- So, coming up with YouTube video ideas
is challenging enough, but even more so
if you want to come up with ideas that get lots of views.
- In this video we're gonna be talking about
three creative ways to make sure
you never run out of video ideas, coming up.
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That's:
- Hey what's up Sean here.
- Benji here.
- And this is Video Influencers,
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- So, you will hear a lot of advice
about having a good title on your videos,
having a great thumbnail,
optimizing your videos and your tags.
And all of that's important, but honestly,
you know what's more important?
The topic, the actual video idea itself.
But it can be really challenging
coming up with good video ideas.
- Absolutely, you know, the number one
mistake people make is assuming you
know what people actually want to watch,
what people are gonna search for.
And that's why we're gonna talk about these three tips,
to help you do that right now.
- So, tip number one is:
And actually first things first,
we have a really cool tool we want
to share with you called Keywords Everywhere.
Just go to keywordseverywhere.com,
it's entirely free, and then you can install it
in either Google Chrome or Firefox,
and then when you do it'll make
all of your webpages magic for coming with video ideas.
And the first place we'd recommend
researching is actually Google itself.
So, what you can do is type in your niche,
let's say you were doing fitness videos of some kind,
workout routines of something like that.
You start typing those in Google,
and do a search, and Keywords Everywhere
will actually show you a whole
bunch of keywords on the right side of the page.
They will show you the search volume.
And what you're seeing there are actual
potential video ideas, and how many times
their searched per month.
Remember, YouTube is a search engine,
and so if you find a title that has
300 searches a month, or 3000 searches a month,
and your content ranks for that,
that could lead to 300 views a month.
3000 searches a month.
And so start by installing that tool,
and finding video ideas right on Google.
- There's two things you can do
within YouTube that I would highly recommend,
first off is, just typing it into the YouTube search bar.
When you type in a word or a phrase
YouTube is gonna prompt all these different tags,
all these different words and phrases
to suggest different things that
you might be wanting to watch.
And, why I like this is because it's easy.
The second place is trends.
YouTube tends specifically, on this page,
it tells you about what's actually
being watched on the platform to
help you get more ideas to get more
views on the videos you'll be creating.
Third place you can go to research
different ideas for videos is Google Trends.
Why I like this is because it's
gonna not only tell you what trends are gonna be popular,
but also when to hit the trends.
A great example is Halloween.
A lot of channels they can do recipes around Halloween,
obviously Halloween costumes, party ideas.
This is the thing, with Google Trends
you'll know when people are actually interested.
You would assume that people are interested
in Halloween in October, but Google Trends
will actually show you that in the
beginning of September is when interest starts.
And this is why you wanna use Google Trends
because if you can hit it at the beginning
of the temple, at the beginning of rise in interest,
the better chances you're videos
will get maximum amount of views for that topic.
- The second tip for coming up with
video ideas that actually get views is:
It doesn't matter how big or small they are,
we want to encourage you to ask
your audience more questions.
So, this could be using things like just in a video.
In a YouTube video you say, "Hey, what kind
of video ideas would you like me to make in the future?"
Here's what you're learning, you're not just
getting video ideas, you're getting
video ideas that your audience already cares about.
So you know that at least one person will be into it,
but probably their speaking for multiple people.
And so, the more feedback you can get
from your audience the better.
- Absolutely, this is one of my favorite
ways to get feedback from your audience,
which is using polls, because number one,
it's super easy for people to be involved.
It's one thing to ask a question and get answers,
but a poll, yes and no, multiple choice.
We're finding that we get tons of engagement
especially on things like YouTube polls, or Twitter polls.
Definitely a great way.
And this is the thing, it goes back
to what I said at the beginning of the video,
which is don't assume you know what people wanna watch.
Oftentimes we're even mistaken
about the videos that we should
create when we read the poll results.
- Absolutely, and so practically, definitely
use Twitter and you could do polls like Benji said,
but you could also do questions like,
what is your biggest challenge right now?
Or, how can I help you the most?
Or, what is a video you'd like
to see me do next?
Or, you might say, I'm thinking about
doing a Q&A video, do you have any questions for me?
