- On this episode, we talk Peach, we talk interruption
and value, and we talk new year's resolutions.
(hip hop music)
You ask questions
and I answer them.
This is the #AskGaryVee Show.
Hey everybody, this is Gary Vay-ner-chuk and this is
episode 174 of the #AskGaryVee Show.
I'm a little salty.
I'm supposed to be recording my audio book right now,
there was some calendar mixup.
Not sure, haven't gotten to the bottom of it just yet,
doesn't really matter, spilled milk.
Not interesting in dealing with it.
Moving forward, taping the show.
Actually you'll see the moment where I found out there
was a mix up, as DRock is doing DailyVee 004.
Super meta, it is what it is.
Tyler's tying to figure out my phone there.
Do a little Snapchat while we're doing it.
India looks super ready.
- I'm super focused today.
- Let's just do it, let's just do it.
I'm ready.
- [India] Okay, cool.
- [Voiceover] MJG asks, "Do you set personal
"and business goals for a new year?"
"If so, how do you stay focused throughout the year?"
- I do not.
I have one business goal which is to buy the New York Jets.
Really, my business goal there is to have the game of
trying to buy the Jets.
I do set personal goals, they come ad hoc.
You know, I started taking care of my health in July,
not in January.
So, I don't.
I understand why people do, it's a fresh start,
makes sense.
Whatever works for you.
I keep myself in check by talking to myself often.
I probably communicate with myself more than most people.
It's not like, "Hey Gary, hey Gary," any kind of weird
or silly or interesting stuff.
It's just I think a lot.
I ponder a lot.
I check myself if I'm happy or focused or what have you.
So I don't do anything in the new year.
Though, I tend to do things in a new year.
So I'm sure this Snapchat hustle has a little bit
to do with the new year.
But, no I do not.
- [Voiceover] Kevin asks, "You are incredibly passionate
"about Snapchat now.
"Snapchat's been around a few years, why now?
"What's changed?"
- Kevin, I've done this a lot.
I did this with Instagram, as well.
I only get really loud in my career when I think things
hit that moment when we're
just a year away from
mainstream.
I'm in love with the moment when something's much bigger
than people realize mainstream.
Right before I went on to do this show right now I just
retweeted that the White House went on Snapchat.
Which I think has always been a symbolic kind of thing.
Media for other things.
I have had a good understanding of consumer behavior.
A website in 1996, email marketing in 97,
Google ad words.
Starting a YouTube show.
People are just ri--
I bet you could Google right now why starting a YouTube
show is a good idea.
I did that 10 years ago.
Twitter, changed the course of my career.
I wrote a book called Crush It! that basically speaks
about everything that's going on right now on YouTube
and Vine and Instagram and Snapchat.
The reason I'm passionate now is even though two years
ago I was like, "This Snapchat thing is gonna win,
"the numbers are there."
This is the moment right now where I see that window of
12 to 18 months to really land grab at scale
before the whole market comes along and tries to
do the same.
I believe that that's why so many of the people watching
this show and watching my content are gonna win.
Many people that were already paying attention to me
because of what I did on YouTube focused on Twitter
and Facebook pages and were successful.
Because I didn't yell about Instagram as much 'cause I was
very head down on Vayner.
That was probably the one, it happened so fast.
It happened so fast, it didn't even--
You know what's funny?
I know you asked me right before we went on you want to
do something about Peach, I do.
It's the rea-- like, Instagram happened so fast that I
didn't have time to let it go mainstream and then
talk about it.
So, why now?
'Cause it's the moment, my moment.
And my moment is defined as the attention graph moment
which is the moment one year before something goes
completely mainstream or I think something's big enough
to really land grab and I'm not guessing and I'm not
wasting my time.
Which is what a lot of people ask me.
They're like, "How do you not waste your time?"
Easy, because I'm tasting like Peach and MusicAlly,
but I'm not all in.
It's funny, a lot of you are like, "Why's he s--"
I hear a lot of people saying, "Is Snapchat paying Gary?"
Oh Gary invested in Snapchat a year ago.
Guys, I care about my personal brand and being right
more than anything.
More than anything in the world.
It's how I will make all my money.
There's no transaction that will trump me being this
right historically.
Show me that ghost, Staphon, grab me the ghost.
I mean, what episode was this ghost on?
Like 100 episodes ago.
Like, this isn't like today.
This isn't like, this has been watching carefully,
calculating.
What do you think, all this is like by accident?
You think I got (censored) lucky?
You think it's this?
You think I'm throwing random shit on the table?
You think I'm predicting Peach is gonna be number one
and then hoping three years from--
No.
