Hey welcome back to the Six Figure Mastermind. Marianne DeNovelis here. How do
you start a jewelry business from home? Believe it or not, I've done this and it
was super fun. So check out this content.
So you're thinking about starting a jewelry business from home and I have to
tell you this is super fun to do. I did it all last year. In fact, I just sold my
jewelry business so the next person who had fun doing it. But we started it from
home. Very successful. In fact, I did it with my
girls and I want to give you the tips and tricks on how to actually get
started. So first things first. You've got to decide if you want to make a
combination or one of the other. If either handmade jewelry or jewelry that
you order in from China using Alibaba or something similar. You know you can do
that. You can actually order in jewelry. Repackage it and resell it and sell it
as a retailer as you bought it wholesale. Or you can do your own handmade jewelry.
Whatever that you want to do. You could even do a combination of both as long as
they fit the same kind of a theme. So before you even start buying or supplies
for purchasing jewelry, you want to decide what style you want to do. So when
I started my jewelry stand I was like I want all natural products. I want all
natural stones, I want all natural you know accessories.
I'm okay with the metals being Tibet silver or an amalgam of silver. I'm okay
with that. But I want every stone that passes through my jewelry stand to be
real stone. You know it was important to me for the quality to have that. In fact
this piece right here was a piece of jewelry that I sold at my store and now
that I wear. I also want to sell jewelry that I would wear. If I think it's ugly
then I am not going to encourage anyone to buy it you know. So it's going to be jewelry
that I would wear and that way I can market it really well. So that kind of
falls under creating your brand. And it's not just creating your logo, creating
your brand name or their store name which yeah you have to do, everything
about you is your brand. Whether you're selling jewelry on the side or whether
you have a high-rise building with 50 million employees in it you know.
Everything about you is your brand. Down to the way you dress, down the way you
show up at craft fairs, down to your logo and down to the definitely kind of
jewelry that you carry. So define that brand. Get it really clear in your mind.
And for inspiration, visit Instagram. Visit people that are already doing some
jewelry sales and get kind of a feel for what you want to represent as far as
your brand goes. Okay, when you start a jewelry business from home, you're going
to need to think packaging. And this falls under the heading of your brand too.
Your packanging should fall under your brand. So if
you're doing more high-end jewelry, you want to have really high-end packaging.
The packaging is honestly as weird as it sounds, a lot of the value that they're
going to get from the jewelry. Even though, most of the packaging is going to
be thrown away. I mean you wouldn't imagine getting a Rolex watch on a piece
of cardboard in a cellophane wrapper, no. Rolex is a high-end brand. So they're
going to have like this little watch pillow, and they're going to wrap the Rolex around
it and then they're going to have a satin lined box tied with this you know super
satin cover. Maybe even like a bow on top. Rolex is going to be super, super
high quality. Super high quality packaging and it's going to match the
brand. Now, if you want your brand to be not Rolex quality but maybe it's you
know good quality, you just wanted package it differently.
Understand that the packaging is an experience in and of itself. Especially,
when you're selling items that are going to be shipped.
When people open up something, they want to be amazed that you took so much
time in something that would be thrown away because that shows your business
has attention to detail and they can trust that your product is a quality
product. When you're thinking about selling your jewelry, you're going to think
big. If you want to scale this thing. You're going to be thinking how do I sell
on Etsy? How do I sell and Shopify? How do I sell on Amazon? How much inventory do I
want to keep on hand, in my home or how much jewelry do I want to be just drop
shipped? And again, you can do a combination of both that's what I did. I
always had something on hand. And I had an Amazon Fulfillment Center holding a
bunch of jewelry for me. So that they could just sell it and I would get the
check. Did that cost more? Yes it did. Was it worth it? Absolutely. Especially if
you're thinking about scaling, okay? So have enough quantity on hand and
consider dropshipping a lot of your pieces. Okay that being said, there are a
couple different avenues to sell your jewelry. You can sell directly on
Facebook using marketplace. You can sell on Amazon. You can sell on Etsy. You can
set up a website using Shopify. You can also sell through Jane or Brickyard
Buffalo and you can also get your jewelry into a plethora of other
retailers that are local to you. You know you can do that by talking to the
purchasing manager at whatever store you're in. So just go into a store that
you think would be a good fit for your brand. Ask to speak to the
buying manager or the purchasing manager and then pitch your product to them. And
then you can work out you know profits and splits after that's done. There could
possibly be a lot of boutiques in the area where you live that are looking for
more inventory and looking for more products. So I personally got my product
into a boutique here locally. I got it online and I had it on hand and I did
farmers markets. So there's plenty of avenues for you to get an outlet for
your jewelry business. Bottomline, produce quality work. Make it
streamlined and look for ways to be efficient at every step of the game. Hey,
I hope you'd enjoyed today's video. In fact leave me a comment with your
favorite part. Hit that subscribe button but before you leave, if you want to know
what it looks like to work directly with me and building your six-figure business,
hit the link in the description and let's chat.