Today we've gone to Moscow to see what to expect from the World Cup we're gonna see how everything is prepared
We're gonna see how the brands prepare and then we're also gonna go see a football match, so join me this is Russia
So what's it?
actually like going to a football match in Russia well first things first you have to get to this stadium and
For that you have to have a bit of patience because the traffic is
absolutely terrible
So leave early now once you got into the stadium
you have to get in this match farad is the official Test match of the World Cup finals of security is very tight and it's
Very good to see after you through that maybe you want to grab a pregame
Snacks to remember to bring cash now. We also wanted to rate the food
We didn't bring cash only for our credit cards, so we couldn't get any food so I can't read it sadly
But it looks like your typical
Football food, that's just the way it is we got all our fans
There's a lot of fans and the stadiums are in general looking pretty good
They look more than they look like everything you would expect from a World Cup Stadium
But there have been a lot of other preparations other than the stadiums and the food and the infrastructure and the
security so we decided to speak to Adidas to kind of pick their brains on how you prepared for such a big occasion as the
World Cup as a football brand
But how did you?
Start off the whole journey towards all the new products for the walk up
How do you prepare one of the things that we truly believe that our brand is is unique about is that we have that ability?
to
to look at the cultural references of being part of the world cup from the beginning and
Actually take it forward in 1970 a ddos made the world's first black and white football
For on pitch visibility as television was changing how people even perceived football at all right?
They weren't from listening on the radio to seeing on TV the ball became black and white and that's when a football
Locked itself in as that's what a football looks like
You ask a roomful of people to draw a football and everyone draws the Telstar you want to send someone an emoji and up pops
A Telstar and we really wanted to create a ball that celebrates that bonding between the football and a ddos
I think without football. There's no ID does
I think without any task football would look really differently and I think the balls a good example of that so
We built a World Cup ball. That looks how a football should look
What did we do in a design process, so we definitely wanted to revive our history?
We want to showcase our authenticity in football. You'll see that the thread of product from
Footwear
Jerseys, and the balls has that spread and that's something that we we believe is unique to us
But it also gives us a great chance to to play a little bit with with iconic
You know memory details, but always present them in a new way
What's the excitement like looking forward to such a big event I cannot describe because it's always something something special inside inside
said the hearts or play seven tournaments and
Know it's always something specialist
I'll say I think Freddy does an especially adidas football
the connection to those really special moments is something that no one else can do like being the
sponsor of the German national team when they won the World Cup in one of the best jerseys ever made you should celebrate that and
I think this is something to be really proud of but it's not a crutch for holding things in the past
It's a it's a mechanism to create things that only a ddos could create and create brand new product
But with a really emotional connection than not anyone else could do can imagine it's four years of
On a ball so and then seeing how well it's got perceived especially tonight, so this is something that is super rewarding
And that's a big. Thanks to my team back home as well
They did a phenomenal job in creating their product creating products that you know some of the goals are gonna be celebrated for
Many years beyond and having those products be part of something that you you and your teams are creating
It's is a lot of pride in it a lot of pressure, but a lot of pride at the same time
I believe we've made the best football jerseys ever for the World Cup
And I think when you have a look at the the technology. That's in the fabric that cut the construction
They're really very incredible pieces. I think if you look at the ball. It's a brand new never made before panel shape its
Computer bonded it's got an incredible new internal construction for much better performance, and it's got an NFC chip in it
But at the same time it looks more like a football than any World Cup ball for the last 15 years
That's the magic the connection between
the authenticity that only idly desk could have and the
Incredible high performance engineering the only ID desk could do and I think this gives us a very
Unique place in the sport so the ball is ready the boots are ready the stadium is ready and from this test match it seems
that wash itself is ready for the World Cup in 2018 security is good for maybe the
Transportation and the traffic can improve a little bit so while I wake my way
back from the match and
That kind of that's gonna take a long time you should also make ready for the World Cup by clicking all the videos you can
see
right down here make sure to numb is a single thing by clicking the green subscribe below my head leave me a thumbs up if
You had a good time and spread the word by sharing this video with your friends and with that said signing off cheerio