It is an understanding, it is a talent of understanding
when things are on the dawn of compete main street-ality.
And so, I'm loud now because I'm gonna end up
being right.
Geeze.
Some serious (censored) silence.
(humming)
Such a good song, right?
- [India] So good.
- I like deep songs, India.
- Really?
- Yeah, you'd be surprised right?
You'd think of me like a bubble pop,
sugar pop mainstream, right?
- Probably has to do with how many times you listened
to Wrecking Ball, yeah.
- Yeah exactly.
- That's pretty deep though, too, actually.
- Yeah, Miley's way deeper than you think.
Yeah.
Deeper than you think.
But I like deep songs that new culture nerds believe
is deep, too.
- Wow. I'm a culture nerd.
Adding that to my Twitter bio.
- That's anybody who really listens to the music.
Like, people that hate when things sell out.
You're like the person who hates when things sell out.
- I don't care, make your money.
- Nice, you're right.
I agree with that, actually I do know that about you,
I was trying to peg you.
That was unfair of me.
You're a super sell out chick.
- Not as much as Stunwin.
- Yeah right.
Who's that?
- Alright, from Arif.
- [Voiceover] Arif asks, "When I'm out of the office,
"even though I have a meeting, I feel guilty about leaving
"my team in the office.
"I'm scared if my team thinks that, 'the boss is always
"'playing, having fun, and always taking a long break
"'at lunch.' Any advice?"
- Easy, Arif, results.
Like, if you're playing around and having a coffee with
this person and networking with that person,
or sitting court-side at a Knicks game and you aren't
working, but you bring somebody and you make a 10 million
dollar deal, it's called mother fucking results.
You know, funny thing squashes all,
"The boss doesn't do anything." Results.
So, you know, how to deal with it?
You now, it's funny, it's first wrapping--
You know I grew up in a world that my dad taught me
and I executed in the first 10 years of my career that was
predicated on being at the store meant you were bringing value.
And so, I get it.
I actually get that question hardcore.
I barely ever left Wine Library in the first 10 years
of my career.
I was in the same god damn place every day Monday through
Saturday every single day for like 10 years from like nine--
I was super locatable.
So I get it.
And you know what? It was a mistake.
I should've took more trips to wine country,
I should've knocked on more doors and done B to B
and sold 100 cases at a pop to corporations in New Jersey.
I should've got out and about.
And so, you know, if you're the kind of boss that goes
to off sites and zen thinking and parties at night
and your business goes down, then people feel like
you didn't deliver.
So, you can get away with anything if you drive results.
I don't think anybody at Vayner questions me being around
or not being around because of the results.
And so, that's it.
I mean, you know, the score is the score, you know?
It does matter how you get there.
Cheating, doing the wrong things, the moral compass
matters, but if you're able to do things on the up and up
then the score is the score.
- [Voiceover] Atiyya asks, "Is is a beautiful interruption
"in your consumer's day a good thing or should it be
"seamless?"
- Excuse me?
- [India] Like a beautiful interruption.
If it interrupts you, but it's enjoyable is it good
or should everything be seamless in the consumer's--
- It's good because you said something very interesting
there, India, in your interpretation.
You said the word enjoyable.
Guys, there's only value.
Seamless and interruption isn't the game, it's value.
If one perceives it as valuable, then it's a win.
If the greatest looking in the girl and the girl that
Tyler loves the most in the world jumped into this office
while he was in the middle of something and kissed him
on the lips, he would be happy with that interruption.
On the other hand, if I punched him in his face and broke
his tooth, that would be a bad interruption.
That didn't bring a value, the other one did.
It's value, it's not interruption, it's not seamless,
it's not these marketing jargon terms, it's value.
And so, if something--
You said, enjoyable.
Enjoyable is a value.
And so, it's value, so if you're able to bring value,
if somebody runs three minutes late to a meeting because
you blocked the road on the way to their meeting,
which is bad.
Time is the asset, I always say.
But if they valued what happened in those three minutes
more than the three minutes they lost in the meeting.
For example, if that street was littered with rare Jets
jerseys and they were free and I got them,
I'd be okay with being three minutes late 'cause I value
that more.
If that street was littered with Misha performing
a five minute play on the street, I value that more than
being three minutes late.
If it was DRock asking me a stupid question, I'd be upset.
Even though I love DRock, the execution of that wasn't
as good.
So, the answer is, yes, I think, to the question,
which is you can interrupt people all day long.
You know, when I talk about marketing, I talk about
value much more than seamless or interruption.
That trumps everything.
And it's perceived value by that individual.
It's not what you as a business think is valuable.
Oh, everybody's gonna love this because you want them
to love it because you want to sell it to them.
