- How often should you upload to YouTube
if you wanna grow a successful YouTube channel?
Well, it's easy, you just upload as much as you can
without burning out.
Thanks for watching.
I'll catch you in the next video.
I'm just kidding.
It's really not that simple.
And I know the questions
you guys actually want answers to hear.
You want to know if uploading a video to YouTube means
that YouTube stops promoting your videos
when you upload something new,
does it kill off that old video?
You wanna know exactly how many videos
you need to upload in a week or in a month
in order to grow your channel successfully
and to get new views and new subscribers.
Does uploading daily automatically surge your channel
and give it a boost in YouTube
and why is it that that seems to work for some people?
And I guess you also want to know
whether you need to prioritize quality or quantity.
I'm going to answer all of those questions and more
and guess what?
I've actually got data to back it up.
Let's jump into the video.
Hey everybody, this is Roberto Blake
helping you create something awesome today.
Welcome back to the channel.
For the new people here and according to my data,
there are quite a few new people here.
A lot of you have not subscribed yet,
you might want to take care of that.
My name is Roberto Blake.
I'm a creative entrepreneur, public speaker
and I like to help people build their brands
and business online.
So I try to help creative types, make money
and not become starving artists.
So if you're into that thing, you're in the right place.
If you just want YouTube tips that you just want to grow
your YouTube channel and you don't care about money,
well, you're in the wrong place
even though I've made 300 plus videos
helping you grow a YouTube channel.
Today we're talking about how much content
you need to upload to YouTube
and like I said in the intro,
we're answering some very specific questions here.
So let's go ahead and get to the first one.
When you upload a new video to YouTube, what happens?
Does YouTube stop promoting your previous video?
And do you need to give videos breathing room
in order for them to be successful and get maximum views?
Well, here's the thing for the last five days,
Monday through Friday, I've actually done something
I haven't done in years.
I've been making content on YouTube for seven years,
there was a point where I was a daily content creator
for about two and a half years.
I've made 14,00 videos in this channel.
I have an absurd amount of data when it comes
to what happens when you upload a video to YouTube.
And what I can tell you is with the current system
of YouTube, it does not stop promoting your videos
when you upload a new one and literally with five videos,
all covering different topics, back to back to back,
I can tell you that YouTube
has not stopped promoting those videos.
Once I upload a new video
within the 24 hour cycle, hasn't happened.
I also have several clients that I help work with,
I've done coaching with, I've seen their analytics,
I've seen this data and from everything I understand,
that's not what happens.
YouTube does not kill off your video
when you upload a new one,
that is a myth, myth busted.
Uploading five videos back to back is challenging as hell,
by the way, I do not recommend it without a doctor's note.
I'm gonna share so something with you that was told
to me directly by a YouTube employee
when I went to one of these conference.
I went to Vid Summit and I spoke somebody specifically
from the YouTube team and I asked them directly
about this question and why hold was very interesting.
And I think a lot of other YouTube coaches
have actually been passing the same information along.
So this isn't breaking news or anything
but it might be for some of you.
YouTube does not go out and look, it's system
does not go out and look for viewers for your videos,
that is not how the YouTube algorithm works.
If you even look at your own YouTube homepage,
it really plays a big role in what did you watch previously?
What is your watch history?
What are your viewing habits?
And YouTube just tries to find videos for you as a viewer
that it can predict you will watch.
And it uses a couple of techniques to do that.
It does it based on your previous watch history,
your previous search history,
how long you watched those videos,
how often you click on content from specific creators
and also what are the viewing habits of people like you,
people who you have in common, people who are subscribed
to the same type of channels, you tend to subscribe
to watch the same type of videos that you tend to watch.
What is that profiling like?
That's how YouTube decides what videos
we're gonna see in the home page,
in suggested on the sidebar and down below a video
on our mobile device.
It's basing a lot of that on our individual preferences
and our viewing habits and it really has very little
to do with who we subscribe to,
it has very little to do with anything
other than our own user behavior
and the user behavior of similar viewers.
User preference dominates this platform.
It's why you might have heard a lot of big YouTubers
saying that subscriber counts don't matter anymore
and that their views and their videos
are not getting to subscribers.
If you're a YouTube content creator,
you can actually go into analytics
and you can see how many percentage wise
of your views come from for your subscribers
versus non-subscribers.
And I would love for you guys to share that in the comments,
what percentage of your views come from subscribers
versus non-subscribers, cause I'm gonna bet that
the far majority of you get less than 50% of your views
from your actual subscribers.
And I bet you didn't even know that.
So if you were holding back uploads,
because you were worried about subscriber burnout
or you were worried about giving videos
a lot more breathing room for putting something else out,
I can tell you that that's not how it actually works,
at least as far as this system.
Now, in terms of notifications,
notifications is different.
Every time you upload a video,
people who are on your notification squad
are gonna get those alerts.
I also learn this when I accidentally
like made public some unlisted live streams,
back when I was like, ah, the live streams aren't really
having a lot of replay value so why leave them up,
I'll just unlist them and leave the wink
for whoever wants it.
So I made like five or six live show rooms public
and a bunch of people message me about getting bombarded
by the notifications.
So notifications are very important.
They might actually be more important
than subscribe button, even though it requires
the subscribe button, which is insane
but that's how the system works.
So just be aware that your notification squad
has a lot more to do with those early first views
when you upload a video and that also the YouTube homepage
and whether it's a clickable video,
that's what really impacts these things.
So more uploads doesn't necessarily hurt you
but it won't always help if the video
is not something attractive enough for people
who don't know who you are to click on in the first place,
you need to make stuff that your subscribers will enjoy
but that is accessible to new people
who have no clue who you are and frankly don't care.
