facebook ads isn't the only way to grow
a business and brand there are many
businesses out there that have become
successful completely without facebook
ads or even instagram ads so let's say
facebook ads isn't working for your
business you want to use other methods
to gain more customers and revenue or
you've even been banned from advertising
on the facebook and meta platform don't
fret there are other great alternatives
we'll go over in this video and how to
get started google shopping ads is a
little more sophisticated than facebook
ads but it's a platform that has the
potential to bring just as great results
as facebook ads about 40
of online shoppers will run a google
search for their product before making a
purchasing decision so by placing a
google shopping ad in front of the users
searching for similar products or topics
you can just imagine how influential
google shopping could be for your
business the key difference here between
facebook and google shopping is facebook
relies on interest targeting for the
most part so think literally targeting
people by their hobbies while google
shopping ads rely on search intent so
targeting people based on what they're
searching for on keywords it's pretty
simple to get started with shopping ads
you need a google ads account and then
when you're inside the platform for
campaign type select shopping and follow
the prompts from there while facebook
ads changes dramatically every year as
we know email continues to be a pretty
stable and effective platform for
e-commerce businesses so when done right
a personalized email to your customers
has an insane return of a hundred and
twenty two percent per email on average
according to insta page but email and
sms marketing isn't just build an email
list send out sales emails and see the
orders come through to make sure you
really get that huge return of 122
on each email sent you need to make sure
you're getting everything right such as
email and audience segmentation so
separating them into different
categories optimizing send times and
then also using dynamic content so
certain things appear to certain people
in the emails for personalization these
things can be difficult but omni send is
an email platform that makes it pretty
simple it's a platform that i recommend
and is also built for shopify stores
specifically and has all the beginner
and advanced functions built in to
easily build amazing emails email
marketing can be daunting and
complicated so i'll show you how to get
started correctly with omnisend and
shopify because shopify is natively
integrated into omnisend simply click
this button here to connect to your
store and then add your shopify url
domain name here then once your store is
connected there are two things you want
to set up your segmented audiences and
then an email campaign you can firstly
do this by clicking audiences at the top
here and then under the new segmentation
tab click create segment and what you
want to start doing here is you want to
start breaking up your email list into
the most valuable audiences such as
location store action and even
particular actions taken on your emails
so once you've created these and split
up your audiences you want to start
creating automated campaigns to send out
to your customers omnisend makes it
simple with clean easy automation
templates that actually work for your
store click new workflow and as you can
see here there are a number of
automation workflow templates
and you can then jump in to one of these
and change the automations around let's
click customize workflow for abandoned
carts which is one of the most important
workflows required for an e-commerce
store and then as you can see here you
can change about almost anything you can
change the delay timing you can add tag
contacts you can basically split the
workflow and flow actions into several
different customization options you can
also send sms marketing campaigns if
you're collecting customer numbers and
have their permission to send marketing
messages and you can get started with
omnisend's email and sms marketing
platform and get 15 off by using the
link down below and thank you to omnisen
for sponsoring this video
pinterest one that's not all that
popular but that doesn't mean you should
ignore it and here is why
firstly there's still over 250 million
people on pinterest target yes it's
nowhere near as many as facebook but
it's still a considerable number of
users to consider 90 of their users say
that they look to content on pinterest
to make it their purchasing purchasing
decisions which makes a lot of sense
because it's a very image heavy platform
and a lot of people draw inspiration
from pinterest and the platform is also
the 14th largest social network in the
world which is actually surprisingly
maybe ahead of twitter so there are two
ways you could use pinterest to get more
sales and customers you can create a
community by creating visual pinterest
boards and grow that following over time
or pay for a pinterest ads account to
run ads on the platform with both
methods we're tapping into a large
creative audience completely without
facebook ads if you'd like to see a
pinterest ad tutorial on this channel
that's something that i've yet to cover
let me know down in the comments another
big big way to grow your shopify store
without facebook ads is in tik tok and
you don't need to make crazy dance
videos to too well here fortunately
tiktok is the fastest growing social
media platform in the world and it has
facebook very concerned like pinterest
you could use tik tok by building an
organic following or paying to run ads
on the platform because there are
so many users on the platform right now
tick tock is probably the easiest
platform to build a big following
organically without ads and direct them
to your shopify store so you can do this
by creating eye-catching unique content
in your niche and consistently posting
until a few of the videos do go viral to
do this you just need a little
creativity and persistence but once you
do have that audience you're able to
plug your shopify store in there and ask
for your audience's support laid down
the track if you're interested in
creating tik-tok ads check out my full
guided tutorial here on youtube in the
description box below unlike tik tok
snapchat isn't particularly a great
platform to build an organic following
but it's a brilliant platform to run ads
on and make your ad dollars worthwhile
for your shopify store even though older
users might not be using snapchat as
much anymore don't be fooled it is a
platform that is still growing every
year there are now
319 million daily active users on
snapchat which really isn't too far
behind tick tock and the average user on
snapchat opens the app's camera over 30
times a day the best part about snapchat
ads is the fact that placing ads on
snapchat is far more affordable than
facebook ads and instagram ads and i
personally think it's easier to pick up
overall i'll drop a link to free ad
credit to get you started on snapchat
ads down in the description box below if
you're interested in that too the truth
is youtube ads is trickier to get right
when it comes to e-commerce stores
selling physical products and this is
why i guess you don't see as many brands
selling physical products on youtube in
comparison to facebook ads because you
really do need to have an amazing video
ad to get people interested enough to
consider the product in comparison to
other social media platforms but there
are an insane 1.8 billion users on
youtube so it's worth the effort outside
of facebook ads if you do start with
youtube ads the two ad types that i do
recommend for shopify stores are simply
number one pre-roll ads which are the
non-skippable ads that you see before
videos and then number two true view
in-stream ads which are the skippable
ads but gives you the chance to run an
ad for up to three minutes in video
length honestly the easiest way to see
if youtube ads works for your shopify
store and product is to just set up a
small test ad and go pretty wide in
targeting and analyze your results from
there if you see promising results such
as people clicking on your ad a high
click-through rate or even a purchase
start improving your ad and video asap
and get it out to as many people as
possible so those are the seven
different platforms to grow your shopify
store outside of facebook and instagram
and to recap these are number one google
shopping number two and three email and
sms marketing number four pinterest
number five tick tock number six snap
ads and then finally youtube ads across
all seven there are more than enough
ways to build a shopify store completely
without facebook ads if that's what you
choose to do but my recommendation here
is to supplement facebook and instagram
ads with the platforms that i mentioned
today if you're genuinely serious about
scaling up your shopify store and
business because you will need to
diversify your platforms if you're
serious about building a business i'll
also add influencer marketing into the
mix by the way which still remains super
effective to this day and it's a way to
like leverage social media platforms
without using ads whatsoever so drop the
code word comments smart marketer if you
made it this far into the video and i'll
give it a like be sure to drop a like if
you found this video useful and
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content thanks to omnisen for sponsoring
this video and you can get a full 15 off
omniscent by using the link in the
description box below and as always
thank you for watching