- All right, welcome back to the channel,
Max Tornow here, and in this video,
we're gonna be talking about how an average Joe can build
their own freedom business online,
as an online coach or as an online service provider.
I kinda wanted to make this video because a lot of people,
when they book a consulting call with us
or when they messaged me on Instagram,
they say things like,
"But I'm just the average Joe, I'm not special,
"how can I build a freedom business?"
And I'm always like,
"Nobody is special, I'm not special."
I, in fact, jokingly,
but probably, to a certain extent, truthfully say,
that I'm probably below average intelligence.
I'm just really good at executing,
I'm just really good at following instructions,
and that's it.
Like I don't have this genius business mind
or something like that,
and neither do you need to have that, okay?
So let's talk about that.
If you're amongst the people who wants
to build and own freedom business for themselves,
so they can be free to travel the world,
be their own boss and stuff like that,
then this video is for you.
You'll be surprised how average people can actually be,
how average most people are
that build quite successful businesses.
So let's get started.
- [Narrator] Have you ever wondered whether there is more
to life than a boring, dead end, nine-to-five job.
Have you ever dreamed about breaking free,
traveling the world, making good money
and just enjoying life?
No more office dress code,
no morning commute, no boss.
This channel is for you!
So here's to your freedom.
- So the first thing that I want to talk about is
that you don't have to be special, okay?
I don't know if it's Hollywood or social media
or the mainstream narrative or whatever,
but everybody kind of tries to tell us that,
"Oh, you have to be this grandiose business mind
"and this is like really, really revolutionary person.
"You got to be the next Elon Musk,
"the next Mark Zuckerberg."
And yeah, if you want to become a billionaire,
probably then okay.
I have no experience with becoming billionaires.
I don't know any billionaires.
So I don't know, okay?
Probably you have to be a little special
to make a billion, all right?
But to make a million, absolutely not.
In fact, if you want to make a million,
follow instructions and execute and shut up,
and don't have any wack ideas yourself.
I'd say it's really just that actually,
just out of my own experience
and experience working with all our clients.
So you got to understand that nobody's cut
from a different cloth and it has very little
to do with luck.
Obviously, if you get lucky with certain things,
then you should welcome that.
But it has nothing to do with luck
or very little to do with luck.
It's not about the people who you know,
it's just like, do you have access to a proven path
of bringing you from point A, where you are right now,
to point B, to your ideal financial situation,
your ideal freedom situation?
And how well can you stick to that without giving up, right?
How well can you stick to that without having
other wack ideas?
How well can you stick to that and not switch around
all the time and, "I read it in this book
"that I gotta do that.
"And I saw that YouTube video that I got to do this," right?
Just stick to one thing and execute properly.
I think that's the best way to do things.
Which kind of goes along with some people say like,
"Well, Max, what can you guarantee me?
"If I become your client, what can you guarantee me?"
I'm like, "I'm not gonna guarantee you anything
"because if you give up,
"if you don't follow our advice anymore,
"I don't want to guarantee you anything
"'cause you still need to execute what we tell you
"to do, right?
"That's the point.
"Like, if you give up there's not much I can do.
"I can't show up at your house
"and force you to sit in front of your computer.
"The teacher can only care as much as the student."
In that case, but anyways, I digress.
What I'm trying to say is,
nobody's cut from a different cloth.
You don't have to be special at all
if you want to build your own freedom business.
Now the next big thing
that most people talk about is,
"oh, but what about the competition?
"There's so many people out there already doing this.
"There's so many people already doing that."
And I've made several extra videos on that,
feel free to watch these if you want to dive deeper.
But I think the main consensus is,
"There's so many people out there already doing it
"so I can't do it."
And I'm always saying, "Okay, so what if there's people
"out there doing it?
"That's a good sign, first of all.
"It means that there's already people making money from it
"and there's already people paying those people,
"so the market is ready,
"all you have to do is (smacks lips).
"You know, making that one step in and be there."
And on top of that, you don't have to be number one.
This is the really crucial point here
that I'm trying to convey here in this area.
You don't need to be number one at certain things, you know.
Like, you don't, okay?
I used to work as a dating coach
and a personal development coach.
Who comes up when you think about personal development?
Tony Robbins!
Goddamn Tony Robbins, he's huge!
I wasn't bigger than Tony Robbins,
but I was big enough to allow myself to make a ton of money
and be free
and have a good time doing that
and help a lot of people and so on so forth.
You don't have to become the best, the number one.
Hell, you don't have to be the number 100.
You can be in probably the top 5000 people,
top 10 000 people,
you're still probably going to be able to earn
enough money for yourself to be free.
And again, have a good time and so on and so forth, right?
By the way, before we're going to get to the next point,
big shout out to our podcast.
I'm shouting my own podcast out, that's great.
We're gonna put a link down in description below
and to our podcast.
