I just picked up my phone and started filming little clips of
my day. Just some behind the scenes of what it looks like being a luxury picnic planner.
In about 30 minutes, my phone would not stop ringing.
We were both screaming on the phone.
I just kept refreshing her video and seeing all these comments and likes flying in.
Hi, I'm Jocelyn Chin, I'm twenty four years old.
And I'm Coco Chan, I'm twenty five years old.
And we're the co-founders of Picnic 'N Chill.
We
do also take a lot of bigger parties, so we do take, you know, bachelorettes, baby showers, all these really
fun events, and those go up to, you know, a thousand to two thousand, depending on how many guests and how many
add ons.
We still wanted to do something special for her and we decided to throw her a picnic and Coco and I do love
making things really cute and we got really good feedback from our friends and family so that we just
started doing some more for our close friends and we're like, maybe we should turn this into a business.
I was laid off and now it's my side hustle turned main hustle, so this is my full time job.
After we went viral on TikTok, that was when I was kind of thinking back like, how is this going to become, you
know, my main hustle now?
And my day job was really taking a lot of time away from me focusing on my picnic business.
And as I saw, you know, more followers, more bookings, I realized, you know, maybe I should take this time and
concentrate on my picnic business because it really is going somewhere.
In the morning, I check my phone immediately.
I look at all the emails.
Usually my car, or Coco's car, is already packed and ready the night before.
So we just kind of, you know, grab a few last minute items.
We go to the picnic and we set up.
We are always there about an hour early.
And after that we have two hours to either run another picnic or we have two hours to go grab some food or
work on emails in our car.
Once we're home, we take out everything from the car so we unload everything.
And again, we sanitize and clean everything once more, since we're home now.
We put away things that we don't need for the next day, and then we grab things we need for another picnic
tomorrow, basically, and we repack the car again and also go over with like a checklist to make sure we're
not missing anything.
We also go over our emails, text our clients for tomorrow, just making sure that we're all set and ready
to go for our picnics tomorrow.
This is a day in the life as a luxury picnic.
It was definitely the game changer for us.
I did not know my video would blow up overnight.
The intention was just to kind of share, you know,what a day in my life looks like.
It was a random morning.
I had no plan for it.
I just picked up my phone and started filming little clips of my day.
TikTok's algorithm just pushed it to so many people.
I was getting so many views all at once, had so many likes and followers, just started coming through my
phone. My phone will not stop ringing.
Before the video went viral, we used to take our bookings using a Google form, and we would just always
like refresh our Google survey and see if we got another booking.
Ever since the video went viral, we had to figure out another way to take our bookings.
That is when we actually had to make the switch to get a website domain, get a scheduling app.
And all these things just happened to us so fast.
We had to adapt to all these changes within one night, really.
We're like, what do we what are we going to do?
We only had a set for two people, but now we're getting inquiries
of four, six, we even had requests for a small micro wedding for like 40 people.
We had to make more tables.
We had to make three more floral arches.
So we really had to get to work.
I just watch a bunch of YouTube videos, we love Google, right so we Google everything.
And even after each picnic, we try to ask for feedback so that we can keep improving our picnics and keep
improving our customer service.
Coco and I have been running all of the picnics by ourselves for the first, I would say four months, and we
hit a point where we definitely need the help.
And so we hired four girls and they all have different availabilities.
And this isn't us hiring because we don't want to do it and we just want to let them do it.
This is because we have multiple picnics at one time.
We're in L.A. right now for a pop up, but we are based in San Francisco Bay Area.
We also do want to hire more people.
We actually just posted that too.
The event industry is so big.
There's so much room for us to grow.
Every day we're trying to learn something new.
Every day we're trying to improve our business.
We would not trade this for anything else like this is our baby.