And if you're not doing that,
that could be the reason why uploading more
may not be helping you.
So how much content is enough content?
How much do you have to upload in order to be successful?
There is no blanket answer to this.
Blanket answers to this question are yes,
because the fact is that every genre
and culture in YouTube is different.
If you're a daily news show, obviously you're gonna have
to upload every day.
If you're the breaking news guy or girl,
you're gonna have to upload when there's a new story.
And the guess what?
Sometimes those people will upload more than once in a day,
it doesn't hurt them but if it wasn't something people
were interested in, it wouldn't help them.
So that is really your answer,
you have to look at what is the normal in your niche
and in your genre and for your style of content
and that will dictate how often you should be uploading
based on that or if you're trying
to break out in your niche, let's say you have a niche
where the norm is to put out
like content every once in a while.
Casey Neistat's a great example of this.
Casey Neistat was in the film making niche.
He then combined that with saying,
I'm gonna take the level of what I do
when I make these short films of mine
and I'm gonna take daily vlogging
and raise the quality of daily vlogging
and take that in merit to the quantity
is gonna take the quality of filmmaking,
the quantity of daily vlogging and he married the two
and of course the rest is history.
And am I saying be Casey Neistat?
No, that's horrible advice do not do that.
I'm making the point that he went to an extreme
in his genre and he also married to genres
and it created something new
that then everybody decided to copy.
So breaking on your niche could mean that you could
be the person that either raises the bar in quality,
take MKBHD, Marquez Bradley.
Okay, he raised the bar in production values
and quality when it came right to tech
and he doesn't necessarily need to put out quantity
and he doesn't need to be first because he raised the bar.
So things are referenced to him in terms of quality.
If your niche is a niche where people
are very quantity based and you could figure out raising
the quality and quantity is maintained,
consistency is maintained,
you would be something worth talking
about in that niche because you're doing it differently
than everybody else in a way that delivers
a lot of value for the viewer.
And I think that's what gets lost in translation.
Quality and quantity don't matter if value
isn't there for the viewer.
Repeat that after me, quality and quantity do not matter
if value isn't there for the viewer.
That is the barrier to entry that you guys are missing
when you think about how much should I upload to YouTube.
Is uploading more truly delivering more value
for the people who want or need your content?
You have to be able to answer that question.
Now, if uploading more diminishes the value in some way,
then it's not helpful.
If it enhances the value, then it is.
And so that's how you have to make a decision.
You also have to frankly make this right size in your life.
I run my own business.
I set my own schedule, absurd that the schedule may be
and guess what?
That's why for the last five days,
I've been able to upload five videos in a row.
This will hopefully make six provided
I get out before midnight.
It's 7:50 right now so I think I'll be all right.
And by the way, I don't typically write the men,
filming a video, editing a video and publishing video
all in the same day.
I've been forcing myself to do that
to actually break through a rut that I've been in
that's made it hard to make videos.
So I am just hacking my brain.
This is an example of maybe do as I say,
not do it as I do because I'm not sure that
that would be healthy for a normal person, I am insane.
But seriously, please do not burn out, do not overwork,
do not overtax yourself as you go out saying,
make YouTube right size in your life.
Please take a common sense approach to YouTube.
That is the goal of these videos.
Can we take common sense and force it
into the world of YouTube.
So there you go.
There is my advice about how often
you should upload the YouTube.
What can you be consistent at?
I really want to do Monday, Wednesday, Friday.
So I had to go to an extreme and I probably will keep
this up for as long as I can in terms of daily uploads
for like maybe the next week,
just so that I could get to Monday, Wednesday, Friday,
I'm going to go to the extreme of seven days a week
for like two weeks just to hack my brain, right.
Do not do that without a doctor's note.
The other thing I'm gonna tell you is that,
uploading more often to YouTube
can grow your channel in the sense that
you have more opportunities to figure out what works
and what does it, it's more opportunity, it's more data.
I learned so much by making 1,400 videos
over the last seven years.
Okay, it's been the learning experience of a lifetime
of got a lot of data, I've had a lot of fun
and it's provided a lot of opportunities
but it also means that I took over 1,000 shots
and some landed, some didn't.
I learned from everything.
The best teacher is failure.
The best teacher failure is?
That was a Yoda, if you don't get the joke,
that was a reference to master Yoda, but he's right.
The best teacher in the world is always gonna be failure.
And every opportunity, every shot that you take,
even the misses brings you closer to your ultimate goal.
It brings you one step closer to being able to win.
It's not a loss, it's a flag for saying,
you didn't meet your wind condition.
So take this with a grain of salt.
It might be disappointing when you upload a video
and it doesn't get the views that you hoped it would
or that you expect you would.
But if you learn something along the way,
that's gonna make you a better content creator,
if you learn something new about your audience,
if you learn something new about yourself,
if you got to practice and polish your technique,
then it wasn't a failed video,
it wasn't a wasted video, it wasn't wasted time and effort
just because you didn't get the results you want
because it's part of the process of getting
the result that you want.
Practice makes progress.
And that's where I think I'm gonna leave the video today.
Question of the day, what is one thing you think
you could improve on that would make you
a better content creator?
Let me know in the comment section
also I really think that that might inspire a couple
of other people to look at how they can,
try to put their energy in the right direction,
how they can build something a little bit better.
And also if you guys want to super help me out,
let's try and get this video to 1,000 likes.
Just because that would look nice for me.
Anyway, like this video if you like it
and want to get me to a thousand,
share it with a friend, check out the other awesome content
on the channel as always you guys,
thanks so very much for watching and don't forget,
go out there and create something awesome today.
Take care.
(mellow music)