here's your breakfast a cup of breakfast Cola anyone how about some green ketchup for those
fries here are 10 food marketing strategies that failed spectacularly wonder why morning Pepsi have
you had a Pepsi the Pepsi am breakfast soda was a marketing strategy launched by Pepsi in 1989
targeting the breakfast Market with a caffeine infused version of their soda the idea was that
Pepsi am would be a convenient alternative to coffee for people looking for a morning pick-me-up
however the campaign was a flop with consumers finding the idea of drinking soda for breakfast
unappealing the campaign didn't take into account consumer behavior and preferences and the idea of
having a carbonated drink in the morning simply did not align with what people were looking for
in a morning beverage Additionally the caffeine content of Pepsi am was not enough to compete
with the amount of caffeine found in coffee which is what most people turn to in the morning as a
result Pepsi am was quickly pulled from the market after only a few months and the campaign resulted
in a significant financial loss for the company that's super sad the Pepsi am campaign failed
because it didn't align with consumer preferences and it lacked the necessary research to understand
what the market wanted Tiger Woods not so good for Gatorade uh that's not Gatorade anymore
the Gatorade tiger energy drink endorsed by Tiger Woods in 2009 was a marketing strategy by Gatorade
to tap into Woods's massive popularity and success as a professional golfer however the product was
pulled from shelves after Woods personal scandals came to light and his reputation was severely
damaged well the launch of the Gatorade tiger energy drink was time to coincide with the star
golfer's peak of his career and his status as one of the most recognizable athletes in the world
Gatorade and woods signed a multi-year endorsement deal which included product development and
marketing campaigns the energy drink was marketed as the perfect companion for athletes looking to
perform at their best with Woods being the face of the campaign however in November 2009 Woods's
personal scandals were exposed and it was revealed that he had been involved in multiple extramarital
Affairs this caused a huge public backlash and Woods's reputation was severely damaged consumers
were no longer interested in purchasing a product associated with woods and Gatorade was forced to
pull the product from shelves the negative impact of Woods's personal scandals on the product also
shows that companies need to be prepared to change their marketing strategies and campaigns quickly
to try and minimize any negative impact on their brand Planters cheese balls in or out
cheese ball in the 1990s Planters the snack food brand mostly known for their peanuts and owned
by Kraft Heinz introduced a line of cheesy snacks called cheese balls and cheese curls these snacks
quickly gain popularity among consumers becoming a nostalgic and beloved snack however in 2006 the
company decided to discontinue the product line leaving fans devastated in 2018 Planters made a
comeback with a social media campaign announcing the return of cheese balls and cheese curls we're
back the company even went as far as to release a limited edition can that was designed to look like
the original packaging from the 1990s however the reintroduction of the snacks was met with mixed
reviews with some people praising their return but others were disappointed by the change in
taste and texture the company also struggled to keep up with Supply leading to shortages in store
and waning customer interest ultimately the reintroduction of the cheese balls and cheese
curls was not as successful as the company had hoped and the snacks were once again discontinued
while Nostalgia can be a powerful marketing tool it's also important to ensure that the product
still lives up to Consumers expectations and that there's enough Supply to meet the demand first
time here then go ahead and hit that subscribe button so you never miss out on a new video thanks
this Bud was a dud this is Bud Light right in 2008 Anheuser-Busch the makers of Bud Light introduced
a new variant of their popular beer called Bud Light Lime the beer was marketed as a refreshing
and crisp beer that was perfect for summer time the company invested heavily in the marketing
campaign with TV commercials print ads and even Billboards the Bud Light Lime was specifically
targeted to young adults who were looking for a new and exciting beer experience however the
campaign failed to meet the expectations of the company the Beer Market was changing rapidly in
the late 2000s with the introduction of new beer Styles like craft beers and flavored beers Bud
Light Lime was seen as a traditional beer which was no longer appealing to the younger generation
Additionally the beer didn't have a unique taste and the lime flavor was too subtle which failed to
connect with consumers the Bud Light Lime campaign was seen as a flop and the beer failed to gain a
significant market share the company quickly discontinued the product a few years later the
show becomes unprofitable well it's important to have a unique selling point and a distinct flavor
that stands out from the competition it still all comes down to knowing your customers KFC
doubles down on the chicken you shouldn't bring in KFC unless it's actual KFC the KFC Double Down
sandwich featuring two fried chicken patties as the bread and filled with bacon cheese and sauce
was launched by KFC in 2010 as a limited time menu item while initially popular the sandwich
faced some backlash and it was eventually pulled from menus the KFC Double Down was marketed as a
bold new sandwich that pushed the boundaries of traditional fast food with its unique formation
the sandwich was intended to appeal to Consumers looking for a more indulgent fast food experience
however as concerns about health and nutrition increased the sandwich is high calorie and fat
content became a major liability critics slammed the sandwich for its unhealthy ingredients and KFC
faced backlash from health and nutrition Advocates the company eventually pulled the sandwich from
menus acknowledging that it did not align with the Brand's commitment to offering healthier
options how about a fruit salad while pushing the boundaries and taking risks can lead to success
it's important to consider the potential impact on the health risks and well-being of your customers
the same customers you want to keep coming back companies should also be aware of the changing
tastes and Trends in the market and be willing to adapt their offerings accordingly no to New Coke
I'm talking about New Coke it's the same concept dude the new Coke campaign in 1985 you know the
