In this video, I'm gonna teach you five tips to help you create a strong, lasting
first impression using your LinkedIn headline. Hi friends. I am Heather Austin
from ProfessorAustin.com and The Career Club on Facebook and on this
channel I teach simple solutions to help you launch a career you love. If you're
new here ,consider subscribing. If you want to stand out in your industry and
get the attention you deserve, a well written LinkedIn headline is a
must. So let's jump into it. Tip number one to creating a LinkedIn headline that
gets you the attention you deserve is to customize your default headline. LinkedIn
automatically places your current job title as your headline. You don't want to
leave this the default headline. You want to make sure you customize it. Now you
have 120 characters available to make your headline shine.
Customizing your headline allows you to better sell yourself, your products and
your services. This leads me to tip number two. Use keywords throughout your
headline. This is how potential employers or clients will find you in search and
it's especially important if there is a desired position or client that you want
to reach. My recommendation is to look at what thought leaders are doing in your
industry and follow their lead. Here's an example, I could have something like
this, "community member who assists people", or I could pack up full of keywords and
have something more like this "community member who assists people with
disabilities and their continued path to life long happiness." Here's another
example, "digital marketing professional." To improve I would change it to this,
"Digital marketing professional focused on leadership team building and client
success." Now let's jump into LinkedIn headline tip number three. Incorporate
your specialty and avoid generic headlines such as "graphic designer" or
"dental office manager" rather use something like "graphic designer
specializing in logo design" or dental office manager creating high-performance
office environments." Both of these examples are packed full of keywords and
demonstrate some type of specialization. LinkedIn headline tip number four. Don't
be afraid to show some type of character or personality. Here's an example that I
recently saw that I thought was very clever. Copywriter who knows how to craft
content that goes viral. Oh and you'll never beat me at Scrabble"
My final tip, tip number five actually applies to a student, a recent graduate,
anyone that is transitioning careers or anyone that might be unemployed. Avoid
sounding desperate cheesy and boring. Phrases like seeking new opportunities
or recent graduate looking for employment will get you nowhere.
Tailor your headline for the position you would like to have and infuse it
with keywords. Avoid using up words like "best in class", "guru" or "superstar". So let's
recap. To make sure your LinkedIn headline gets the attention it deserves,
follow these five tips. Tip number one, customize your default headline. Tip
number two, use keywords throughout your headline. Tip number three, incorporate
your specialty and avoid generic headlines. Tip number four, don't be afraid
to show character and personality and then finally, tip number five, avoid
sounding desperate cheesy or boring. If you want to get the rest of your
LinkedIn profile in tip-top shape, make sure you download your 10-point
LinkedIn Profile Optimizer Cheat Sheet. I'll link it
up in the description below. Also don't forget to take a look at The Career Club
on Facebook. A private community designed to help you find and launch the career
you love. Now if you found this video useful make sure you hit the like button
below, be sure to share it with your friends and if you're new here, consider
subscribing.