It's time for biohacking. We're talking Instagram bio and what to put in them
so stay tuned. I'm actually going to pull my phone, I'm going to share my screen with you
and we'll walk through the whole thing together.
Okay so, you got an Instagram, now it's time to make a really awesome bio and
there's some hacks like, I guess they're bio hacks technically but we're going to talk
about how to get that bio really rockin' and solid so I'm going to actually open up
my phone so you can go explore it with me and see how we're doing really cool
things in our bios. Bios are the only place in Instagram where you can put
hyperlinks. I mean, you can't even put them in the comments or anything like
that so you want to be really wise with how you're using that and linking to
whatever site you want people to go to so let's dive in, I'm going to show you
Instagram on my phone. I have actually five different Instagram accounts so
I'll show you little tips and tricks along the way so you can really get in
depth with each one of those. Okay, so let's open up Instagram, see what's going
on here. I've got a new comment. Cute babies in the tub. Okay, let's go
ahead and go to our profile. Right here I'm on my light travels blog Instagram,
this is one that I'm actively building. I started you know, just a few months ago
and I'm working on some new tips and techniques, it's kind of an experiment
for me as I go along and I'd love to travel so it's perfect and right here is
a really good example of what your bio should look like. So let's just go from
the top down on our bio. First and foremost, first thing they're
going to see it's your profile picture. Now this profile picture that I've got up
here is a super cool picture that we did at a professional studio, had some really
fun lighting, I'm in like my full lotus position, feeling super flexible on my
yoga and all that fun stuff but it's really dark so I would actually change
my profile picture just something different, let me show you what I mean.
I've got other profiles. This is a great profile picture, I use this for my
photography and that's a profile picture that shows a bride and a groom so I've
got other one, this one shows my logo, okay, for my jewelry site, that's another
option for a profile picture, okay. And let's look at just my personal
profile, this is just for me. Again, another experiment I started about a
month ago. This one's kind of funny, I'm really having fun at this one. My profile
picture is the same match as I have on Facebook, same pose, same photo, same photo
shoot. I have only posted 18 posts on this and my last post, I posted them all
in one night and it was on January 6 so a few weeks ago, about a little more than
month ago and I've got 56 followers so I'm kind of experimenting why that's
going on as soon as I correct the code on that one, I'll send you all the
information. So let's go back to this profile that I want to show you. Light
travels blog that has this full profile outlined. Now I used to think that emojis
weren't for professionals, that if you had a professional business or you had a
professional business account somewhere that you couldn't use emojis and that
was totally wrong, I was totally backwards on that. Emojis are where it's
at, people love them, well we love books with pictures, right? Instagram is
all about pictures so the more colorful and the more picture-full, that's a word
now I guess but you can make it the better. So the first thing on your
profile is going to be your title. Now interesting thing when you go into your
settings and you're editing your profile, you're going to click this little cog right
here and that's going to take you over to your options. Now you're going to edit your
profile by clicking edit profile and right here it says give them your name.
Well, it says name but you can do whatever you want there, this is the
first thing they're going to see right after your profile picture so I'm going to
say something different you know, I'm going to put a picture of the world, I'm
going to picture of a camera. What does that tell you? You know, it tells you that I
travel the world and that I bring my camera with me and then I'm going to say
travel blogger you know, that you can think of a more creative name, this is
what I'm trying out today, I update my profile probably once every three months
and try something different and new just to keep it fresh and live so I just
changed this one this morning, I'm going to try it out, see what I think. I just had
my name there before so I'm trying out something new with emojis so put
something in there that's relevant to you, put something in there that's fun
and it doesn't have to be even your name, it could be a motto that you have or a
way you live your life like, live inspires or something like that, it could
be anything you want, the thing in the name side, it's going to show a
big and bold right up at the top. Okay, so let's go to the next line down. The next
thing you're going to see when you go to a bio is what it is, a little grade area so
this has personal blog. Again, let's go back in here, go to edit profile and
check out what this is, this is your category, okay.
Your category is an auto-fill, not an auto-fill
so selection from Instagram, okay. So it's this something that you can choose,
choose a category, you can't really type one in so I'm just using personal blog,
okay. It's not a travel website and you know, it's got all these suggestions in here
you just pick what fits you best. Okay, let's go to the next line down, the next
line down we're going to see in our bio is this text. Now Instagram is funny, I don't
know why they do this but they don't let you hit return on your text within the
app, it's odd, I don't know why but here's a hack. Let me show you. A really cool
thing you want to use with any Instagram comments, hashtags, bio, everything is you
keep it in your notes. So follow me over to my notes. Over here on my phone, I have
my notes section and right here in my notes section I have my bio typed up so
this makes it super easy for me to go in and edit and change things without
having to go in the actual Instagram account and look at things
differently so in my notes, I have my Instagram bio title right up on top so I
obviously know what it, I know what I look for and so I have all of these things.
Now Instagram also has a mint or a maximum count on their
characters for your bio so keep within that realm, keep within that limit of
those maximum characters but use as many of them as you can while you still make
sense, alright. So I have photographer, travel and business mentor, you get it?
Okay, cool. Then I've got an emoji. Soon I'm going to Europe and Cambodia. Guys, if
you want a really cool hack, go to wowair.com, their fares are super cheap
right now, you can go to Amsterdam for like 150 bucks, check it out. Side note.
