hey guys today we're gonna be going over three super powerful steps so you can
start attracting influencers to market for your coffee shop so then you can
always have a pact and a full house if you're ready for some simple marketing
strategies that's gonna bring in loads of customers through your doors then
make sure you guys keep watching my name is Wilson and today I want to be sharing
with you the three crazy effective steps that I personally use to attract more
than 50 influencers to market for our ice cream shop all for free towards the
end of the video you will receive the exact templates and procedures that I
personally use to attract the 50 influencers to market for us for free so
you can implement it in your business right away so make sure you guys keep
watching and stay to the end step number one identify your customers this step is
super-important you gotta have crystal like clarity in your customers that you
would like to attract understand their values understand their spending
behavior understand where they hang out what kind of language do they speak
which kind of ban do they follow what kind of food do they like eating
understand everything that has to go on with your target demographic your
customer by understanding the values and understanding what they really enjoy
doing now you can find and locate that ideal influencers that would match your
customers this step is super important you've got to align your customers with
your brand message and your values and also the people that promote for you
your influencers so by identifying your customers profile now you can match them
up with your values and now you can come up with the influencers that you
guys are seeking out and final ining with them now you have the ability to
connect with them and to develop trust which is the number one reason why
people would be coming to your camp they trust the whole point of influencer
marketing is drawing eyeballs and attention to your brand now that does
not guarantee the sale which is why is so important for you to align your brand
and connect with your customers I dive much more in detail with my ace formula
guide which is right below you can download that and it explains so much
more about how we are able to align and connect with our customers and in turn
as a result we're able to grow so rapidly so make sure you guys download
the guide below step number 2 in doing influencer marketing for your cafe is to
compile your top 50 list now that you know who your customers are the people
that you would want to attract them to your cafe then it's time to identify the
influencers to match this profile I'm gonna be sharing this super powerful
trick with you not with a one click of a button you're gonna be able to find all
your influencers in one place now we're gonna jump right into the computer
screen ok guys so to start off you're gonna be pulling up 250 dream
influencers excel sheet this is where you're gonna be compiling all the
influencers into the sheet so it makes life a lot easier so I'm gonna split the
screen to the right and then on my left so right here you see that I already
told one of the influencers that notes for
our band so for you you can find out the
influencer within your area I thought you really enjoy looking at the feed and
just choose a handful so once you're in there Instagram profile using something
like this okay so this is what you are gonna be doing keep in mind the number
of followers is actually irrelevant I would say too whether you choose to work
with this influencer or not actually to my preference I would choose someone a
little bit lower than this probably around like a thousand two thousand
because the fact is we want to be able to provide value and content and the
people that have a lot less followers they would be much more flexible and
much more willing to want to help you and help you promote your brand and you
can grow with them and at the same time which is freaking amazing the key metric
to finding the influencer that that you would want to work with is that you have
to enjoy their content I always say this you have got to align your vision and
your brand with everything that you do including the influencers that you
choose to work with you so let's get right into it
step number one we're gonna scroll through their posts and look we want to
be able to find their contact here so right now we see that her name is Emma
Chu
followers 52k for the sake of
consistency I'd like to put like the whole number so then this whole role
will look beautiful later on instead of writing 52k contacts so there's no you
know here so usually if they don't have an email here I would actually just
Google them so I put them Vancouver foodie and we choose and there's a bunch
of things pop up so I opened up the LinkedIn profile and opened up the
YouTube and Twitter so these are the areas where or these are the touch
points and platforms in which you need to make sure the law because this is how
we're gonna be the look on touch job so potentially right here you see you
can message them on LinkedIn because a lot of times to get a lot of people
reaching out so it's very very important for you to to to reach them at the
platform that they're actually using and you don't know which one D are on the
most so this one is is potentially sometimes in the YouTube About section
we can see that there should be no hand but if
we're gonna be look at the email there you go
right here boom that's the email so this gives you direct access to their email
you can actually put it right here
boom so you can either email don't look like I think usually the best way to
contact someone is by the email if not you can contact them by it at LinkedIn
or YouTube which is about a section or Twitter which has the email as well so
that's awesome if you don't get in reply for that but from them you can Twitter
them and tweet them and you can get a bunch of information from them so that
is awesome so we were able to collect quite a bit of information from Emma so
this column is basically the reach have you reached out to them or not and have
they replied them tonight and also notes that you have like for example if they
replied or if they see something that when you connect with them a lot so for
example food is something that connects with them a lot and then you can see
kind of the videos 1:32 so that she's Asian she likes a good night Mary she's
from Hong Kong so for example if you're in Hong Kong or you from Hong Kong as
well then you can just write in Hongkong so this becomes common common thread
that you guys have which is very very helpful when you're trying to connect
with her later on okay so the second step is to see
for the sake of you know demonstration we're gonna go to another influencer
here is actually like going this long one but usually if they put their
