in this tutorial i'm going to walk
through step by step how to set up a
facebook business page using the latest
version of facebook all right let's get
into it
[Music]
welcome to five minute social media
where we help overwhelm business owners
streamline their social media to get
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when we release another helpful video my
name is jerry potter yes it rhymes with
the boy wizard and in this video i'm
going to walk through how to set up a
facebook business page you're going to
know everything you need to know to get
your facebook business page up and
running and then your next step after
that will of course to be to properly
optimize it so that visitors become
followers and buyers like tom love who
published his facebook business page and
got his first client within 30 minutes
now tom's story is some kind of record
but if you'd like to learn the four
things that every business page needs
that i don't have time to cover in this
video i've got a special workshop and
i'll tell you how to access that at the
end now there's a few things you're
going to need to set up your business
page one is a couple of photos or your
logo because we're going to put those in
the profile picture slot and then of
course on your cover photo and then the
other thing is going to be pertinent
information about your business which
you again probably already know your
phone number if you have one your
website your email address all those
things that you want to be part of the
business page to start simply go to
facebook.com on a computer and you can
do this on a mobile phone but we're
going to walk through this on a computer
because i just think it's that much
easier so from facebook.com i'm going to
click this little menu up here at the
top it looks like nine dots looks like
almost like a tic-tac-toe board so i
click on menu
and then under create right here i'm
going to scroll down to page
and that's how you get started now if
for some reason that's not available to
you there are other ways you can do it
at a minimum you can just go to
facebook.com
pages slash creation so first step is to
put in the name of your page you can use
the name of your business your brand or
your organization or what the page is
about one you can't have the word
official unless it is the official page
of a specific
brand page place organization public
figure uh you can't do improper
capitalization so you can't have like
capitalized letters in the middle which
is frustrating sometimes because if
that's your title then sometimes that's
the way it should be you can't have
symbols or unnecessary punctuation you
can't have descriptions or slogans in
the title you can't have the word
facebook so for example i couldn't have
a page called facebook coach even though
that would probably be a really good way
to get found in search for somebody
looking for a facebook coach and then
the last couple things here make sure
that it's not just a generic word like
they say it can't just be pizza and then
also generic geographic locations so in
other words they're just trying to
prevent people from hijacking search for
certain things you can use locations and
generic words like pizza in your title
if it makes sense but it can't be just
that for the sake of this tutorial i'm
just going to create this page for the
podcast that i just released it's called
social media for streamline
entrepreneurs and then below that you're
going to choose the category now you may
not be able to find the category you
want these are pre-selected categories
but i'm going to go ahead and just for
this one i'm going to put in podcast
which i know exists you can actually do
up to three categories if you want you
can also just do one now and then come
back and add more later if you're not
sure but you might take a few searches
to figure out what the best thing is for
you and then below that you're gonna put
in the description you can see here it
says you have a 255 character limit and
it suggests writing about what your
business does the services you provide
or the purpose of the page this is going
to show up right here under the cover
photo and the menu on your home page so
these are literally the only three steps
to initially create a page so i'm just
going to paste the podcast description
in there it all fits great then i'm
going to hit create page so at this
point your page exists it's out there
they don't have the draft stage or
anything like they used to i know a lot
of people worry like oh my gosh
can i just have it as a draft that i
want people to see it but you have
nothing to worry about the odds of
somebody coming across your page is very
unlikely it's not going to start showing
up in search results most likely the
odds of somebody actually typing in the
exact address again very very unlikely
so now that we've created it we've got a
few more elements to add one is going to
be the profile picture so this could be
your logo or it could be your face if
you are the face of your business i
strongly suggest using your face or
faces if you've got a partnership
because
people connect with faces otherwise you
certainly are welcome to use a logo
instead so i'm going to drop my picture
in there as the host of the podcast and
then you can add a cover photo which
will appear at the top now you could
take the time to create a specific
graphic if you know how to do that using
a tool like let's say canva and if you
want to learn more about how to do that
i'll include a tutorial in the
description of this video or if you just
have an image it could be a picture of
your store or if you're a brick and
mortar it could be a picture of one of
your products it could be a picture of
your picture of your team whatever makes
sense you want to go ahead and you can
drag and drop it into this space or you
can click there and it will let you
choose a file from your computer once
it's up you can reposition it if you
want it to be in a certain place so
depending on the size of it you might be
able to move it up and down this one i
can only move left and right so now over
here on the right i can see how the page
is looking i hit save now i'm getting an
offer to connect my page to whatsapp if
that's something you want to do you
could go through that i'm just going to
close that because that is not something
that i want to do at this point so now
the page is up but there are a few other
things that you want to make sure to do
one of them here it says create at
username and by the way if you don't see
this here for some reason you click more
and go to about you should be able to
edit it there as well click create
username and this is basically what is
going to show up after facebook.com so
whatever i type in here my business page
web address or url will be facebook.com
whatever this is now you may find that
what you want is taken for example if i
put in slash podcast that says this
username isn't available it also
contains words that are not allowed on
facebook hey that wasn't in the other
guidelines but there you go there's
another word that is not allowed on
facebook so i'm going to put in
streamliners podcast because that's the
domain for my podcast anyway
give it a second okay i got the green
check mark you also might notice above
it says 19 out of 50. so there's 50
characters you can have but the shorter
the better as long as it represents what
it is so then i hit create username and
now i'm all set i hit done i go up here
in the toolbar hit refresh and now you
can see it's facebook.com
streamliners podcast so getting the page
set up and published doesn't take too
long and isn't too difficult but you are
going to want to go through and set a
few things up properly to convert
visitors into followers and buyers and i
show you how to do that in my profitable
pages and profiles workshop hundreds of
business owners maybe thousands at this
point have implemented what i teach in
this workshop into their businesses and
a lot of them see results within a day
or two like porsha who stayed up one
night making sure her facebook personal
profile was set up the right way and got
a new lead and client the next morning
or jen who used the workshop to make
over her pages and profiles and got two
inquiries within 18 hours that led to
over a thousand dollars worth of new
business but the records got to be tom
who set up his facebook business page
using what we teach in the workshop hit
publish and 30 minutes later a woman
called his business to book him and he
said where'd you hear about me and she
goes oh i searched on facebook and your
page came right up this is a way to
increase sales without more posting
worse yet if you haven't set up your
pages and profiles the right way you
could already be missing out on
potential sales right now inside i'm
going to show you the four essential
items every page and profile needs so
that visitors become buyers and the best
part go through this process once and it
will serve you for years now normally
it's 47 but right now if you go to
profitablepage.com
youtube this is a special link for
people on youtube you can get this
entire workshop for only
dollars again that's profitable page dot
com slash youtube and of course you can
also find that in the description of
this video and you know what i'm gonna
throw in a couple of bonuses as well if
you're not sure that you are on the best
social network or networks for your
business i have a five-part framework
that i use with people to help make sure
that you're in the right place like
where's your content going to perform
the best it goes so much further than
just where is my audience you need to
make sure you can reach them you can
engage with them all those things i'm
going to throw that in as a bonus as
well as if you have social networks
you're not posting on as much anymore i
have a special training called how to
revive your abandoned networks so that
it doesn't look like you went out of
business on twitter eight years ago you
get both of those now again go to
profitablepage.com
youtube to get that special price just
for youtube viewers right now thank you
for watching today you're not only
supporting me but also my two tiny
superheroes at home