Okay so, next we're going to Europe, we're also going to Cambodia this summer, we're
visiting the UK later on this fall or I should say we, I mean, I
and then I've got the American flag with 28 out of 50 that any
travel blogger knows that's 20 out of 50 states any and then I've got my
countries down below that 13 out of 195. I have to double check my countries
because I think there's actually 199 now, they're always making new ones. So I've
got out of the world, I've been to 13 out of 195 countries, all clicks, all belong
to me. So when you're posting on Instagram, guys, post your own content,
post your own pictures. The copy and paste stuff, I mean, that's cool
to have a collection but you're not going to get as many followers because it's
not yours so make sure it's all your own stuff.
Okay, then I have a call to action at the bottom. Come to Cambodia with us this
summer. Now and when I make a post, I say check out my bio. I have an opportunity
for people to sign up to come to Cambodia with me for a couple thousand
bucks, spend a week to ten days, we're going to Thailand, Cambodia, all over the
place and I want people to know about that so I'm going to whenever I make it
an Instagram post, I'm going to send them right back up to my bio and say look,
come to Cambodia, check out the link to see how to do that. In my link, it's going to
take them to my website, my website's going to tell them how to sign up. So when you
have your bio, you want to have your bio in a way that has a link to
something that's active and current, something you don't have to change every
single time you write a new post, alright. So if it's linking to your website,
keep your website current, keep it updated with the current information. If
it's linking to a Shopify store, keep your Shopify store current and relevant,
make sure whenever you have a call to action that takes them back to your bio,
that matches, alright. So let's head back over to Instagram, I'm going to head
over here and you can see that I have copied and pasted what I have in my
notes right here right over to my Instagram and because I did that, I was
able to hit the return key on my Instagram bio so all of these numbers
aren't mashed together all in one spot, they're on the next line which just
makes it more aesthetically pleasing and easier to read so when you have all
these in one place, you have, okay, I've got my photographer, travel, business
mentor, next line down, Europe, Cambodia, UK, next line down my country or my State,
next line down, my countries, next line down, all photographies then I say,
come to Cambodia with us this summer. Here is the magic potion, at the bottom
of your Instagram bio, you have one shot in all of Instagram to have a hyperlink.
You know, you can post the link in your comments or even use it in a photo but
when someone clicks on it, they will not be able to do anything with it because
it's not a hyperlink, it's just a picture or a text so here you're going to want
to use this wisely. You have one shot, use it wisely. So my
hyperlink will take people to my website. I'll just give you an example. Here's
what it looks like. Instagram is going to go zoom right over to my website right over
here, I've got my blog up, I've got, excuse me, I've got my blog up. Come on, come on.
There we go. Okay, takes a minute to load, give it a
second. I got my logo, I got my pictures going on here and people can you know
shop, around my website, read my posts, read my articles, they can you know, just
tour things from there and see that hyperlink directly from my Instagram
link.If you're using this for business, make sure it links to your pins in this
site. You can link it to anywhere you want, you can link it to Facebook, you can
link it to YouTube, anywhere you want. Just understand that's your one shot,
that's your one shot with your bio, okay. Use emojis, use copy and paste, use that
copy and paste from your notes, always keep and copy of your bio in your notes,
you can update it all the time. Updating your bio is key. Now let's do a couple of
another example. I have a my hair stylist Christina Kreidel, she's an Instagram
maven, love her, she's got a super high following. Let me just show you what her
bio looks like, okay. I'm going to go right here, she's using her Instagram stories.
Again, you're seeing the same thing here. She's got her name, she's a public figure,
you're seeing this line by a line with emojis and it doesn't matter if
you put the emoji at the front, it doesn't matter if you put at the back,
you can see motherhood here in business real and feels. You guys, put some
personality in there. I love Kristina's personality. CosmoProof Artistic Team,
she's amazing, owner of Intrepid Studio Salon, Hogwarts alumni and
then she's got again her link and she's also got a physical brick-and-mortar
store so she's put that in there as well. So again, you can see motherhood, you know,
she's like, she's a sassy girl, if you ever meet her, you'll know this about her,
she's like total sass, love her to pieces. Have some fun, show some spunk. Her
Instagram is absolutely beautiful, she's got great photography, she's got high
followers and her bio is on point so let's go back to our bio, let's go
back to the editing right over here. Edit profile. You got
your bio, this is where you're going to paste it right here in this spot when
you copy it from your notes and get all your emojis where you want them to be.
Fill in your business information, fill in your page. Again team, if you could
blur out my phone number, appreciate that. Okay, fill in your page,
make your category contact options, you know, please blow out my phone number.
Make sure all of that is, and guys, I did blow out my phone number cause I can't
handle all the number of texts I would get from you so love you guys.
Make sure everything that is available is used in your brow and don't be
vanilla and if you are vanilla, like be be authentic vanilla, be like raw vanilla beans.
Be vanilla because people go on Instagram to see something new, to see
something different so be new and different. Be you, you can't be anyone
else, they're already taken so let that show in your bio, show some of your
personality, show some sass, show some authentic version of you whatever that
looks like because people, they will follow or unfollow based on your bio
alone. I know, I get it, it's crazy, you could have great content but if your
bio is less than stellar, you could lose your followers on Instagram so for all
those tips, go line by line, use that notes feature to copy and paste, you can
get those line by line, have fun with the emojis and let people see who you really
are. Okay so, now you've got the backstage hacks for your Instagram bios, make sure
you're using your notes section on your phone and creating new and
interesting content, feel free to update it whenever you want to especially if
you're traveling all around the world, let people know where you are. Anything else
you want to know Instagram wise, leave it in the comments below, we'll check it out,
make a video on it and I'll talk to you you guys tomorrow.