I assume that you already know how to teach chess. But you want to know how to teach chess online.
I've discovered the very best approach to do this that not only will help you teach
effectively but will automatically market your services online. These videos will be
seen by people who want to learn chess from you but just haven't heard of you before.
Okay. First, we're going to talk strategy about teaching online. Then we're going to talk about
how to start your videos and then how to keep people's attention. I'll then teach
you the most efficient way to prepare your content. And then at the end of this episode,
I'm going to share a strategy about how you can get found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube. This is my expertise. And I help lots
of other educators do the same. In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy. So,
here's the strategy. People all around the world right now are searching for your expertise.
And what we do how we help them find you because they've never heard of you before.
We make videos that answer their questions. When we put these questions on YouTube,
okay? So, people go and they do this search on Google or YouTube they find your video
answering their question. And they make eye contact with you as they watch that video.
And they learn to like you and admire you and they want to hire you. I've said that phrase before it
rhymes and it's kind of catchy. But think about it for a minute. You've created a 10-minute video
and you put it on YouTube and it answers someone's question. They're really appreciative that you've
answered their question and they see you as the expert on that topic. Now, it doesn't take much
then for people to get to a point where they want to hire you. Maybe they subscribe and they watch
a couple more videos. And then they've gone and checked out your website and they learn
to see what you offer. It all starts with keyword research and before alarms start going off in your
head, this is actually really simple. I'm going to show you my favorite tool this is the keyword
magic tool. Now, this website, Semrush they have a lot of tools. I don't use any other tool. I don't
let it confuse me or complicate the situation. And what I'm going to do, I'm going to put the
word chess in here then I hit search and then I do 2 other things. I'm going to come over here and
hit questions and then I'm going to come over here to advanced filters the default. I always set the
word count to be 8 words or more. So, I'm going to hit apply there. Take a look at what we see.
How do you set up a chessboard? That's a pretty basic question but that's very specific. There
are 8 words in that question. "What does the king look like in chess? Okay, I don't know how you
make a 10-minute episode on that piece. Can a king kill a king in chess? Do you actually have to say
check-in chess?" So, what you want to do is comb through this list and find all the questions that
would be perfect for you to answer. Now, I want to emphasize something that's really important.
We want to go after low competition phrases. And to do that, we go after phrases that have low
search volume. So, this column right here that we see hundreds of searches per month,
if you're not ranking already on YouTube for phrases around chess, I'm going to propose that
you go after phrases that are between 10 and 100 searches per month. Let me show you an example.
Okay, I'm going to go out to page 5. Yep. Okay. So, here's some phrases that have 10 searches
per month. So, I found a couple real specific questions here. "Does black or white go first in
chess?" Or "Does the queen go on its own color in chess?" Here's the magic of this video even though
it only has 10 searches per month. When 10 people go into Google or YouTube each month and they
type in this exact question, they see your video pop up with that exact title. And they're like,
"Oh, that's exactly what I was searching for." So, of course, they click on it. And of course,
they watch the whole episode. That tells the YouTube algorithm that your video is powerful
and that it's a good video. And so, YouTube is going to start suggesting your video to
more and more people. Now, this next one, I'm actually curious about. It says, "Can a king
take a piece in chess?" That's going to be an interesting question to answer. Again,
people are searching for that. You want to have that exact title on your video. And then you
can make a really good episode showing lots of different scenarios of how a king could take a
piece in chess. Now, hold on just a minute. I just noticed that you haven't subscribed yet.
So, there's a red button. Go ahead and click that red button and subscribe to this channel. And
then right next to it, there's a bell. Click that button as well. That turns on alerts so that each
time I upload a new episode, you'll get an email from YouTube and you won't miss a thing. Once
I have the titles selected, the list of videos that I want to film and I'm ready to prepare the
content, I use the same outline every time. This is what the outline looks like. I've got my title.
I can make notes about my intro if there's anything I want to say specifically in the intro.
I remind myself to give content hooks. Then I have several bullet points where I can just put the
talking points of things that I want to talk about throughout the video. What I want to talk about
first, second, third. You know, I might end with a story and then I always have a very specific call
to action. Whether I'm recommending the video that they should watch next or the lead magnet, the
free gift that they can get by clicking the link below. Now, we already talked about your titles.
Remember, this is probably an 8 or a 9-word phrase. That's what your title is. In your intro,
you're basically reading the title to them and then telling them why it's important. So, "Hey,
in this video, we're going to talk about this ___" long sentence. "I've been doing this for years or
this is really going to change your life" right? So, something profound. Something that's a why
of why they need to watch this 10-minute episode. We're going to talk about the content hooks in
a minute because we need to have the content prepared first. One way that you can think about
it is in time. Like I'm going to spend a minute here then I'm going to spend a minute here. I'm
going to share a story, maybe that's 2 minutes. I've got another minute here. I've got another
minute here. You'll know the time as you go along. Now, when you prepare it this way, you don't want
to memorize it and on filming day try and remember all bullet points. Because guess what? You can
pause. I'm pausing a whole bunch while recording this video but I know that my editors will just
edit out those pauses. And what I have all my clients do is they do point number 1. They look
at their notes and then they come and they look into the camera and they deliver point number 1.
They might talk for 1 minute, 90 seconds, maybe 2 minutes and then they finish point number 1.
Then they come back, they look at their notes. "Oh, yeah. That's what I was going
to talk about next." Then they come back to the camera and they deliver point number 2.