time where Coca-Cola replaced its original formula with a new recipe was one of the most spectacular
marketing fails in history The Campaign was launched after Coca-Cola conducted extensive
market research and found that Pepsi was gaining popularity among younger consumers in an effort to
win back market share Coca-Cola decided to change their formula to make it sweeter and closer to the
taste of Pepsi however the company failed to anticipate the emotional attachment consumers
had to the original Coca-Cola formula the public backlash was massive with many customers feeling
betrayed by their favorite soft drink protests and boycotts were organized and the company
received thousands of letters and phone calls from Angry customers remember this was before email
and social media within three months Coca-Cola was forced to reintroduce the original formula
as Coca-Cola classic and eventually discontinue the new formula the company's blender costs them
millions and millions of dollars and caused significant damage to the Brand's reputation
well I'm out of cash the new Coke campaign is a cautionary tale for companies about the importance
of listening to their customers and understanding their needs the failed campaign illustrates that
even with all the data in the world it's essential to consider the emotional and psychological
factors that drive consumer behavior nice try Newman nice try in the early 2000s Newman's owned
the company founded by late actor Paul Newman and known for their all-natural salad dressings
launched a new product line called Newman's Own light the dressings were marketed as a healthier
alternative to their original dressings with lower calories and fat content the company invested in
a nationwide advertising campaign to promote the new product line however the products failed to
gain traction with consumers the dressings were criticized for lacking flavor and not having the
same taste as the original dressings that's a lie Additionally the product line was marketed
as a healthy alternative but the dressing still contained high amounts of sugar and sodium this
led to confusion among consumers who expected a healthier product so as fate would have it the
Newman's Own light product line was discontinued after a few years companies should always be
transparent about their products and not mislead consumers with false Health claims additionally
it's important to ensure that the products still taste good even if it's marketed as a healthier
alternative Schlitz beer bust we actually if we order beer not root beer Schlitz one of the
oldest and most established beer brands in the U.S introduced a new line of beer called Schlitz bull
in the 1970s the beer was marketed as a bold and robust Malt Liquor continuing in the tradition of
the company's slogan the beer that made Milwaukee famous the company invested heavily in the
marketing campaign with TV commercials print ads and even Billboards Schlitz Bowl was specifically
targeted to Young and adventurous beer drinkers who were looking for a new and exciting beer
experience however the campaign failed to meet the expectations of the company the Beer Market was
changing rapidly in the 70s with the introduction of light beers and new beer varieties Schlitz
Bowl was seen as a traditional beer which was no longer appealing to the younger generation of the
time Additionally the quality of the beer was not up to par with the competition and Schlitz
had a hard time keeping up with the new trends in the beer industry the Schlitz Bowl campaign
was quickly seen as a flop and the beer failed to gain a significant market share the company filed
for bankruptcy in 1982 and Schlitz had to write off millions of dollars in losses I don't have any
cash on me after the bankruptcy declaration the company was sold a couple times although no longer
brewed in Milwaukee the Schlitz name remains in beer fridges Across America mcdee's make Africa
MC blunder even though McDonald's owns Yale now the mcafrica burger was a limited time menu item
launched by McDonald's in Norway in 2002. while a famine was going on in Africa the burger was
made with beef cheese and a spicy sauce and was marketed as having an African inspired flavor
however the Burger's name and timing were met with widespread criticism for being culturally
insensitive and inappropriate all right is that rude is it the Burger's name make Africa was seen
as trivializing the serious issue of famine in Africa and its launch during a time of Crisis was
seen as insensitive to the Flight of the African people the campaign received significant media
at coverage resulting in public backlash with many customers and organizations calling for the burger
to be withdrawn from the menu McDonald's issued an apology for the insensitivity of the campaign
and withdrew the mcafrica burger from the menu the company acknowledged that the timing and name of
the burger was inappropriate and that they should have been more sensitive to the cultural context
of the situation the mcafrica incident serves as an important reminder for companies to be mindful
of cultural sensitivity when launching products in different countries the mcafrica campaign
failed because it trivialized a serious issue and this caused a huge public relations disaster for
McDonald's in Norway the fast food giant had to apologize and withdraw the product from the menu
which caused them to lose revenue and damage the Brand's reputation green and purple ketchup Why
yeah why Heinz one of the most popular ketchup brands in the world introduced a new line of
ketchup called Heinz easy squirt in the year 2000 the catch-up was designed to appeal to kids and
parents alike with the idea being that the fun and vibrant colors would make Meal Time more exciting
and interesting the ketchup came in a variety of colors such as blasting green and funky purple
and was marketed as a way to add color and fun to meals well this is new the campaign was launched
with a big budget there were TV commercials print ads and even online games the company hoped that
the new product would attract new customers and boost sales however the campaign failed
to meet the expectations of the company many customers found the colors to be unappealing
and the taste of the ketchup to be inferior to the original Heinz Ketchup additionally some
critics criticized the campaign as being frivolous and unnecessary in the end the Heinz easy squirt
campaign failed spectacularly and the ketchup was eventually discontinued in 2006 and Heinz had to
write off millions of dollars in losses companies should be careful when introducing new or unique
variations of an already successful product as it may not always be well received by consumers check
out more great videos just have her click hit that subscribe button and ring that notification Bell