- Hey guys, my name is Christian Taylor.
Welcome back to Craylor Made where I like to talk about
all things online, branding, and marketing.
So today, I'm gonna be giving you the rundown
on how to optimize your website for a Google search,
Yahoo search, and any other search engine.
So today's video is sponsored by Wix.
And they reached out to me and asked
if I could show you guys
how you can get your website ranking higher on Google.
Today I'm gonna be showing you how to do it
with the Wix Editor, but all of these concepts
apply to any website builder you're using.
So even if you're not using Wix,
do be sure to give this video a watch,
because I think you're gonna learn something from it.
And if you'd like to get started with your Wix website,
you can do that using the link in the description below.
So make sure to check that out
if you wanna create your website or online store.
I have tutorials on my channel
for how to do both of those things,
but without any further ado,
let's jump over to the Wix panel,
and let's look at how to optimize a website
for a Google Search.
Okay, so I'm over in my Wix dashboard here.
And the first thing I'm gonna do
is go over to this sidebar on the left-hand side,
and go to where it says marketing and SEO.
And I'm just going to click SEO tools.
Now, I've not done any optimization on this site whatsoever.
I've obviously built it already,
but I have not optimized it to rank higher on Google search.
So what I love about Wix is there's an SEO wizard
that really makes it easy to get an understanding
of what we need to do to optimize our site.
So right here where it says get found on Google,
I'm just going to click let's go.
And then right here, we're taken to the Wix SEO Wizard.
So I'm going to say start now.
So right off the bat,
Wix is asking us to confirm our business name.
And this is a big thing with SEO.
We need to make sure
that everything on the page is spelled properly.
We use lots of keywords that talk about
what we do with our business and why.
So for example, let's say I'm a barber,
and my business is named Christian's Cuts.
Well, that's a creative business name.
It's really cool actually.
But the problem with that is my business name
doesn't say that I'm a barber and it doesn't include
the keywords like haircut or barber services.
So we have to make sure that those keywords
are included all over the page in our page title.
And we're gonna see examples of this
all throughout the Wix SEO Wizard.
But just to give you an idea of how important that is,
that is a huge focus for SEO.
So right off the bat here,
I'm gonna do a little bit of styling to this title
because it's not completely correct.
It should look like this here, Ditto's Biscotti,
and then I'm gonna click next.
And in this case, this is only online.
If you do have a physical location, click this,
and Wix is going to help that address
be associated with your business,
for like Google Maps and stuff.
But I'm gonna say, no, it's only online, and click next.
Now this is where we get to
the really important keyword part.
How would you describe your business?
And it's asking us for up to three keyword phrases
that clearly describe your business.
So I'm gonna say Biscotti cookies and baked goods.
I think that's good to start.
And I'm just going to say create SEO plan.
So what we wanna do first is work through this list
that we see right here,
where it says, step one, get your site listed on Google.
We wanna go through and anything that's got
a little badge like this, we want to address.
But let's just work through each section.
So in case you have a section that maybe needs some work,
you can get a better understanding of what needs to happen.
So I'm going to click homepage's title is ready for search.
What you've achieved, current title, shop, Dittos Biscotti.
At least one of your keywords is included.
Business or site name appears.
Title is a good length.
Now actually, I'm gonna go edit this,
because I want to fix this bit here,
so it's styled properly.
So make sure you check that
even if Wix is saying, it's good to go.
I'm gonna say go to editor.
And then right here under shop SEO Google,
I'm just going to edit this title and just say
Ditto's Biscotti and click publish.
So now, any time we make a change,
we can actually go right back to this other page here
and click refresh.
And once that change has been made in the editor,
we can see that our title updates right here,
shop Ditto's Biscotti.
That's looking better.
So I'm gonna move on to this next step here, where it says
add the homepage's description for search results.
I'm just gonna say, go for it.
Now what you need, at least one of your keywords,
include your business or site name,
keep it between 50 to 300 characters.
So I'm going to say, go to editor on this one.
And what we wanna do here is make sure we're at this view
under store pages shop because that's the homepage.
And then this description section right here.
Now, this is critical for SEO.
This is the little blurb that's going to appear
under your website on Google.
So we can see right here, we have a little preview
of kinda what a Google search result would look like.
As we start typing,
this is going to affect that result here.
So we really wanna make sure that we get the business name,
one to several keywords and a description
that's going to make it absolutely clear
what is included on this page.
What is the person going to find when they click?
A big trick to SEO is letting Google know
this page is what you say it is.
So if we put here that this is a landscaping company,
and Google is seeing the word Biscotti all over the webpage
when people actually click it,
they're gonna say, that seems a little weird,
that seems a little shady.
We're gonna bump that down in the algorithm.
So here we wanna give a strong call
that it is a biscotti page, cookies, baked goods,
and then we want to make sure
that those same words are on the page itself.
So first we're gonna start with the description.
What's the page all about?
So let's just say Ditto's Biscotti.
I think that's pretty descript,
that's pretty short and to the point.
So I'm going to click publish here
just to make sure that we save these changes,
and I'm gonna click done.
Now, like I said, we want to check our page for keywords.
So I'm gonna close this and on this homepage,
I'm gonna scroll down to our about section.
So we see here, Ditto's Biscotti makes hand-crafted
made to order biscotty for all occasions.
So maybe I'm gonna change or put order biscotti cookies,
make sure we get that keyword in for all occasions.
