What if I told you that there were eight proven ways
to boost your print on demand sales
that are totally free to do,
and anyone can start doing them today?
Well, after selling print on demand for almost 10 years now,
I've been able to find what these eight are,
and that's what I'm going to share with you
in today's video.
If you're looking for the one thing that you can do
to start boosting your print on demand sales,
this is the one.
Rather than creating designs in popular general topics,
instead focus on finding sub-niches with less competition,
that is where you're going to get
all of your sales.
Rather than just blindly creating designs
in popular general topics,
instead find low-competition sub-niches,
and focus all of your efforts there.
If you do this properly,
your designs will have nearly no competitors,
and you're still going to be in topics with a lot of buyers.
Now, to do this, you can use tools
like Google Keyword Planner, or Merch Informer.
Both of those will allow you to find hidden sub-niches.
For those of you who don't know how to use those tools,
I'll link up a tutorial down in the description
that goes through everything step by step.
The second thing you can do is optimize your designs
for different products.
Now, over the course of all the years
I've been selling print on demand,
T-shirts have always sold by far the most.
However, a nearly guaranteed way to increase your sales is
to not limit yourself just to T-shirts.
If you're willing to spend the extra time
formatting your designs onto extra products,
you'll organically see a nice little bump in overall sales.
Now, from my personal experience, coffee mugs,
and tank tops have been my next best sellers
behind T-shirts, so that's what I would recommend for you.
Moving on to the third thing that you can do
to increase your print on demand sales.
It has been proven time and time again
that a well-optimized product listing is a small thing
that you can do that'll make a huge difference
in your sales.
When you are uploading your designs,
and putting together your listings,
make sure that you are using keywords
in your titles and descriptions.
If you don't know what I'm talking about by keywords,
I'm talking about, essentially, the name of the niche,
or the sub-niche that you're going into,
and any similar variations to that search.
Now, by putting these keywords in your titles
and descriptions, you're basically telling
the print on demand website what your design is about,
so they know where to show it.
By putting in these similar variations,
you're just going to pull in more traffic.
Another side benefit to this is
that when people are scrolling through the search results,
it's going to be exactly relevant
to what they are searching for,
so they're more likely to click on it.
The fourth thing that you can do to increase your sales is
to offer seasonal and trending designs.
Now, by creating designs that are about holidays,
or seasons, or trends that are going on,
you're likely going to see a temporary boost
in your sales.
For the seasonal items, or holiday items,
they're likely going to boost every year,
which is actually really nice.
However, for the trending designs,
they're likely going to have just a short term boost,
but some of these you can really hit the jackpot on,
so it might be worth your time.
To discover both of these, the seasonal ideas,
and the trends, I would use a tool like Google Trends.
You can simply type in the idea you're thinking about,
and it's going to show you its search traffic.
For seasonal ideas, you'll be able to see
the search traffic spike every year,
and then for the trends, it'll give you an idea of things
that are just starting to start trending.
The fifth way that you can increase
your print on demand sales is to use social media marketing.
Now, if you've seen my other print on demand videos,
you probably already know that,
if you're uploading your designs
to the passive print on demand websites
like Merch by Amazon, or TeePublic, or Redbubble,
several other ones, you don't have to do
any of your own marketing because they bring in millions
of organic people to their websites every single month.
However, if you want a proven way to increase your sales,
social media is a very effective tool for doing that.
Essentially, all you have to do is share your designs
on platforms like Pinterest, or Instagram, or Facebook,
and engage with your audience.
Have the links on your posts point back to the listings
directly on the print on demand websites.
I've actually done this quite a bit over the years,
so I can definitely say that you will see a boost
in sales when you start doing this.
Keep in mind, though, if you are going to do this,
it does take work, and it's ongoing work,
so have patience, and try to be as consistent as possible.
Now, something interesting to note on this one is
for those of you who have a budget to spend,
if you wanna see results faster,
you can actually collaborate with influencers,
and pay for sponsored posts on their social media pages.
This should give you a really quick, very easy boost
in your sales, but just make sure
that you're vetting the influencers
before you put a deal together.
Alright, moving on to the sixth tip,
and that is to offer discounts and promotions.
Everybody loves a good deal,
so by offering discounts and promotions, it's a good way,
and a proven way to boost your print on demand sales.
This is one that you can kind of couple
with the social media idea we had just talked about,
and you can push out your coupon codes on your social media,
so that's where people can find them.
Now, something that's important here is
that not all print on demand websites allow you
to create coupons, or discount codes,
and then some of them, like TeePublic,
they do all the promotions for you.
Alright, the seventh proven way to increase
your print on demand sales is to create social proof.
Social proof is one of the most powerful
psychological buying triggers
that really advanced marketers regularly use.
In its simplest form, the best way to explain
how this works is, if you can show people
that a lot of other people like your product,
it will make them more likely to buy the product themselves.
So, how you can use this for print on demand is
if you have a social media page
for your print on demand business,
you'll find that customers organically post photos
of themselves wearing your T-shirts,
and tagging your business in them.
You literally don't have to do anything for this,
it's just naturally going to happen over time.
What you wanna do to create social proof is
take those photos, and repost them on your own page,
and tag those people back in it.
It creates kind of a win-win.
It gives them kind of a shout-out on your page,
which they will be happy about,
but then also the new people coming in to see your page
are going to see that other people already buy
and like your products.
And lastly, the eighth tip for you is
to analyze and optimize your strategies.
All you have to do for this one,
even though it sounds like it's boring and tedious,
is just keep an eye on which niches are selling the most,
then go back and create more designs in those niches
to increase your sales even more.
For those of you who haven't already seen it,
I'll link up the full step-by-step tutorial
down in the description below.
It's free here on YouTube,
and it goes through everything step by step,
from just knowing that you wanna start print on demand,
all the way to getting your first sales.
I highly recommend watching that tutorial,
because it's honest, straightforward,
it has everything you need in it totally for free.
If you enjoyed this video, please give it a thumbs up.
I really would appreciate that.
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and, as always, if you have any questions,
just let me know down in the comments.