- So which is better?
Instagram Creator Profiles or Business Accounts.
By the end of this video you're gonna know how
to make the best decision for you,
as I break down all of the differences, strengths
and weaknesses.
Aright, let's get into it.
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My name is Jerry Potter, yes it rhymes with the boy wizard.
And in this video, I'm gonna talk through the differences
between an Instagram Creator Profile
and an Instagram Business Account,
so that you can make the best decision
for you in your business.
Now if your Instagram account for your business
is still a Personal Profile,
you should consider switching
to one of these two options for businesses.
For one, you can preschedule your posts
to your Feed on Instagram.
And second, you'll have access to some basic Insights
and Analytics, so you know for example,
the best time to post
and whether your posts are doing any good.
Beyond just seeing how many people liked or commented.
So now let's look at the differences
between Instagram Business Accounts and Creator Profiles
and then I'll recommend the one that I think is best
for most businesses.
As I mentioned both options let you preschedule
your Feed Posts using Tools like Facebook Creator Studio,
as well as give you access to Analytics or Insights
as Instagram calls them.
Both types of Accounts allow you to Boost or Promote
your posts, and both will let you link to items
if you have a Shop on Instagram.
But Creator Profiles can actually link to Shops
from other businesses, which is not surprising
because the Creator Profile was designed
with influencers in mind.
Creator Profiles also get access
to Daily Follow/Unfollow information.
Which is supposed to allow them to see
how their content is performing
and which types of content resonate the most
with their audience.
And Creator Profiles also have more Tools
to manage Direct Messages.
So if you've get a lot of Direct Messages
these are really cool.
For example, there are multiple Tabs for messages
including Primary, where you can have your main people
and then a General Tab for everyone else.
You can also Flag certain messages
for followup in a Creator Profile.
So what do you get with a Business Account?
Over on a Business Account, you get more Buttons
you can add to your Profile.
For example, my Creator Profile only gives me the option
to link to an email address and a phone number,
but on a Business Account,
you can include an address for one Click Directions.
If you have a Brick and Mortar location,
as well as the ability to add Action Buttons.
So which one is better?
The Creator Profile or the Business Account.
There is no perfect answer for everybody
but for most businesses, I recommend the Creator Profile.
You've seen the features of each
but for the most part, they both offer the same thing.
Some sort of insights, the ability to schedule
and some other Tools that help you in your business.
But in all my testing as well as talking
to numerous other people,
including people in my monthly membership FMS Pro.
Whenever they switched to a Business Account,
they saw their reach dramatically drop.
And then when they went to a Creator Profile,
it came right back up to where it was
when they had a Personal Profile.
So the Business Account seem to have this, unwritten thing
where the reach goes down.
And obviously none of us want that for our business.
So why would anyone choose a Business Account?
Well, if you have a third party Tool that you love
like Buffer or Later,
you need to know that you can't preschedule posts
to a Creator Profile from third party Apps.
You can only do that from Facebook's Creator Studio App.
If you have a Brick and Mortar location that people visit,
having that Directions Button
on your profile might be worth it.
Or if one of the third party Tools
on the Action Buttons list is a key part of your business,
then I'd consider going with a Business Profile.
So which will you go with?
I hope that helps you decide,
let me know down in the comments.
And if you're wondering how to switch
I'll show you here in just a second.
But for everybody else, I wanna share this with you.
If you are looking to cut your
Social Media Workload way down,
I've got 6 Ways To Cut
Your Social Media Workload In Half.
You can get the link to this free training
in the description of this video.
Alright, let me take 20 seconds now and show you
how to switch to an Instagram Business or Creator Profile.
Starting from your Profile which you access
by tapping your Profile Picture on the lower right.
Then you're gonna click the Hamburger Menu,
which is the three lines on the upper right there.
Then click Settings, then click Account
which is about 2/3 of the way down there.
And then down here at the bottom
now I switched mine back to a Personal Account
just to show you this.
If you've already switched to one of the other two kinds,
it will show you those two options.
But otherwise you click Switch to Professional Account
and you'll go through the steps,
choose the one that you want and that's it.
And to switch back same thing.
You go in the Menu the same way,
and you can see now it says Switch to Personal
or Switch to Business.
So that's where you can then switch
if you change your mind.
I hope this video was helpful.
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