All of these questions, whether on Twitter,
if you have the community tab on YouTube,
we've done a lot of posts on
Video Influencers or Think Media.
Whether that's polls or just questions.
You could do it in your YouTube comments.
And you could also do surveys.
We've done Survey Monkey surveys here on Video Influencer,
which there's a free program and a paid program.
And then Benji will also use Google Surveys,
which is also free.
Pretty easy to make. - Yup.
People can submit information, and you can
get a little feedback, and this will even
maybe give you insights into not just a video idea,
but really what people are dealing with.
The kind of language their articulating their problem with,
or their pain point, or their challenge.
Maybe you even survey some demographic data
or some other things, which will all help you
get the information needed to create better content.
- The third way is:
The reason this is so powerful is
because if you don't have an audience yet,
sometimes looking to channels that
are related to your type of content,
or the type of content you wanna create,
is a great way to find out what are
other influencers doing that they
know is working for their audience?
A second thing you can look is related channels.
Now, you're not gonna have this if you're just starting out,
but it's on the right side, it's a banner
at the lower part of your channel page,
and that is a list that YouTube is
saying are channels related to the
type of content that you're creating.
And again, very powerful to look at these related channels,
look at what videos are working for them,
cause potentially you could get some
ideas from their videos for your own channel.
- Absolutely, and so, check on your channel
if you have that related channels area,
and if you do, YouTube is telling you,
those are channels that are in your same cluster.
Then the next step is to actually
go over to the channel and look at
which one of their videos are maybe
doing better than normal, and we have a tool
that we love to use, we talk about it all the time here,
it's called vidIQ, and if you wanna sign up for that
free you could just go to:
But, vidIQ gives you a really cool tab that says trending,
so it's an additional button once you have it all installed.
So, what we could do is, we could go to Video Influencers,
look at our related channels, then what we could do
is click through and go to their videos.
But not just all of their videos, some of their
videos may have done well, their subscribers
saw them, and then they disappeared.
But when you go to that trending tab,
that reveals the videos that have velocity.
What's velocity?
Views per hour.
And sometimes some of your competitors,
other people in related niches,
their videos might be getting 10 views an hour,
30 views an hour, and sometimes those videos
could be six months old, even a year old.
So the key is, you want to identify
the related channels, identify the videos
on their channels that have view velocity.
And then what you wanna do is,
create videos that are similar.
Of course we're not saying, "Copy the video."
but join the conversation.
So if somebody like our friend Tim, or Darrel
create something about new YouTube features,
we should create that too.
And here's the goal, when you do
that for videos that are in your same
cluster and related channels, the likelihood
of you showing up in their suggested
videos is extremely high.
And suggested videos are the number one
traffic source on YouTube.
So think about it like this, if someone
in your niche is getting 30 views per hour,
you create a solid video that's about the
same conversation, the same recipe,
the same workout, whatever it is,
you're kind of like hooking a grappling hook
onto a freight train.
And maybe that could lead to your video
getting one to five video views an hour.
That's a big deal.
You do that multiple times over,
by creating strategic suggested videos on related channels,
and you can grow your channel fast.
- And you guys, this is so important
to understand the significance of,
so, we're not just saying try to get onto suggested videos,
like on the side, but literally,
when people go to the YouTube app, and they open it up,
the first thing they're seeing is
videos curated by YouTube suggesting
you should watch based on what you watched before.
If you understand this, and kind of reverse engineer em,
say the followers of a related channel put out a video,
and then their interested in a video,
but then you have a video that's similar to it
because the idea, the content is similar,
or maybe the exact same, but it's in your own voice.
It's with your own perspective.
There's a good chance you could get
suggested in that feed before people
even get to their subscriptions.
That is powerful because that is
probably the number one thing that's
influencing people viewing videos
on YouTube more than anything in 2018.
- So those are just three tips
for coming up with video ideas that actually get views.
Question of the day:
What gets you inspired?
Definitely post those in the comments
section below, and remember some of the best
tips and feedback come from you, the influencers community.
So connect with everybody in the comments section.
- Thanks so much for watching,
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