all design principles are useful in the right situation but three of them stand out for me
because they really changed how i look at graphic design my work and how i approach projects let's
take a look at those three principles and some real life examples too repetition is simply
repeating a single element many times in a design that sounds really basic and it might even sound
trivial or pointless to some of you but let me tell you it's one of the strongest secret
weapons of any designer it isn't so important that you understand it from an academic point of view
more that you realize it in real life application it's the thing i always talk about when i say that
you should have a running theme throughout your portfolio using repetition is like tying together
a home with a good interior designer an interior designer will use a similar style of furniture
use similar materials and use a color scheme throughout the entire house
take a look at some pages from my logo design e guide you can see i've used the same fonts the
same color scheme same shapes same layout and so on this ties the design together
it makes the viewer feel comfortable and it just solidifies competence as a graphic designer
you might know about this but do you get the importance and power of it kiss is an acronym
for keep it simple stupid and it serves as a reminder to find the simplest solution
simplicity makes design timeless attractive engaging and consumable this is especially
important for logo design which is where most of my clients and my career can call home
it reminds me to add design elements purposely in the sense that each design element should have
a purpose in the composition designers shouldn't try to insert excruciating and unnecessary detail
that clutters their design unless of course it's done on purpose for the sake of a specific brief
the primary task of designers is to organize graphics shapes and texts to effectively
communicate a message and keeping things as simple as possible will best help that message be
delivered to the target audience this works across the board when considering graphic design but an
example here is that most of my successful youtube videos use simple thumbnails cluttering video
thumbnails with too many design objects makes the viewer disengage and just scroll over the video
moving on to something else in a fast-paced world simplicity triumphs and is king or at least
that's what i found in my working career of course this had to be on the list hierarchy combines
two aspects dominance and priority giving extra weight to certain elements of a design over others
it helps brands convey their message to the audience by focusing on particular elements
of a design it also can allow readers to navigate in editorial design with ease
like with repetition i feel that hierarchy is another hallmark of a professional and
competent designer the three-stage process of marketing hierarchy is as follows
attract which is bringing in the viewer intrigue which is spiking the interest and then delivering
the message these are the three steps a viewer will go through when viewing an effective design
and that viewers probably won't even be aware that it's happening but let's take a look at an example
that explains this process this adidas poster is a prime example of this triad of marketing hierarchy
the shoe and the paint splash across the shoe is the initial aspect that will grab the attention of
most viewers this is the thing that will draw them into the design secondly the quote time to change
up will create some kind of intriguing interest in that person and this is going to hold them
long enough so they want to read on in the design and then below we have the message delivery the
design is literally a visual trap in some aspects because it draws you in makes you interested and
then you've read the message the designer wanted you to read all because of hierarchy if you look
at a piece of graphic design and it uses hierarchy or repetition correctly you can be safe with the
assumption that the designer knew what they were doing hierarchy isn't so important in logo design
it does exist but it's more prevalent in website design editorial design and also layout design
these three principles have been some of the most important to master in my career
they've taken my work to new heights and they changed the way i look at graphic design
and i hope they can do the same for you too if you want to see more videos about graphic design
do click one on screen and until next time guys design your future today peace
you