And then we need to get baked goods
in here as well if possible.
And again, I'm gonna click publish
just to save these changes and click done.
Now, I'm gonna hop back over to the SEO wizard here.
And now that we've done this,
I'm just going to go ahead and click refresh.
And as you can see here,
it looks like we've done all the steps.
I've done all the steps with my website
but there's more steps here.
So the steps that you're gonna take for your Wix website
may be different than the steps that I have to take
because it uses the website that you've already created
and any optimization you may have done without realizing it.
If you've already optimized a page,
it's gonna check that off the list.
So I completed everything on the checklist
to be worthy of connecting my site with Google,
but I'm just gonna close this here and go back to the list
and see if there's anything else
that we should really cover.
And actually no, all of this looks good here.
So I am gonna go ahead and say
connect to Google search console, connect to Google.
This is just gonna ask you
to sign in with your Google account.
It's nothing scary and I'll explain exactly
what it gives you access to in a minute.
But before we go and look at that,
there's a couple more things that we can do
to optimize the website.
And we can see here that we've completed 11 out of 13 tasks
that Wix is recommending.
So if we scroll down here,
we can add that page description for our contact page.
We can click view more.
We can do it for FAQ,
and that's everything that Wix is able to recommend.
And then they have a step three section
that says keep improving your SEO.
And that brings up something really cool for us.
So Wix actually has an SEO guide.
It's completely free to access,
even if you don't build your website with Wix.
So everyone watching,
I said that you would be able to get good value
out of this video
whether you use Wix or not for your website.
This is where that value really comes in.
I can click go to SEO guide here
and I will have a link to this in the description below.
I would highly encourage
that you guys work through this guide,
just read what it says, learn the concepts of SEO.
So right here, I can say SEO basics.
Let's just say like building your site.
Why page structure is so important.
We have a whole article here that tells us
what Google is looking for in a page.
What factors matter?
Why do pages rank the way they do?
There's a lot of really rich detailed information
that you can learn from this free guide.
And if you read it and you invest your time
into learning the concepts
and then you apply that to the Wix SEO Wizard
or any SEO tool that you're using,
you are going to see your website
start ranking higher in Google.
So there's one more thing I wanna show you.
And that's the Wix general SEO tools
that you can access and dive deeper
into more advanced concepts for optimizing your website.
So I'm here at the Wix panel
and I'm just under SEO tools under SEO.
And we've actually got a whole bunch
of different things that we can do
such as site verification to make sure that our website
is verified on Google search console, Bing, Yandex,
all sorts of different search engines.
We can work through these things.
There's tutorials available in the guide
and online for how to do that.
But I told you guys that later in the video
I would cover the Google search console.
So let's take a look at that and see what it is,
what it meant for us to connect it with Google
like we did earlier on in the video,
and get a better understanding for how that works.
So I've looked up Google search console in another tab
and you can see I've got it up right here.
And this is actually a very powerful system
directly from Google that gives us every single analytic
we could ever dream of,
how much our site is ranking keywords,
it tends to be ranking for how many clicks it's getting.
It's like Google Analytics,
but for Google search and Google results.
Now, this is not the site we just added
because I wanted you to see a site
that's been in my Google search console for a while
and has data so you can see how powerful this is.
We can see the number of clicks by day.
That's a useful metric, 806 total web search clicks.
Since this graph has been in existence,
which looks like it's since October 6th, maybe.
And one metric I love is performance,
clicking performance in this left sidebar.
I can understand exactly where the clicks are coming from.
So I can see query here.
People are searching sermon notes.
This has 103 clicks, 2,855 impressions.
So this is sorted from most to least clicks.
I can really get a feel for what people are converting from.
Obviously, in this case, sermon notes,
sermon notes app, sermon note taking app.
That's getting people to convert.
That's what they're interested in
and that's what's getting them
to click on the Google result.
Now, I can also sort by impressions
and see that in some ways we're ranking better
in other categories that aren't getting clicks.
So we ranked 777 times in church app development
for that keyword, but zero people have clicked it.
So that can really help you brainstorm
why aren't people clicking it.
Is there something in that description box
that you can change, that could get more people to click?
Why are we ranking for church app development
in the first place?
What are our keywords that are causing Google
to push that up in the results?
Is it a blog post on our site maybe?
Is it something that we say on the page?
So really investigating that and understanding the why
behind how Google ranks your site can be very powerful.
Now, just to show you guys
that our site is connected from Wix,
I'm gonna click this dropdown here
and then I could see right here, dittooscookies.com.
It has been added just from when we did that link with Wix.
It was very easy to do,
just sign in with your Google account.
And if I click this here,
it's gonna tell us that there's not enough data
because we just linked it and it takes time.
You're not gonna see data here immediately.
You do have to give it a couple of days
and let people click your site and find it
for you to start getting metrics
in the Google search console.
But definitely, make sure you take full advantage
of Google search console
no matter which website builder you use,
make sure you dig into that free guide
that Wix provides for SEO.
And if you wanna create your website or online store today,
do be sure to use the link in the description below
to get started with your Wix website.
I've got full tutorials
on how to create your Wix website that you can watch,
and a big thanks again to Wix for sponsoring this video.
So what are your favorite SEO tips and tricks?
I'd love to know your thoughts in the comments down below.
And if you liked this video,
do be sure to hit that subscribe button and click the bell
so you don't miss when I release new videos.
With that said, I will catch you guys next time.