- [Neil] Hey everyone, it's Neil Patel
and today I'm going to be breaking down
the different content types on Facebook
that you could be leveraging to help you get
to 200,000 followers.
Now, this is a six lesson course covered over two weeks.
If you miss any of the previous lessons,
you can find them at Neil patel.com/training
and click on Facebook Unlocked.
So when it comes to content types,
you want your audience to interact
and participate with the different types of content
that you're leveraging
and at some point you even want them to
purchase products from you
and you should post precise content
and material that people want to really engage in,
because if they're not active
they're less likely to share your content,
like your content, engage by reading the comments
and more importantly if they're not engaging
and they're not active,
they're very unlikely to buy from you.
Now I'm about to break down the types of content
that will be very powerful
to grow your views and reach on Facebook.
So are you ready?
Well, first off Facebook on mobile
this is where they generate the majority of the revenue
and this is where the majority of people
are going to see your updates.
So if your content isn't mobile friendly
and great for mobile devices,
you're not going to do that well.
Here's an example of how people are doing ads
and images on mobile devices.
This is roughly what they look like,
and if that's how your stuff looks like,
you're going to do okay, if they don't,
you're not going to do as well.
As people scroll, this is what a feed can look like,
as people are selling products, services
you want to make sure your stuff stands out.
If it doesn't stand out,
then you're not going to end up doing well
and that's a really important part,
because a lot of people have short attention spans
and if you don't show them stuff that appeals to them
right then and there, you're not going to do well.
And here's another example, thin is an in-ad stream,
people are scrolling, they see something,
they like it, they watch it.
So what kind of content should you post,
so people when they're scrolling in their feeds,
because that's when they're going to typically
see your information,
what should you end up posting to get their attention?
Well, let me break some of them down.
First, how to post,
no matter how good a quality your content is,
people love how to posts,
that teach them how to do something specific.
When you look@neilpatel.com,
I have a ton of how to related videos
and I'll teach you how to get more traffic, more advertisers
or even more traffic from Facebook, like I'm teaching here
and then people ask questions,
relate to that how to material,
I'll go and I'll respond.
And another thing that's similar to how to material,
is video tutorials, because Facebook loves video
and they're trying to go after YouTube.
Anything that shows people how to do things
step-by-step, does extremely well
and here's an example of what I mean by video content.
I have different courses,
just different videos that are standalone
and they break down how do things step-by-step
and that works extremely well.
Industry specific stats also does well,
anytime you give data people like that,
they don't want to just go on Facebook and be like,
oh yeah, this sounds right
and you're just making something up.
Data that's fact, that's relevant,
that can give them an edge up on their competition
does well, so any stats, new information
or anything that they wouldn't think would be normal, right?
When you're breaking down data that tends to do well.
Like for example, if you said something about,
80% of people drive cars and that was a stat,
I'm making it up, but let's say that was a real stat
people like, okay whoop de do,
there's nothing unique about that.
It has to be something that's more shocking,
and again, I'm making this up,
17% of people in the last 12 months,
have given up their car and started using Uber.
So that's the example of a stat, people are like
"what?
"I would have never guessed that"
And that's the kind of stuff that does much better.
If there's also anything timely like industry news,
you'll do well from that,
so if the government's working on something,
or there's some issue that happened overseas,
or something that is within your industry,
for example Google releasing an algorithm update,
that's all examples of industry news.
Then if you have any case studies,
I've done this a lot,
so a good example of this is we've analyzed
five billion articles from 64 countries,
here's what Facebook loves,
or we analyze 120,000 Google ads
and here's what we learned about local businesses
all that kind of stuff, that case study,
that market data anything related to specific segment,
or sector tends to do well,
live demos, checklists.
This is pretty self-explanatory,
people love cheat sheets
anything that they can quickly skim
and get a full grasp of what they need to learn.
Q and A's, as long as you're willing to
answer everyone's question,
you can do ask whatever your name is, anything.
So in my case, it would be ask Neil anything at ANA
or if my name was Michelle, like my wife's,
it would be asked Michelle anything
and do the questions,
make sure you're responding to each question
that your audience has and answer it.
People also want roundups,
there's a lot of interesting stuff around the web,
there's over a billion blogs,
so it's hard to keep track of news within a space.
So anything that is time sensitive,
that's related to your industry,
that people can just go look at your list
and see what's happening, that works too.
There's also ways that you can make your content stand out
just through creatives, whether it's images
or a carousel of images, or canvases, or videos
all this kind of stuff can help your content stand out,
so make sure you leverage these different
creative types as well.
