received.
- So, go grab it in the link in the description
and save yourself some time, make yourself some more money.
- Okay, now into the tips, how we're gonna make
this epic proposal convert even better.
We've got three tactics for you to try today.
- Tactic one, time the sending of the proposal beautifully.
- Ooo.
- This is really important.
When in the actual sales process does the proposal get sent?
- Here's a rule for you, only send that proposal after
the next follow up meeting has been booked in a diary.
Here's why this works, traditionally how people do it
is they have that initial meeting, they send their proposal.
Then they wait for a reply, forever.
And then, if they do reply then you get in
that next meeting and discuss it and close the sale.
Doing it that way, you could literally be waiting forever.
They might never get back to you.
This is the opportunity to just ghost you.
They've seen the proposal and they're like, "Nah!"
And, you don't even have a chance to like,
handle those objections or discuss it with them.
(buzzing)
Was that okay? (laughing)
- It wasn't in the script but yeah, it was good.
(laughing)
Are you done?
- Yeah. - Can I do my next bit?
- Yeah. - Yeah.
Okay, sure, wanna add anymore, no?
- Babababa.
(buzzing)
- Here's what you do instead.
And it all takes place in that first initial meeting.
Once you have had that initial chat
and it comes to actually writing
the proposal and saying goodbye.
Instead of saying, "Right, I'm gonna write
a proposal and get back to you."
Instead say something along the lines of this,
role play it, Pete.
- Role play.
Absolutely spiffing, I'm going to write up
that proposal straight away for you.
Should we book in a call next week
for just 10 minutes or so?
Just discuss the next steps?
I can't keep up this accent.
(laughing)
- All right, okay Pete, right.
As your acting coach, like buck up, get the job done.
- Okay.
Shall we book in a quick call next week or so,
just for 10 minutes to discuss the next steps?
It would save so much time,
by going back and fourth on email, forever, ha.
(laughing)
- And right there and then, ask them to get out
their calendar and book in that call with you.
- And we're actually positioning this as a positive thing.
We're actually saving them time
rather than going back and fourth on emails
'cause nobody wants that.
So, now we've had that initial meeting.
We've got the next one booked in to follow up and discuss
and in between, now we can send that proposal.
- If you do it this way, on the next call,
they've already seen the price
which takes away any awkwardness about talking about cost.
So, then you can just focus on handling any objections
or answering any questions.
- And more importantly that call is already booked in,
like you're not getting ghosted anymore, whoo hoo!
Mission accomplished, high five!
Whoo, yeah, go girl!
(cheering and clapping)
(laughing)
- You've just constantly gone off script on this one.
- Yeah.
- Okay, tactic two, the proposal plus video.
We actually got this idea from one
of our awesome ATOMIC members,
Rob Galvin who used our template.
Now, Rob builds freaking amazing Thinkific
course websites and membership websites.
And, sometimes there's quite a lot
that goes into his proposals.
- So, what Rob started to do is
as well as send the proposal alongside it
he's also sent a video version of that proposal.
But, basically it's really easy, really simple.
He uses a tool like Loom to screen record
and he just goes through the proposal
and explains it fully to the potential client.
This does two things for Rob.
Number one, he can add in some more detail
an explanation of everything.
And two, it allows a potential client
to get to know Rob a little bit better
and get familiar with him.
And, this is perfect for if there is a team
that wasn't in that initial meeting
and they don't know who Rob is yet
and they can all get to know him themselves.
- Now, a proposal should never be a 100% video,
Rob always accompanies the video
with the actual written proposal.
But, adding a video, Rob told us
of the first two proposals he sent this way,
he made an extra $10 000.
Plus, the client absolutely loved it.
Awesome job Rob!
- Go Rob, high five, ch!
Or, like a slap in the face, either way.
Tactic three is to use a simple
to understand breakdown page.
- Now, there's gonna be two types of people
who read your proposal.
People like Pete, who will read every single word of it,
like it is a Harry Potter book.
Uncovering every minute detail
to understand exactly to the nth degree exactly
what is being pitched to them.
Super annoying.
(giggles)
Takes him forever to read them.
- Or people like Andrew, who has literally
the shortest attention span ever
and long-winded explanations and proposals
where they're not actually super clear
what actually is being pitched
to us make Andrew's face do this.
- Is that a good face?
- It's not the best face.
- My eyes are shut so I can't see.
Pitching to people like me,
the breakdown page becomes your friend,
because it is literally my favourite page in a proposal.
And, we did include it in the template, go grab that below.
But, basically it's a page that summarises everything
that you've said in the proposal.
And, if you've pitched multiple packages, as we suggest,
then it summarises what's in each.
- This is great for two reasons.
Firstly, you'll win over people like Andrew here.
So he doesn't pull that face.
That face.
- That (laughs)
That face.
(laughing)
- And two, it puts your packages side-by-side.
Now, if you follow the advice in the instructional video
that comes alongside the sales proposal template,
which you can get below,
then it will make sure that your most expensive package
seems like an absolute no brainer.
- If you incorporate one, two or all three of these tactics
you will start to see more success.
And, we'd love to know in the comments
which you think is either easiest to do
or which one you're gonna try first.
- Don't forget to grab the template
in the description below if you haven't already.
- And, whilst you're down there,
please feel free to ask any questions
and we will answer you personally.
And, if you've enjoyed this video
we'd absolutely love it if you would
just subscribe to our channel.
- He's been Andrew, I've been Pete.
See you next time.
- Bye bye. - Bye!
(sparkly music)
(relaxed music)