do you know what Google looks at to determine whether your mobile site
should rank on Google search listings if not you need to stay tuned for this
video all right welcome back everybody my name is Jordan Steen and thank you
for joining I'm also known as Cereal Entrepreneur at this channel we always
talk about social media marketing, starting an agency, building a personal
brand really just anything you want to know about starting an online business
so if you want to know more about that hit the subscribe button and the
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updated with all of our templates guides free giveaways that we do every single
week here at Cereal Entrepreneur so previously Google actually used to take
a lot of the data collected from desktop users to use to optimize the experience
for its platform ultimately people are using their mobile phones to do searches
on Google and really to do just about any action that you would do online on
their phone and the reason why is because of how convenient it is it's
always with you now right and it allows you to get that information a lot
quicker purchase things make decisions a lot faster so being that most of you are
running marketing agencies you're gonna want to understand how to get your
clients to rank on local search listings right and especially when people are
doing it on their mobile phone and so these things are important to understand
but let's get into some of the more important technical details that you're
gonna want to understand as well so let's look at how this works
in the past again Google is more focused on desktop search volume right and more
about people using their desktop to get on the internet so what they were doing
was a desktop first approach where they would send spiders to crawl for a
desktop site and if the spiders crawled and recognized that there was also a
mobile site it would basically add value to that website's search engine ranking
because of the fact that it had both right and it was trying to make it easy
for people to use mobile now that mobile is more important Google is actually
using a mobile first indexing method where they actually will index your
mobile website first and then if you have a desktop site which most of you
are going to if you have a mobile site then it's going to index that as well
and take in that information which means more SEO juice for you ultimately what
this means is if you only have a desktop version of your site it's going to
impact your SEO in a negative way what I recommend personally is to get on
something like WordPress that's my favorite site to use because of its
responsiveness already via mobile and desktop now that doesn't mean that
WordPress is the only site that works but it's just my favorite as long as
it's really responsive and it builds for desktop version and mobile versions of
the site it usually works out pretty well
oh and quick question have you guys ever been to a web site or going on your
phone and went to a website and it wasn't optimized for mobile and the
experience was just awful if you have just right "yes I've definitely done that"
in itself or "no I haven't done that Jordan what the heck are you talking
about?" right below this video so what does this mean for people who don't have
a mobile site it means number one you need to get your site developed for a
mobile version meaning if you don't have something where it's easy for it to just
responsively say here's the desktop version here's the mobile version then
you might want to number one look at switching platforms or number two have
someone again build that mobile version now how do you optimize your mobile
version of your website well that means taking all of the content that you have
on your big desktop website where you're able to put more information and
basically condensing or making the design a little bit different but still
similar to the desktop you want to have bigger texts on mobile meaning it should
be easier to read on your phone or the font should be bigger on your phone
because of the fact that it's a smaller device you have a smaller screen buttons
buttons are a big thing that need to be taken care of and that's because buttons
are usually hard to press or harder to press from a website on a mobile phone
so you might need to optimize the size and styling of your buttons I would also
make sure to go through and check any videos or any title type of interactive
content that you might have on your site because when you do the conversion it
might not make it perform in the same manner that it does on your desktop
version so go through and check all of the functionalities and make sure things
that are on mobile are actually working the same as they would on desktop
finally the site load speed needs to be super quick which on a mobile phone is
gonna be a lot slower than usually a desktop will be so that means you're
going to want to condense file sizes even more if necessary and also if you
haven't been doing that already with your photos and video you're gonna want
to definitely do that because otherwise your mobile version is gonna be super
slow so I'm gonna give you two resources that you're going to want
to use to make sure your website is optimized to the best of your ability
number one is a free link that Google provides for you to do a mobile check it
kind of does a test and says hey this is where you can make improvements that
link is gonna be in the body of the description below so right below this
video in the description just click that there's gonna be two links at the top
and then you'll see in the body somewhere a description or in the
description you'll see the following link right below here in this video the
next thing is we actually put together a video on why most people's websites suck
and why they don't perform at the level that they're hoping for so check out
this video in the top right hand corner now remember guys the future of
marketing and the future of really anything that we're doing online is
mobile and the reason why is because people like to have easy access to the
things they need and want right now so the best way to do that is to be where
they are at every second of the day which is wherever their phone is usually
most people are that way so that means make your website mobile-friendly make
all of your your interactions all of your pages your sites your landing pages
everything online needs to have a mobile-friendly focus and if that's not
the case if you know for a fact that your customers are on desktop you still
want the mobile version because I promise you they're still going to be
checking on their phone as well but as I said at the beginning of this video if
you've stayed to the very end I'm gonna give you the resource that you're gonna
want to help rank your content on the first page of Google or your website's
on the first page of Google it's a video we put together about that topic check
that video out in the top right hand corner over here and we've also left
it's the second link in the description right below this video so check out
either one of those and you can get access to that but that's it for me guys
thanks for joining me as always if you are brand new to this channel hit the
subscribe button and the notification bell in the bottom right hand corner of
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give away for free but that's it for me guys thank you so much for dropping by I
will see you guys on the next video until then Cereal Entrepreneur out bye
guys but let's get in but let's get in how was that ready to start living the
six-figure work wherever be your own boss lifestyle will at Cereal
Entrepreneur Academy will teach you how to use a laptop and Internet
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see you in the
course, Cereal Entrepreneur out!