contact here it's a pretty good way indication that she will be checking
missing my way off so this is what it looks like reach four five not yet
okay so then for the next step now that you know these are your handful of
influencers that you would want to work with now a little trick is to see who
they're friends with usually influencers they go to events together so it's very
important that you can find who they're going with so you can reach those people
as well to add to your list so if you click on the picture on the left-hand
corner there's this tag sign click on it
a bunch of tanks here a bunch of tags here so after you open up all these tags
this is the goldmine okay so this is the area so holy crap let's see this is I
guess is the company that they are promoting so that's not someone we want
to reach out to yeah it's a few times okay
so seems like she is another influencer that we can add to our list so for
example
Jason yeah it's few time
make sure that you're only adding them if they fall in line with what you think
is is it on Bryant right so looking at his pictures it's not that nice I
probably wouldn't add it to the list but hey who knows if difference is fitting
to go around so there you go this is
wing the foodie there's there's so many different ways of finding influence or
so for you take the time out to go through the tags and to go through
basically all the pictures and this into your list make sure that you're like a
way of contacting them that's the first trick into compiling your 50 gene
influencers that you can reach out to it but at this time we're just wanting to
come how all 50 of them first the second trip in doing so if this is if you're
having trouble doing this the second tip is to go to this right here this little
triangle click on it boom these are all the different influencers
that you should be following and this would just open up your list like crazy
so for you there should be no problem for you to contact and compile at least
a hundred of these influencers who are gonna be basically promoting for you for
free later on continue this with other influencers on your list until you have
roughly I would say 50 of them this will take you around one to two hours and
then you will be golden and this list is gonna be your best friend now that you
have your fifty dream influencers the fun begins
now the goal for the next step is to convert all these 50 influencers into
your hardcore ambassador just imagine if these influencers have a thousand
followers each and they're promoting your brand
you know 50,000 hardcore fans exposed to your brand your coffee shop so the next
step is like super important pay attention the third step is to align and
to connect this step is super super important this is like the determining
factor of whether you get a full house or not this is something that I
personally use and it's so important I cannot stress it enough a line and
connect if you haven't already pause this video and download the your vision
template right below this template gives you all the different types of questions
that you need to understand and to get clarity on so you can start aligning
with your influencer don't just invite the influencer to come over and take
pictures with you and to try your free food and to promote your brand because
it doesn't give them a great experience you're supposed to create a great
experience for them so then they become your hardcore ambassador for free
instead after you align with your influencers you have to connect with
them to give them an once-in-a-lifetime experience so then that way you can
create a hub and bake and connect with you as an individual that they'll start
understanding the vision of what you see and so then they can start rooting for
you this is the reason why you're gonna start creating a VIP event this is a hub
where you're gonna connect all the influencers in one place at one day
you're gonna give them the red-carpet treatment you treat them like kings give
them free food connect with every single one of them
and make sure that you show them your vision you show them what you're trying
to create what purpose are you trying to create in your coffee shop and only when
you have the ability to connect with them about your vision what they truly
buy into that and when they buy into that when they root for you at this
event then you are golden they're gonna start driving so much traffic to your
business that you're gonna be like oh my goodness what have I done I'm not even
kidding you this is super super super this is the exact same stuff that we
personally news to grow our icecream chain into our international chain and
we have done this so many times and is so refined that whenever we have new
events new products and new new openings we do the exact same thing to attract
influencers to promote for us for free and this also guarantees traffic for us
which is the number one thing that you would need to do a line connect and
explode in revenue I really hope you have found value in this video and if
you have any questions about how to create the VIP exclusive event for your
influencers leave me a comment below I would love to share much more with you
guys as I recount the three crazy effective steps in order for you to
attract influences to market for your coffee shop so it's always packed with
customers here we go step number one identify your customers step number two
compile your dream 50 step number three align and connect once again if you want
to leverage off influencer marketing then follow these steps I've used these
steps and I've implemented them and they're super super effective if you
want your coffee shop to be full of customers then make sure you follow
these steps I guarantee that if you follow these steps you will have results
that you will be able to have people coming through your doors and that you
will have your top influencers on your list that would always be promoting your
brand as promised my commitment to your success I've included all the documents
and templates that I personally use make sure you guys download them from the
link below it's my gift for you take an action find your dream 50 and go kill it
owning your own cafe is one of the most rewarding experiences
you get to control your own schedule and when you walk in you've read it by your
regulars and you pull up your laptop you'd be working for a few hours and you
have a sense of belonging while this cafe gives you financial
freedom and the journey and creating this vision starts right now take action
download the guide and start driving traffic through your doors if you like
this video smash the like button if you have questions leave it in the comments
below if you've taken one thing that you think is super valuable leave me a
comment below and let me know what that is otherwise subscribe for much more
videos and trainings I'll see you guys next week