♪ [music] ♪
Welcome to the series Sustainable Monetized Websites.
I'm Aurora, and I work in Policy Education for Publishers at Google.
My team explains the policies, restrictions, and best practices
to users who monetize their online content.
Before going any further, I'd like to ask you a question,
do you create or manage content online and monetize it?
(howling wind)
I wish I could hear your answer!
Anyway, if you do,
I bet you felt like this many times before.
You agree?
Then stick around for this series
because there's definitely something for you.
Throughout the episodes I,
and I, Organic(a), the Search Champion
and I, Monetized, the Publishing Guru,
will take you through the policies, guidelines, best practices, and tools
available to you, the one-person show,
to ensure you're creating sustainable monetized websites.
There's a lot of names used to define who you are:
website owner, business owner, SEO, blogger,
webmaster, content creator, content manager,
content marketer, publisher.
You might identify with some, all, or none of these terms,
and that's fine.
Do you get what I mean?
The web is full of terms, such as webmaster or publisher,
and that might overwhelm you.
In a nutshell, it's not the name or tag you're given,
it's what you actually do that matters.
At the end of the day, if you're a business owner
or a blogger that provides advertising spaces on your site
for advertisers to bid on,
then you're creating or managing content for online users,
and hopefully generating revenue from it.
I'm aware that if you're doing both,
there's a lot of things you have to bear in mind.
If you want your site to do well on Search,
you have to follow a few technical guidelines,
while if you want advertisers to be able to bid on the ad space on your pages,
you have to hold yourself to another set of policies.
Sometimes, your activity on organic search might receive a manual action,
and this could affect your site's performance.
Others, your pages might be demonetized due to policy violations.
I will not get into technical SEO here.
You've got the SEO Mythbusting series for that...
♪ [music] ♪
...or the ad content policies themselves.
You can find out more about that
on the Google Monetized Policies Lightning Talk.
What I will talk about are those policies,
guidelines, best practices, and tools
that will help you have a sustainable, holistic online presence.
And what do you mean by that?
I mean that throughout this series,
I'll address policies and guidelines around navigation,
or unique and original content;
for example, best practices to prevent policy violations
and how to address these if or when they happen.
I'll talk about tools, such as the Publisher Policy Center,
Search console, and Site Kit--
useful when used together to improve your online presence.
Because although you might think
that the organic and monetized worlds are very different,
the truth is no matter who you are,
everything can be distilled into this mantra:
"Focus on your users. Create great content."
Are you still there?
In the next episode, I'll talk about the importance of healthy navigation.
Make sure you subscribe to this channel so that you don't miss it.
Like, share, and leave a comment
if you have any cool topic suggestions for future episodes.
Until the next time, goodbye.
♪ [music] ♪