Channel keywords are important, and here’s how they can help you earn more views on YouTube!
[TubeBuddy Tips & Tricks]
Hello TubeBuddies!
Today we wanted to take a look at YouTube channel keywords.
We want to look more specifically at how they can help you earn more views on YouTube.
We’re going to be using TubeBuddy’s Channelytics feature to not only see our own channel keywords,
but also see the channel keywords of other YouTube channels, let’s get started by heading
over to YouTube!
I’m on the TubeBuddy channel, and as you can see there is a tab called channelytics
right here.
Go ahead and click on it, and you will see TubeBuddy’s channelytics!
Where we want to focus is on this section here Channel Keywords.
This lets you know what channel keywords a creator is targeting.
It also lets you copy these channel keywords.
Copying channel keywords might make sense if you’re looking up people that are in
a similar niche as you, and what they’re targeting.
In fact how bout I take a look at my friend, and co-worker Rob’s channel!
As we can see Rob does have some channel keywords here, but there is more he could do.
If Rob wanted to he could edit these keywords by clicking on the TubeBuddy dropdown menu,
selecting the dashboard, and then on the dashboard, clicking on the settings cogwheel in the bottom
left hand corner.
Actually Where is Rob?
Huh, let me go find him [Ducks Down out of frame]
Cut To: INT- ROOM- DAY Rob
We see Rob trying to do a TikTok Dance.
Rob: How does Hannah make these dances look so easy?
(Attempts dance)
Andrew: (Comes up from the bottom of frame) Hey….
Rob….
what are you…?
Rob: (Winded) Hey Andrew!
I’m just working on my TikTok it’s really, really fun, and I (Cut Off)
Andrew:….
Right…
Well I don’t know much about TikTok, but I wanted to ask you a question about your
Channel Keywords.
Rob: Of course, sure man!
What did you want to know!
Andrew: Well, I was curious how you came up with your YouTube channel keywords, and I
also wanted to give you some help and advice on things I think could do just to make them
a little bit better!
Rob: Sure, let’s go to my desktop!
[Show yourself leaving frame]
Rob: [Next shot come into frame]
Rob: Channel keywords help to tell YouTube what your channel is about.
It’ll be easier for me to explain if I just take you into my channel, so let’s go!
Rob: Here’s a quick look at the keywords on my channel.
Andrew: Alright, there’s a couple places that I look at when I come up with keywords.
One place is on your own channel, and then I also look up what people are searching for
when it comes to a term, and I use that to discover keywords that you should use.
So, let me show you both right now.
Andrew: First, let’s look at Your YouTube analytics, Rob.
Rob: Alright, uhhh... since my channel’s been around for a little while, and I’ve
uploaded a few videos, YouTube has enough data right?
Andrew: Right, it doesn’t really matter when you start whether it’s you Rob or YOU
watching.
YouTube will have some data if you’ve uploaded a video.
Rob: Alright! so, I’ll start to lean on that data to improve the channel keywords
that I’m using.
Andrew: Let’s go to your analytics using TubeBuddy, to isolate the data to the last
90 days.
Once in analytics, go to the Reach tab here, scroll down to the Traffic Source.
We’ll look at YouTube Search, and here it shows me the 5 top search terms that you’re
showing up on in search, to drive viewers to your channel and videos helping you earn
more views.
It also tells me that search makes up a large percent of all the traffic on your channel.
Rob: That’s awesome to see!
I like it when YouTube does that work for me to find new viewers and subscribers!
Andrew: Right?
I’d recommend: From here, click on “See More” to get the full list of the keywords
that are driving YouTube Search traffic to YOUR channel.
Rob: Hey Andrew, I Noticed that 8 of the top 10 search terms are related to LinkedIn or
Restream.
What do you think?
Andrew: I’m happy with that, because that is what we're trying to rank for right?
Rob: Correct!
So I’ll use all 8 of those search terms as channel keywords… but what about the
other 2?
Andrew: If they’re semi-related it’s fine I wouldn’t stress on that too much on them,
let’s just make sure we’re being clear to YOUTUBE on what you are trying to do.
If you want to add those keywords Rob, you can, but I always recommend adding the most
relevant channel keywords.
Rob: OK!
I’ll take those 8 search terms and open up my TubeBuddy Keyword Explorer and spend
time searching each of those keywords, and identifying some other high-scoring, high-opportunity
keywords for my channel, focusing on the Weighted Score, and I’ll discover a few more keywords.
Rob: That’s data from my channel, and how I look at channel keywords.
Although Andrew, you mentioned even more stuff you would do or change on my channel’s keywords.
I'd love to hear what you think!
Andrew: Sure Rob, so once you have that done, let’s take a look at the channel keywords
and if you have videos on topics that you truly care about, and most importantly see
if you are ranking for those channel keywords that people are searching for.
You ready Rob?
Rob: I’ve got my notepad ready to take some notes.
Andrew: Perfect!
To see related searches, let’s head back to YouTube, and open up the keyword explorer.
(Opens up TubeBuddy’s Keyword Explorer)
Andrew: You can do this really easily by staying in Tubebuddy’s Keyword Explorer, and searching
for those top keywords again.
We'll use LinkedIn for this example.
Once keyword explorer loads we’ll click the related searches tab.
Here are REAL THINGS people are searching for when it comes to YouTube.
If you have the free version you’ll only see the top three results, but those can be
REALLY useful especially when it comes to what people are searching for.
If you would like a free trial check out that card on screen now!
Back to the Keyword Explorer, YouTube searches are seen here under video searches, you can
see google searches under web searches here, and video topics are video ideas from us here
at TubeBuddy.
Rob: You said to focus on what people are searching for right, so just copy all the
tags in the related section?
Andrew: Not quite Rob, what you want to do is save the ones that are relevant to your
content.
Again irrelevant metadata is against the YouTube Terms of Service, and we’ll link that in
the description down below.
For you I’d select things like LinkedIn profile, tips, and even look at common video
tags for what other creators are saying around linked in.
Such as Linkedin profile, linkedin profile tips, how to use linkedin.
These are things people are looking for, and using.
This gives YOU a chance to show up, for these terms in search, when people sort by channel.
Ultimately giving you another way to earn views.
CUT TO - ROB smiling
Rob: I think it gives me a lot to think about when it comes to channel keywords.
I used to think of them like broad one word tags about the main subject.
Andrew: That’s fair they’re like video tags, but they’re just more specific around
YOUR YouTube channel.
A great way to think about channel tags is another way that people could search for your
YouTube content.
Think of it this way, would you search up tips, if you wanted linkedin tips?
Rob (Laughs) probably not, I’d search for LinkedIn tips.
Andrew: Exactly so not only should you be the answer to a searchable question but also
your YouTube channel!
Rob: Thanks Andrew, now that we’re done filming, all I want to do is dance and just
do TikTok!
I think I’m getting this whole thing down, you should try these dances Andrew!
(Starts dancing)
Andrew: (off screen)
Rob: Andrew?