They're not thinking about what point number 3 is. In fact, we want them to intentionally pause
after they're done talking about point number 2. They come back to their notes, they look at point
number 3. And they think, "Oh, yeah. That's what I was going to talk about next." They look at the
lens of the camera and they deliver point 3. This is the best way to prepare your content because
one, it's simple. You're not writing out a lengthy script that might take you a couple of hours
to prepare for one video. Now, you can just bullet point the talking points in maybe 5 minutes,
maybe 10 minutes and that episode is prepared. And you can take the burden off your shoulders
of having to memorize all this content because you've just got memory joggers. "I'm going to talk
about this first then I'm going to talk about this second." And you're going to pause between each
one. When you start your episode, all you need to do is 2 things. Okay, you need to say what the
video is about and then tell them why they should watch. So, when you do keyword research, you find
that phrase, that question that people are asking; it's really as simple as that. If the title of my
video was How to Invest in Real Estate with No Money, this is how I would start it. "Welcome
back. In this video, I'm going to teach you how to invest in real estate with no money. I've done it
dozens of times. I figured out the best strategy that has the least risk with the highest profits.
And I'm going to teach you my strategy in this episode." Or if the title of your video was How to
Get Your Kids to Listen Without Yelling, I might say, "Welcome back. In this video, I'm going to
teach you how to get your kids to listen without yelling because sometimes that's all we can do is
just yell. And it seems to like escalate, escalate, escalate. We yell. And finally,
they listen." Well, now, I'm going to teach you how you can get them to listen the first time so
you never have to get to that point. After you've done your intro and the little opener has played,
your little branding piece that's six or eight seconds long, then comes the content. And you want
to start out your content with content hooks. So, I want to demonstrate how not to do it and then a
better way to do it. So, on the outline here, I'm going to just demonstrate with this title --"How
to get rid of strep throat without antibiotics" Now Doreen Speckman, she's the expert on this
topic. She taught it to me. I've used the remedy many times so I'm going to pretend that that's my
expertise, okay? And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay?
Very simple outline. I've got 6 different points that I'm going to cover in the video. First, let
me demonstrate how not to do the content hooks. "Alright. As we dive into this topic of how to get
rid of strep throat without antibiotics, really you just need three ingredients. If you go grab
some garlic, some cayenne pepper, and some raw honey; and you mix that together, you take that,
it will wipe out your strep throat." I just gave away the whole episode, right? Why are people
going to need to watch longer. Or maybe they don't believe me. Maybe think, "Oh, that sounds too good
to be true. Let me go find a better video." Or maybe they do believe me and they go leave to see
if they have those ingredients in their kitchen. Who knows? But they're certainly not going to
stick around for the full episode. So, here is a second attempt. And I'm going to set some content
hooks that create curiosity. "Alright. As we dive into this topic of how to get rid of strep
throat without antibiotics. First, we're going to talk about why not antibiotics. And there's some
good reasons why you might want to consider an alternative. Then there are 3 ingredients. We're
going to talk about each one and how each one is a natural antibacterial and a natural antiviral.
It's amazing stuff. Then we're going to go to the kitchen. I'm going to show you how to prepare this
and how to take it dosage and whatnot. And then I'm going to wrap up with a story. My son when
he was really young, he had a high fever. He had strep throat. And we used this remedy. He
also experienced a side effect that you're going to want to know about because you're probably
going to experience this side effect as well. Alright, let's dive in." Now, let's talk about
the end of the video. You want to have a call to action if you want your channel to be profitable,
right? If you want to make revenue or you want to have customers or clients, you need to ask them
to do something. But it's actually easier than you might think. You don't have to sell them
anything at this video which would kind of be a weird one it's an educational video, right? You're
giving away information for free and then at the end you're trying to sell them something. Nope. We
don't have to worry about that. Give them a free gift, okay? So, you might say something like this:
"Hey. Now, that you've learned how to do a, b, and c, I want to give you a free copy of my book I go
way more in-depth on this topic. And if you click the link below and you just cover the shipping
costs, I'll send you the book for free." That type of a call to action or that type of a lead magnet,
the gift that you give away is called a lead magnet. Because it attracts leads. That can be
really effective. Because in order for them to pay the shipping costs, they need to give you their
name, their phone number, their address, their email and they're paying a few dollars so you know
that they're committed. So, it's a high-quality lead and you get a lot more of their contact
information. As a heads up, the lead magnet that I'm going to give away to you for watching this
episode is my Influencer Almanac. It's a digital piece that has a lot of valuable information in
there. But there's no cost at all. You just get it for free because I don't have to ship it out
to you. I can just email you the link. Another thing that I want to talk about call to action is
engagement. You can ask people to do things like, "Hey, remember to subscribe." Did you notice how
I asked you to subscribe earlier in the episode? I was over there sitting on the stairs. Most people
who wait to the end of the video and their call to action is that. But what that does is it tells
people to leave. It says, "You know what? I'm all done. You can be all done with YouTube. See you
later/see you tomorrow." You actually don't want to give any signals like that. So, at the end of
your videos, you either have a call to action to a lead magnet where if they are going to leave,
they're going to your website. Or you have a call to action that leads them to the next video that
you recommend that they watch. So, you might say something like this, "Hey. Now, that you've
learned a, b, and c in this video, if you want to learn x, y, and z, go watch this video next." You
can point to it. You can tell them the title of the video. But that way they're not ending their
YouTube session. They're actually continuing and going and watching another video that you
recommend to them. I typically will recommend that we do 5 episodes that link to a lead magnet. So,
the call to action is to go to a lead magnet. The other 15 would link to those 5 videos.
So, it'd be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn x,
y, and z." And then at that video, the call to action is the lead magnet. Now, that you've had a
glimpse of this strategy, I want you to understand it completely. I've created another episode. It's
called How To Get 1000 Subscribers on YouTube in a Day. Go ahead and click here or up there.