And some people value something that other people don't.
So, that's just how that works out.
The market decides.
- [India] Um, from Dennis.
- That's a very weird vibe.
- [Tyler] What's your code?
- 5555, 'cause everybody knows because DRock doesn't
do a good job editing the DailyVee and exposes things
like my room number and my pass code in one episode.
- [DRock] Your room number was not on there.
- Yes it was, somebody DM'd me it.
Yeah it was.
You didn't know about it 'cause I didn't want to hurt
your feeling, but that's why everybody knows so I'm
thrilled to put it out on 004 and the AskGaryVee Show.
I was just saying it's a weird mood show.
- Really, I'm having fun.
- Makes sense.
(laughter)
- From Deniz, but it's spelled weird.
This whole episode is weird names, maybe that's why.
- Don't judge peo-- your name is India.
- No, I think he's trying to make it a thing.
- No, he probably isn't from America, India.
It's not just an American world.
I mean, there's other people in the world.
Deniz, it's cool, maybe his parents are hippies.
- Denise, it looks like it should be Denise.
- Dennis.
- [Voiceover] Deniz asks, "What do you think of the new
"emerging social media Peach?
"A fad or something revolutionary?"
- I have no idea.
But I do know this, Dom, who him and his team created Vine
is an extremely talented product person.
I've been flirting with it, I've been tasting the Peach
a little bit.
You like that one, Staphon?
I know how you roll.
You know what's so weird?
I literally did that just for you.
- [Staphon] Oh, thank you.
- That was a one audience value prop statement.
And I'm not ready to say that it's gonna be here forever,
this and that.
Clearly it's a beautiful product, clearly the early tech
nerds have fallen in love with it and are playing with it.
It's got my attention, but very little right now because
I'm in complete Snapchat storm.
There's only so many hours in the day.
But I'm gonna flirt with it over the next couple of weeks,
months, watch consumer behavior, see if it's sticky.
There's been plenty of apps that have come out in the
tech world with enormous fan fare that have had 20,
60, 90.
So is it gonna be Plurk?
Which is something a lot of you don't remember from 2008.
Is it gonna be Daily Booth?
Which AJ and I thought was gonna be the biggest thing
every, big call by AJ was right.
Basically became Instagram, but it didn't win.
Or is it gonna become Instagram or Snapchat?
So, I don't know.
I'm excited about it.
I think chat apps still have a lot of room,
especially something like this.
But Path had a lot of users, I was an early investor,
I believed in that product, that was revolutionary.
But it's not here anymore, didn't fully win.
And so, you know, it's an exciting thing.
I like watching new trends.
I do think, Staphon, you should edit in the corner here
while I'm talking about peach, I've got to assume there's
a video on YouTube already, this is what Peach looks like
and things of that nature.
So, I guess you can edit that or rip it,
I don't give a shit.
That's it.
So that's, by the way, to bring value in this show and
not just--
Like, to bring real value into the show,
that's what I tend to do.
I tend to parallel path.
I'm always using a squeezing the orange to my hardest
on the things that I think have crossed over the hill
and have become mainstream items for me and I believe in.
You know, Instagram, Facebook, now Snapchat.
Right? That's what I'm doing over here.
And there's always a three to 12 percent of my energies
being deployed to the MusicAlly's and the Peaches
and the Kiks of the world to just keep an eye.
'Cause, by the way, that's what I was doing with Snapchat.
Like, I was watching.
I've been watching all along.
Like, you know?
I've been watching.
Watching.
I'm still watching Pintrest, four years later now,
to like, when is that moment gonna cross over
that it's not just heavy female shopping aspirational?
Is it gonna cross over male?
Is it gonna cross over for marketers where I can put
info-graphics?
Right? LinkedIn.
I was watching it, then that content thing happened
and influencers a year and a half ago and I jumped.
Then they diluted it with Pulse and I jumped back.
It's a marketplace of attention, my friends.
There is no, you know, this is what I said six years ago.
I don't give a shit what I said six years ago,
it was six years ago!
I don't care what I said six (censored) minutes ago!
It is a living and breathing marketplace of attention
that I execute against.
That's why I have success because I've been good
at judging the right things to be on with my time and
energy and because I take the time to listen and watch
consumers on it and then cultivate a content strategy
that actually brings people value for the attention
they deploy against me.
And that was a good (censored) way to wrap up the show because
it took all the themes in the show in one little rant
at the end.
Question of the day.
Question of the day, what's your early read on Peach?
Have you even heard of it prior to this episode?
And if not, how quickly did you download it?
You keep asking questions, I'll keep answering them.
(hip hop music)