And there's no one size fits all,
what works for your competitor,
even if in the same industry may not work for you,
because a lot of times audiences are different,
or when they started times were different
and things worked out differently.
So make sure that you test
and you figure out what's working for you
and then adapt and keep leveraging that more and more.
I also recommend that you test out,
doing instructional guides
This is what I first started off with back in the day,
the advanced guide to SEO,
this kind of stuff built a lot of back links,
a lot of awareness and just drove tons of traffic.
If you have a podcast,
also consider posting your podcast content on Facebook.
If you don't have a podcast,
you should consider creating one,
it's booming right now, there's not that many podcasts
and whoever's there, even if you don't do
much marketing at all, you'll get a ton of listens.
Inspirational quotes do really, really well,
I think one of my best posts on Facebook was
that Elon Musk quote, I forgot what the quote was
but I know it had more views than anything else
and this was before Elon was uber, uber rich.
Technically he was already really rich back then too,
he was worth probably a billion plus dollars
but now he's worth much, much more than that.
Check out Facebook Messenger marketing as well,
you can use tools like Many Chat
to communicate with people on your fan page,
this is a type of content.
My favorite part about messenger bots is
the open rates are extremely high on this
and you can get people to buy products
and services from you.
I also would consider creating a video blog,
video blogs are really cool because,
it's like them following your story, your life.
For example, like the Kardashians,
you can create some sort of effect like that,
which can do quite well.
One of my favorite things to do that I don't do enough of,
but I need to do more and more
and it's worked really well, was going live on Facebook
and when you go live, you can even do that with webinars.
They have a huge audience over 2 billion people
who are on Facebook on a monthly basis.
So if you go live, because they're trying to compete
with television networks, they're much more likely
to show that content to everyone,
which will allow you to do better and better.
When you're going live, I recommend having some
call to action in there,
even if you're telling people to go to a specific place
and you can get leads and sales from that.
I did something similar with Bounce Exchange,
I was in their office and we went live on multiple platforms
and we talked about their solution
and marketing and all this kind of good stuff
and they share some tips, so that was pretty cool.
Now some ROI numbers, when it comes to streaming webinars,
here's some numbers from a client that did
over 400,000 in sales, over the course of 10 live streams.
And the numbers are quite amazing,
a lot of people registered,
a lot of people attended live.
Good amount of purchases,
there were some refunds but still,
the numbers were amazing
and you can do a lot of cool stuff by just going live
and spending a little bit money on ads
and I'll show you how to do this more in-depth as well,
as we get through the course.
One strategy that I want you to test out,
that not too many people use on Facebook,
is go and find groups related to your industry.
So do a search on Facebook,
type in a keyword like fitness
or whatever it may be and then from there,
participate in the group,
join the conversation, get to know the people
and eventually I want you to reach out to the group admin
and when you're building a relationship with them,
what you'll want to do is, you'll want to see
if they're down to go live, because if they go live,
all their members will know about you
and then you can even do the same for them
with your group members, right?
because I taught you how to create a group
in the last lesson, if you missed it,
you can find it at Neil patel.com/training
and click on Facebook unlocked.
And when you're going through that process,
what you'll want to end up doing is,
you'll want to have offer for whatever product
or service you're selling,
just like I showed you in that webinar example.
And with all this content, make sure we purpose it
from Instagram to WhatsApp, to any place out there,
you can repurpose your content,
even on Twitch and LinkedIn and YouTube.
If you're not repurposing it,
you're not getting as much mileage out of your content.
That's what I repurpose my content
and I put it everywhere,
I'm putting my content on YouTube, LinkedIn, Twitter,
because it just gets me more traffic.
I have this checklist for you to make your life easier,
go to Neil patel.com/training,
click on Facebook Unlocked,
it's the third lesson in there.
You can find the left-hand navigation under Week One,
it's the last lesson in there
and I want you to download this template.
Next week, I'm going to teach you how to get
more organic reach on Facebook,
and then I'm going to go over advanced strategies.
And of course, we're going to break down paid media strategies
because I know we've covered that in the last few lessons,
but I haven't gone in depth on that.
And last but not least
I'm going to teach you how to grow your brand on Facebook
and generate sales from that brand.
So with these Facebook content types,
you won't run out of ideas for a very long time
and it should make it easier for you to repurpose.
If you enjoy this video, like it, share it,
subscribe to the channel, tell the people about it.
And if you have any questions, leave a comment,
I'll do my best to answer it and help you out.
If you want my team to just do everything for you,
check out my ad agency, Neil Patel Digital.