ERICA HANSON: So, next step, we are
going to be introducing the team called WorthyWalk.
They built an app called WorthyWalk,
and they're based in Pakistan.
It's really cool.
It definitely encourages people to have a bit more fitness
and gives people incentive.
So I definitely need that right now these days.
So I would love to use an app like this.
We also have Kat, from the Android team, who's
going to be joining us again to ask
the team a couple of questions.
So let's take a look at those demos.
SYED MOAZZAM MAQSOOD: From the past few years,
Pakistanis have forgotten how important this daily walk is,
due to which a disease pattern is gaining a huge changeover
from acute, specifically in South Asia,
where malnutrition is given its due attention.
But the emerging epidemic of obesity tends to overlook,
where it causes 2 million people's deaths every year,
globally.
Having said that, there is another issue
faced by our local businesses where
they are having trouble reaching out
to their potential customers.
So, to help these people out, and to bring these death
numbers down, we have developed an application
called WorthyWalk.
WorthyWalk incentivizes each and every single step
you take for yourself with some amazing rewards,
with the collaboration of different businesses
and brands.
And for the gamifical unit, a leaderboard
where users can compete for some amazing prizes,
provided by different local sponsors.
We launched his application back in December 2019,
and here are some of the users' feedback.
MUHAMMED AHMED GUL: So WorthyWalk
kept motivating me to walk by its leaderboard.
There are people who are trying to compete with each other.
So I also tried to compete and won the bonus.
I lost a lot of weight, and won airdots.
So its a win-win situation.
It's very easy to use and I highly
recommend you guys to try it.
ERICA HANSON: Hi team!
Hi, team WorthyWalk.
So great to see you here.
I know calling in all the way from Pakistan.
So happy to have you here with us.
How are you all doing?
KRINZA MOMIN: We're great.
SYED MOAZZAM MAQSOOD: We are good.
ERICA HANSON: Good.
Great, good to hear.
And we have Kat, who's joining us again for the Android team.
How's it going, Kat?
KAT KUAN: Good, how are you?
ERICA HANSON: I'm doing well, thanks.
Yeah, I know you have--
you took a deeper look at the project
and had a couple of questions.
I'll pass it over to you.
KAT KUAN: Yeah, so congratulations.
Great job on the app.
I love the video and testimonial that you included.
And I really like how, at the heart of the app,
you are trying to encourage a healthy habit,
and also providing users with incentives and a leaderboard
to get them motivated.
So I'd love to know more about how you
got the businesses involved.
What was it like approaching these businesses?
And what's your strategy going forward?
KRINZA MOMIN: Yeah, so thank you so
much for asking this question.
Because, you know, at WorthyWalk the one thing
that we were very much excited about
was how we are incentivizing each
and every part of the user.
So for that, when we first launched this application back
in December 2019, we identified that our major user
base is youth, and like, students in general.
So we looked for brands that can reward students
with tremendous discounts and deals.
And so we were very much focused on bringing local brands that
are just entering the market so that we can provide then
marketing and promotions through our social media platforms,
or application, or website as well.
And the other thing that worked for us was the CSR.
And CSR is basically the corporate social
responsibility, which is nothing but a regulation
that a brand has to agree to take part and contribute
in this venture as a charity nature.
Which is, you know, in turn allows
them to build a positive brand around themselves.
And I think for the future, we are very much open for, I
think, the big promotions through promo codes
and as banners so that we can use
this idea for our monetary benefits as well.
KAT KUAN: That's great.
It sounds like you're building a whole ecosystem.
And it's win-win for the users as well as for the businesses.
KRINZA MOMIN: Definitely.
KAT KUAN: Great.
So I'd love to know more about the technical details
of the app.
Was there certain parts of the Android platform
that made it easier to build?
Or were there certain parts where it was more challenging,
and you had to maybe implement something custom?
SYED MOAZZAM MAQSOOD: [INAUDIBLE]
So if you keep that in mind, that you
have to make [INAUDIBLE] that no one can [INAUDIBLE]..
ERICA HANSON: And it's a bit hard
to hear you, sorry about that.
If you could talk into the microphone.
Yeah, I think that's it.
Hi, we can hear you, thanks.
SYED MOAZZAM MAQSOOD: OK, so keeping that in mind
that we have a leaderboard as well,
so what we achieved there, we--
and to keep this in mind, we actually
have to see if a user-base compactor disc don't
spoof our technology.
So what we did, we actually used different sensors.
We used a GPS, we used accelerometer that no one can--
that we can actually verify if a person is walking and covering
some distance as well.
So we use this technology-- to use this technology,
we have to write a custom code as well.
We have to set thresholds for what a human being could walk.
And we use different ratios as well
to check how perfect the walk was.
So, yeah we did this, we actually--
this was the most challenging part,
that we actually had to make this leaderboard as
far as possible.
We used a firebase as well, which was pretty easy-- easier
to use.
And it was really easy to use.
These were the technologies.
KAT KUAN: Great to hear that insight.
And yeah, it sounds like the part
that you had a custom implementation
for is going to be really a unique differentiator
for your app.
ERICA HANSON: Great.
So now let's take a live question.
We're going to pull from the live chat.
How did you test your app in the real world?
SYED MOAZZAM MAQSOOD: OK, so actually, we
launched this application back in December 2019.
Before that, we didn't test it well,
but the first three months we kept--
we actually launched this as a beta version
of this application.
So what we did, we launched this application
from our university, [INAUDIBLE] university in Pakistan.
We actually launched this application first
in our university, and we actually
encouraged every student to use this application
and tell us how--
what are the problems you guys are facing?
And what should be added or what should be fixed?
So for the first three months, it was hard,
because people were actually texting this is missing,
this is missing, and you can actually get this.
And we took a lot of feedback as well.
So yeah, we tested this application
back in December 2019 for the first three months.
KAT KUAN: Great.
And I see that you must have improved the app a lot.
You have really good ratings on Google Play.
So congrats for that.
SYED MOAZZAM MAQSOOD: Thank you so much.
ERICA HANSON: Yeah, that's great that you've launched
and people are using the app, and it's
helping people stay fit.
So that's really good to see.
Great.
So thank you so much for joining us and talking to us more
about your project WorthyWalk, and I really
appreciate you being here with us.
And Kat, thank you so much for joining us
for the last couple projects.
KAT KUAN: Of course.
It was a lot of fun.
Thank you.
ERICA HANSON: Thank you.