Our sales trainer, Nikita Gronkowic, and myself,
we're hosting that podcast
and we're going a lot deeper into many topics.
So if you feel like
"Hey, these YouTube videos are great, Max,
"but I want to dive a little deeper on certain topics,
"a little bit more how to, hands on stuff,"
podcast is for you, okay?
We're going to put a link down in the description.
And we've gotten very, very good responses
to those people say it's very entertaining
on top of being informative,
so highly recommend you that and yeah,
maybe see you on the podcast.
Now the next point that I want to bring to you here is
you don't have to be a 10 out of 10 in your expertise.
That's another big thing.
How many people say, "But I'm just average at this and that.
"I'm not a pro at that"?
Again, let's say you want to teach people how to meditate,
you want to teach people how to be happier in life,
you want to teach people how to find their dream partner,
and so on and so forth.
You don't have to be this mega overlord 10 out of 10
with 50 years of experience and certificates type of person,
not at all.
And we literally said this to every single one
of our clients,
you have to be two to three steps ahead
of the average person.
That is good enough to get started, all right?
And most of our clients are not these overlord
super experts at what they do.
They're better than the average person for sure,
they can tell on an average, unknowing person for sure.
A lot of things to improve their situation,
be it in fitness and whatever other coaching it is
that they're doing or service providing or like marketing,
teaching and sales coaching,
and so on and so forth.
They don't need to be told pros of these things.
They, again, just need to be two to three steps ahead
of the average person.
In fact, we have found out that it is actually much more
of advantage if they're not 10 out of 10
because usually the 10 out of 10 uber pros,
they can't even resonate with the average person's problem
that are at zero, all right?
Usually the person that is at four or five can resonate
with the person that is at zero,
and that person is much more logical in the steps
that it needs to take to get to four or five,
that person is a lot more patient with these things, right?
Like imagine, you want to...
Give me a good example.
You want to learn how to defend yourself, right?
You're a complete zero out of zero,
you have no clue about how to evade a punch
or something like that.
Now, you want to learn from Conor McGregor, right?
And Conor McGregor is like,
"This is how you do this advanced stuff
"and this is how you know you do the epic jujitsu grip
"and the shoulder punch,"
and you're like, "Okay, but how do I stand?"
And he's like, "What?
"How do you stand?
"Well, you st..."
Conor McGregor won't be able to resonate with you
on that, right?
But someone who has decent knowledge in that,
who's been there where the zero person is just a while ago,
a year or two ago,
will probably be able to teach you much better.
And I've seen that as well in my first business,
the dating advice business,
when I was pretty fresh.
Most clients that we would get would be able
to resonate with me much better,
And most of my older instructor colleagues
actually would tell me, "Max, you're so much more patient
"with all these newbie problems
"and that's why people like you more,"
because if you've seen it all and you've advanced so much,
it's kind of hard to relate to these problems.
So in fact, I would almost go as far as to say,
you have a big advantage by not being a 10 out of 10
in your experience,
over the people who are 10 out of 10.
So if you're two to three steps ahead of the average person,
you're absolutely fine.
So how can you then actually...
Like, what are the steps?
How can you actually get started as an average Joe?
Well, number one, I would say look at your skills, okay?
You can write this down,
maybe we'll show it on the screen here.
Look at your skills.
Maybe you either have a certain skill
that you're better than the average person,
be it you're good at a certain sport,
you're good at a certain thing like letting go
or meditation.
There's some skills that we all have.
And if it is not a skill that you've acquired,
it is usually a challenge that you faced in your life
that you've overcome.
And by all means, this is probably a challenge
that you were forced to overcome, right?
Maybe you've overcome divorce
or your parents getting divorced,
or you've raised children well enough, right?
Or maybe you've lost a lot of weight.
Maybe you've gained muscle mass.
Maybe you've overcome breakup,
maybe you found your dream partner,
and so on and so forth.
There's so many different challenges
that you've probably overcome in your own life, right?
With that, you gotta give yourself more props
because you think for you,
"Well, I was forced to overcome that.
"How am I good enough to actually ask for money about that?"
But the truth is someone who was in that situation now,
in that situation that you've overcome months ago,
years ago,
they would be so happy to have someone like you
to help them, right?
To give them a couple of pointers.
In fact, if you position yourself right,
they'd be very, very happy to pay you, all right?
So look at your skill,
look at the challenges That you've overcome in your life.
That means then look at your target audience,
that's step two.
Who are the people that I could help with that, right?
What are they afraid of?
What is their end goal?
What pain are they experiencing?
But most importantly, where do they hang out online, right?
Because you want to basically get started
with an online coaching because that allows you
that freedom to work time-independently
and location-independently.
So where do these people hang out online, right?
Do they hang out in certain Facebook groups?
Do they hang out in certain LinkedIn situations?
Do they hang out in certain internet forums
and so on and so forth?
Find out where they are, and by all means,
you don't need a big Instagram account,
you don't need to have a big YouTube channel or a brand
or whatever.
In order to get started,
in order to literally make your first four
to five figures a month, consistently,
you don't even need a website.
You don't need no big brands.
You don't need a funnel.
All these things are nice to have later on, right?
Once you want to scale to 30k, 50k and above.
Most of our clients that are around 30 to 50k,
they don't have a website either, okay?
They're literally getting started with something
that we call (mumbles).
And in order to understand that,
you have to understand, where is your target audience?
Where is your target audience?
What are they feeling?
What are their problems?
The better you know that.
the easier it will be for you to sell them, right?
And then obviously, the next step is learn basic level sales
and marketing, right?
And I'm not saying you need to read 50 books about that.
I'm not saying you need to become a born salesperson.
What I'm trying to say is learn the very basics
about how to get someone on a call, all right?
If you're our client, what we do with our clients is
we give them a nice DM script, right?
So they can reach out to people, get them on a call,
and then you have to know how to give them
some value, right?
The prospect.
How to give the prospect on the call some value.
And as a result of that, how to pitch them, right?
Basically give them an offer that they can't resist, right?
And then you get your first client.
And once you get your first client,
the great thing is you can give them a lot of great value
and you're already getting paid
as you're getting more experienced as a coach.
Now if you feel like, "I'm not sure if I'm...
"I have never had a client,
"I'm not sure if I can really help them,"
then okay, by all means,
sell for a lower price if they're your first test clients,
there's no problem, right?
And once you have your first test clients,
you're getting better at the skill of coaching,
you're honing your craft,
you're already getting paid,
your clients is probably already are probably
already getting results,
which is a win-win-win for everybody.
Now, these first clients,
they can either help you directly with your business,
meaning they refer you to a friend, you know.
"Hey, this person has helped me greatly.
"You should do the coaching as well."
Or they help you indirectly by giving you
great testimonials,
written testimonials, video testimonials and so on so forth,
which will make it significantly easier for you
to get more clients.
And slowly but steadily you're building yourself
a client base,
you're already making money,
you smell some of that sweet freedom
and then you go in and then you scale, right?
And then later on, once you make your first 10k,
that's always our milestone,
first zero milestone for our clients, we say,
"Make the first 10 k then you have a proof of concept,
"then we can see that you are able to execute
"what we tell you to do.'
And from there we can say, "Okay,
"now we're going to scale you.
"We're going to build a small, niche brand for you."
And what I love about these small niche brands,
on a side note, I digress in a second.
What I love about the small, niche brands is
that they're highly profitable.
Usually, if you do it right, you can make more money
with a 3000 subscriber YouTube channel
than most people out there with 500000.
I literally can tell you, out of my own experience,
so many people with huge channels
and verified check marks reaching out to us,
wanting to work with us.
Many times, they make so shockingly little money,
they can't even afford our services.
Very, very crazy stuff.
So again, from there on,
we can scale and work on small niche brands,
and so on, so forth.
And those are the steps, all right?
I hope I could take a little bit of fear away from you
if you're an average Joe, all right?
And I hope I could give you a little bit of insight
over the rough steps that you need to take in order
to build your own freedom business as an average Joe.
When you said, "That sounds great.
"Max, can you help me?
"Can you tell me how much more exact I can do it
"in my specific situation?"
The answer is yes, all right?
If you say that,
then you can go to the link in the description,
click that link and book a free consulting call,
either with me directly or with an expert from my team.
So the way it works is you click that link down
in the description or the link that appears
somewhere here right now,
that link brings you to a page, right?
Read what's on that page, because this is
important information for you to get started.
And then at the bottom of the page,
you fill out the application.
Takes you two minutes or so.
And then you can book the exact date
and time where you want us to call you.
Now that call is entirely for free,
no international costs whatsoever.
But it is only for people who are taking it seriously.
And on that call, we'll basically be looking
at your situation,
we'll be giving you the exact steps that you can take
in your specific situation,
that you need to take in order
to get started building your own freedom business
as an online coach or as an online service provider.
And also on that call, we'll basically be looking
at your situation.
We'll see if and how exactly we can help you.
Maybe if you want to work together with us
over long term to get started
and to reach your goals.
So that being said, link down in the description
and if the link still works,
it means we still have a spot open because, you know,
more and more people want to jump on the opportunity
of getting that free call,
so if the link still works means we still have
a spot open for you.
Thank you very much for watching.
May we talk to you very soon.
and bye bye.
- I'm just letting you know that I just made my second sale
in my business.
My first client, I sold for $1200.
The second one, I sold for $1500
because I saw the huge value I already gave my first client,
who was so stoked, he told me that I was
actually over-delivering from his expectation.
Really this program is by far the best thing
I ever did for my for myself.
So thank you to all the coaches
Thank you for Max, for everything you do
and for all the value you deliver to all the guys here.
Really, you changed our lives.